Claim Missing Document
Check
Articles

Dampak Persepsi Konsumen Terhadap Minat Beli Konsumen Berbelanja di Lotte Mart Grosir Pekanbaru Nofrizal, Nofrizal
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.136 KB) | DOI: 10.14710/jspi.v18i3.259-269

Abstract

Saat ini minat konsumen untuk berbelanja di ritel-ritel besar semakin menurun hal ini disebabkan oleh pilihan konsumen untuk mendapatkan produk-produk sehari-hari semakin banyak dan mudah di akses seperti Alfamart, Indomaret dan Supermarket serta dampak dari penjualan dengan metode online/ E-commerce seperti Lazada, Bukalapak, Zalora, Tokopedia, Shopee, dll. Effek dari kondisi diatas juga berdampak kepada PT. Lotte Grosir Pekanbaru yang tidak berhasil mencapai target penjualan dari tahun 2013-2018 rata-rata hanya 66 % dan penurunan jumlah konsumen dari tahun 2013-2018 rata-rata sebesar 20 %, sehingga penelitian ini sangat penting bagi PT. Lotte Grosir Pekanbaru dan ritel sejenis untuk mengetahui tentang persepsi konsumen dan minat beli konsumen agar dapat menyusun strategi pemasaran dan bertahan dimasa yang akan datang. Adapun tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi konsumen terhadap minat beli konsumen untuk berbelanja pada Lotte Grosir Pekanbaru serta apakah terdapat hubungan yang positif dan signifikan antar persepsi konsumen terhadap minat beli konsumen Lotte Grosir Pekanbaru. Objek penelitian ini adalah konsumen yang berbelanja di Lotte Grosir Pekanbaru dengan jumlah sampel sebanyak 95 orang responden menggunakan metode accidential sampling. Pengelolaan dan analisis data menggunakan analisis regresi linier berganda dengan program SPSS versi 23. Hasil penelitian diperoleh Secara simultan faktor persepsi (kelengkapan produk, harga, lokasi, pelayanan dan kenyamanan) berpengaruh secara signifikan terhadap minat beli konsumen Lotte Grosir Pekanbaru dengan nilai signifikan 0,000 < 0,05. Secara parsial diketahui bahwa kelengkapan produk, harga, lokasi dan kenyamanan berpengaruh signifikan terhadap minat beli konsumen, sedangkan pelayanan tidak berpengaruh terhadap minat beli konsumen. Selanjutnya, nilai koefisien determinasi (R2) sebesar 0,930 atau 93,00%. Hal ini menunjukkan bahwa kelima variabel bebas (kelengkapan produk, harga, lokasi, pelayanan dan kenyamanan) secara bersama-sama memberikan sumbangan/ pengaruh terhadap minat beli konsumen pada Lotte Grosir Pekanbaru. Adapun faktor persepsi yang paling besar pengaruhnya yaitu kelengkapan produk (X1).
MODEL MATEMATIKA PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH JURUSAN: DAMPAK MINAT DAN BAKAT Masykur, Rubhan; Syazali, Muhamad; Nofrizal, Nofrizal; Sugiharta, Iip
Jurnal Pendidikan Matematika dan IPA Vol 11, No 1 (2020): Januari 2020
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jpmipa.v11i1.30885

Abstract

Every year, high school students of class XII who plan to continue their study program to the University always feel hesitant in determining the field of study to be chosen. Therefore, this research was conducted with the aim of making modeling decision making in determining the direction of Islamic religious education seen from the interests and talents of students. The method used in this research is quantitative descriptive method and survey method. The participants of this research were high school / MAN / equivalent students in Bandar Lampung. The results showed that the Decision variable Choosing the Department of Islamic Education was influenced by interests and talents with the model  + 0.301  (talent). AbstrakSetiap tahun, siswa kelas XII SMA yang berencana melanjutkan program studi ke Universitas selalu merasa bimbang dalam menentukan bidang studi yang harus di pilih. Oleh karena nya penelitian ini dilakukan dengan tujuan membuat pemodelan pengambilan keputusan dalam penentuan jurusan pendidikan agama islam dilihat dari minat dan bakat siswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dan metode survei. Objek penelitian ini adalah siswa-siswi SMA/MAN/Sederajat di Bandar Lampung. Hasil penelitian menunjukkan bahwa variabel keputusan memilih jurusan Pendidikan Agama Islam dipengaruhi oleh minat dan bakat dengan pemodelan  + 0.301  (Bakat). Kata Kunci: Permodelan; Pengambilan Keputusan; Pemilihan Jurusan; Minat; Bakat
TENTANG PELAPUKAN KAPAL KAYU Ahmad, Muchtar; Nofrizal, Nofrizal
Jurnal Perikanan dan Kelautan Vol 14, No 02 (2009)
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.14.02.%p

