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All Journal MEDIA BINA ILMIAH The Spirit of Society Journal : International Journal of Society Development and Engagement SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies
Astutik, Wahyuni Sri
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Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN KINERJA KARYAWAN MELALUI HARD SKILL, SOFT SKILL DAN PENGALAMAN KERJA PADA PT. ERAJAYA (ERAFONE) DI MALANG TAHUN 2019 Astutik, Wahyuni Sri; Pambudi, Mochamad Aeng Yuda
MEDIA BINA ILMIAH Vol 14, No 4: Nopember 2019
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.172 KB) | DOI: 10.33758/mbi.v14i4.350

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana upaya meningkatkan kinerja karyawan/tenaga penjualan melalui Hard skill, Soft skill dan pengalaman kerja pada PT Erajaya (Erafone) di  Malang. Jenis dan pendekatan penelitian menggunakan deskriptif  kualitatif. Obyek pada penelitian ini adalah PT Erafone (tiga gerai) di Malang. Teknik pengumpulan data yang digunakan meliputi: Observasi, Wawancara dan Dokumentasi. Hasil penelitian menunjukkan bahwa  (1) Upaya yang dilakukan manajemen PT. Erajaya (Erafone) dalam meningkatkan kinerja karyawan   dimulai dari tahap  rekrutmen dengan memilih karyawan  lulusan SMA/SMK yang berprestasi dan mempunyai kemampuan  komunikasi  serta mengutamakan yang telah berpengalaman kerja. (2) Setelah diterima  PT. Erajaya (Erafone), melakukan orientasi  memberikan pelatihan, pembinaan secara rutin, memberi bonus sebagai motivasi, monitoring dan pemeliharaan. Upaya tersebut membuahkan hasil, tenaga penjualan di perusahaan Erajaya/Erafone mampu meningkatkan kinerjanya dalam hal ini dapat mencapai volume penjualan diatas target perusahaan .
Employee Discipline to Increase Productivity at U.D. Rahayu Kediri Salt Company Astutik, Wahyuni Sri; Prasetya, Yanto Budi; Relitasari, Relitasari; Limantara, Arthur Daniel
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 1: September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i1.2692

Abstract

This study aims to determine the application of work discipline in U.D. Salt Company. Rahayu Kediri to increase employee work productivity. The type of research used in this study is qualitative descriptive research. Interviews, observation, and documentation carry out the method of data collection. The data used are primary data and second data. The second data used includes employee attendance data, working hours, working days, sales targets, and sales realization in 2021. The results showed that the work discipline of employees at U.D. Salt Company. Rahayu Kediri, with the application of work discipline through working hours and the number of working days to increase employee work productivity, has not been maximized. The number of working hours the company has set for 8 hours per day has not been fulfilled. This was proven in December 2021 that the number of working hours should be 6,336 hours per month with 33 employees, which can only be realized at 4,032 hours per day. Also, in other months, The application of work discipline through the number of days of permission from employees as many as 33, with the number of days that should be achieved by the company as much as 792 days per month is only realized on average. The average per month is 448 days, so there is a deviation of 344 days or 43% per month. It is necessary to increase supervision and communication between superiors and subordinates, coaching, and self-development of employees through training.
Opportunities and Challenges for Bank Syariah Indonesia in Increasing Syariah KPR Financing Distribution Astutik, Wahyuni Sri; Limantara, Arthur Daniel
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 2: March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i2.2744

Abstract

The Objective of the study is to know what challenges and opportunities for Bank Syariah Indonesia (BSI) in distributing Syariah housing funds (KPR) are. It was done by the analysis and diagnosis of the company’s environment. The research uses a literature research technique by collecting data with documentation, notes, books, and articles. Whilst checklist classification material study was used for data collection instruments. The data analysis techniques used are by gathering the essence of focused study through collected sources and then analyzed the data to determine the connections. The results show that BSI has a promising opportunity to obtain profit in the distribution of syariah credit financing housing scheme with a stimulus provided by the government. Moreover, the economy is starting to be conducive which implicates social support conditions, optimalization in utilization-tool technology, and lastly the company’s good image. As for BSI’s challenges, it is necessary to enhancement literacy of syariah finance and intensive education finance especially to the consumers and to society in order get to know BSI more.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Pelatihan Komunikasi dalam Meningkatkan Kualitas Merek Terhadap UMKM Dadan Sardani; Astutik, Wahyuni Sri
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2024): Sabajaya: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan Komunikasi dalam menin gkatkan merk terhadap UMKM merupakan hal sangat penting oleh karena itu banyaknya jumlah merek di pasar maka dalam aktualisasinya semakin meningkat pula ketajaman persaingan diantara merek-merek yang beredar tersebut, hanya merek yang memiliki ekuitas merek kuatlah yang akan tetap mampu bersaing dan menguasai pasar. Merek merupakan identitas produk atau bahkan harga diri pertaruhan nama baik perusahaan yang mana didalamnya terkandung citra perusahaan. Merek yang dirancang berdasarkan strategi yang tepat bagi pelanggan akan menghasilkan citra yang bisa menghubungkan produk dan layanan yang diterima oleh pelanggan dengan simbolsimbol identitas perusahaaan yang menjadi lebih positif dan sebaliknya dengan mengabaikan hal tersebut maka akan beresiko merusak citra maupun nama baik perusahaan di mata pelanggan, oleh sebab itu memperhatikan penamaan merek, segmen dan target dari produk yang dihasilkan maupun penempatan pencitraan atau positioning yang diharapkan oleh pemasar (perusahaan) merupakan modal utama strategi dalam merancang merek agar merek yang dibuat bisa terbangun sinergis dengan harapan yang ada di benak pelanggan dan terealisasi pula dalam kenyataan kualitas produk serta tepat sasaran. Maka sudah merupakan keniscayaan bagi setiap pemasar untuk memiki keahlian dan pengetahuan terhadap produk.
Co-Authors Arnes Yuli Vandika Arthur Daniel Limantara, Arthur Daniel Dadan Sardani Faridah Faridah Frans Sudirjo Pambudi, Mochamad Aeng Yuda Prasetya, Yanto Budi Relitasari, Relitasari