Abstract

A survey and experiment have conducted on fishing boat materials of justconstructed, 10 years and 15 years old. Materials were sampled and its strength wastested in order to understand the fatigue and its cause. The fatigue of materials is inregression linear but depending on the kind of wood, its processing, and the placeused in the boat construction. Those of materials use to be submerged in the waterwill be fatigue faster compare to those used in the dry place. The fatigue caused bymarine organism such sea worm holed into or some mollusks and microbe mashesattach to the surface of wood. Proper processing and well maintenance duringoperation of the boat will makes it be last longer.
PEMIJAHAN DAN PENJINAKAN IKAN PANTAU (Rasbora latestriata) Ahmad, Muchtar; Nofrizal, Nofrizal
Jurnal Perikanan dan Kelautan Vol 16, No 01 (2011)
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.16.01.%p

Abstract

Studies on Rasbora sp. have been developed in the last two decades, but nostudy have been conducted on the fish spawning related to requirement of adomesticated fish (normal movement, feed on artificial food, growth, and spawn).An experiment on the ethology of R. latestriata executed in the concrete tank of3mx2mx15m watered continuously up to 50 cm in depth and by inlet pipe positionthe water move at the flow speed less than 10 cm/sec. More than 60 randomly maleand female fishes feed ‘ad libitum’ with catfish pellet artificial food and cultured forthree months in the rainy season. At the third month approximately hundred fishlarvae of 1 to 1.5 cm were found. This study concluded that Rasbora can be culturedcommercially, as the fish domesticated as ob-served moving normally, feedingartificial food, growth and spawn in the human control environment. However,further study on breeding and commercial aquaculture of the fish is necessary.
KEMAMPUAN RENANG ANAK IKAN PATIN (Pangasius sutchi) DI DALAM TANGKI BERARUS Nofrizal, Nofrizal
Jurnal Perikanan dan Kelautan Vol 20, No 1 (2015)
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.20.1.43-51

Abstract

Sixty seven specimens of the young catfish Pangasius sutchi were divided into three groups. The group (A) was young catfish with size (Body Length, BL±STDEV) 5.6±0.4 cm, n = 24, group (B) was 9.4±0.5 cm, n = 24, and group (C) was 15.0±0.9 cm, n = 19. All specimens were forced to swim in swimming channel of the flume tank for examined their swimming performance. The result show that the swimming speed has negative correlation on the swimming endurance. Higher swimming speed will be at lower swimming endurance for three groups of the young catfish. The bigger young catfish had higher swimming performance than smaller. Based on estimation of the burst swimming speed was 86.8 cm sec-1 for group C, 74.4 cm sec-1 for group B, and 57.5 cm sec-1 for group A. The estimation of the maximum sustained swimming speed was higher for bigger than smaller fish, as 10.9 cm sec-1 for group A, 19.7 cm sec-1 for group B and 16.4 cm sec-1 for group C. The relationship between swimming speed and swimming endurance of the young catfish are discussed in detail in this paper.
Kajian Awal Pemanfaatan Rumput Teki (Fimbristylis sp), Linggi (Penicum sp) dan Sianik (Carex sp) sebagai Serat Alami untuk Bahan Alat Penangkapan Ikan Nofrizal, Nofrizal; Ahmad, Muchtar; Syofyan, Irwandy; Habibie, Ied
Jurnal Natur Indonesia Vol 14, No 1 (2011)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.108 KB) | DOI: 10.31258/jnat.14.1.100-106

Abstract

This research was aimed to study about the potential of fiber structure teki grass (Fimbristylis sp), linggi grass (Penicum sp) and sianik grass(Carex sp) as natural fibre for fishing gear materials. The parameter of this research are; water content, elongation, breaking strength andhistology of the fiber. This research used the observation and experimental method. The observation method is used to know the fiberstructure and water content of teki grass, linggi grass and sianik grass. The experimental method was used to test the breaking strength andelongation of the objects in wet and dry condition. Based on the histology observation, teki grass has an epidermis layers as fiber structure.It consists of parenchyma tissue and collenchymas tissue.Fiber structure of linggi grass and sianik grass are similar with teki grass. Sianikgrass has the most excessive epidermis layer than others i.e. 5.57 gram. The average water content of teki grass is 1.03 gram, and linggi grassis 0.17 gram. Based on the breaking strength test, sianik grass is stronger than others with average strength 9.05 kgf in wet condition and9.75 kgf in dry condition. Meanwhile, breaking strength of the teki grass and linggi grass is 3.20 kgf and 4.16 kgf in wet condition and 4.30kgf and 5.25 kgf in dry condition. The average of the elongation of sianik grass is longer than others i.e. 24.50 mm in wet condition and18.75 mm in dry condition. The elongation of teki grass is 9.05 mm in wet condition and 11.10 in dry condition. The average of linggi grasselongation is 12.20 mm in wet condition and 12.90 mm in dry condition. Based on the breaking strength and the elongation test, the resultshowed that sianik grass is the most potential natural fiber as fishing gear material.
Strategi Tumbuh Dan Bersaing Di Industri Asuransi (Studi Kasus Pada BPJS Ketenagakerjaan Pekanbaru) Nofrizal, Nofrizal
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 1 Juni 2017
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i1.3691

Abstract

Background this research began by observing growth and rising insurance company in Pekanbaru city with many company insurance had been built in Pekanbaru city since 2014, therefore rivalry can’t avoid and each company also create and arrange tactic and strategy in order to be winner from this competition.  BPJS Ketenagakerjaan is new entry from this insurance industry in Pekanbaru city and BJPS Ketenagakerjaan owned by government Indonesia. Aim this research to arrange and determine how BPJS Ketenagakerjaan growth and compete in insurance industry Pekanbaru city. This research use descriptive method with several step to create strategy there are Five Force Porter, IFA, EFA, Matric GE, SWOT-8K, Matric TWOS and Matric QSPM. Result this research showed the strategy Position of BPJS Ketenagakerjaan in quadrant IB (Growth) and BPJS Ketenagakerjaan can use for growth and compete using Competitive Strategy and Growth strategy
STUDY OF TECHNICAL AND FINANCIAL OF FISH CAPTURE BUSSINESS OF MACKEREL GILLNET IN BENGKONG VILLAGE SEAWATERS, BENGKONG SUB DISTRICT, BATAM CITY, RIAU ISLANDS PROVINCE Panggabean, Sari Artati; Bustari, Bustari; Nofrizal, Nofrizal
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 1 Januari s/d Juni 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The research was conducted in December 2017 in Bengkong village seawaters, Bengkong sub district, Batam city, Riau Island Province. The method used in this research is survey method. Where this study Aims of this study to determine the feasibility in the technical aspects and the financial aspects in the mackerel gillnet. Data collection directly by involved is the fishing operation beside conducled interviews with the questionnaire aid in order to get the data and information due the financial analysis. The operation of mackerel gillnet activity done in the evening. The mackerel gillnet has a 2,5 inches of mesh size with nylon multifilament yarn material. The result of this study indicate financial analysis conducted on fishing business in Bengkong Village Seawaters  declared fishing effort is feasible to be implemented. The average net income earned by fishermen is Rp 30.322.500/ year. Based on the financial qnalysis this fishing boing Payback period for 2,5 years with ROI percentage is 39,81 %, while Benefit cost ratio is 1,15. The FRR value is 39 % greater than the interest rate of 4-10 %, it can concluded that this fish capture business technically and financially feasible. Keyword: fishing technical, financial feasible, mackerel gillnet 
The Management of Shipyard in Bungus Fishing Port West Sumatera Province Riza, Femi; Syaifuddin, Syaifuddin; Nofrizal, Nofrizal
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 1 Januari s/d Juni 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT   This research is conducted on 11-18 December 2017 inBungus Fishing Port, West Sumatra Province. The object of research is a shipyard in Bungus Fishing Port which is aimed to describe the management of shipyard in Bungus Fishing Port. The method used in this research is survey method during the process of collecting data. As information, the shipyard in Bungus Fishing Port is owned by government and specifically focused in maintenance and repair. This shipyard also using vessel lift type dock.  The shipyard in Bungus Fishing Port also supported the fishing vessel and non-fishing vessel with maximum weight up to 30 GT and main material consisted from wood and fiber. The shipyard in Bungus is categorized as traditional shipyard. From the appliance that used during the maintenance and repair, this shipyard encountering several problem which are the limited production of new ship and the lack of dock facility. This problem caused by the lack of the worker ability in making new ship due to the rare of training and inappropriate of docks size as area for building new ship. These problems can be seen as the obstacles in the modernization and development of the shipyard in Bungus Fishing Port. Keywords: Management, Shipyard, Bungus Fishing Port
SELECTIVITI OF GILL NET FISHING GEAR IN PONGKAI VILLAGE ISTIQOMAH SUBDISTRICT XII KOTO KAMPAR DISTRICT KAMPAR PROVINSI RIAU Syafriadi, Rio; Nofrizal, Nofrizal; Isnaniah, Isnaniah
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 2 Juli s/d Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT  Experimental fishing was conducted to test effectively the selectivity of gill nets in pongkai istiqomah village. Two mesh sizes (1.75 and 1.5 inches) were set randomly and operated on the river to evaluate the size of the most dominant fish caught. The results show that the highest fish catch is a 1.75 inch net as 43 heads, while the 1.5 inches net is 29 individuals.The net catch on the number and size of gill net catches is discussed in this paper completly. Keywords: fishing catches, gill net, catch