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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Community Development Journal: Jurnal Pengabdian Masyarakat ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Wulandari, Try
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal ABDINUS : Jurnal Pengabdian Nusantara

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Optimasi Pengelolaan Keuangan dan Memperkuat Branding dengan Teknologi Kecerdasan Buatan bagi UMKM Apriliany, Ananda Putri; Choiria, Aprina; Septiana, Anisya Eka; Raikhan, Muhammad; Apriyani, Fauziah; Wulandari, Try
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23620

Abstract

Community service journal that aims to optimize financial management and strengthen UMKM branding through the use of Ai technology. This activity is carried out by prioritizing the use of Ai-based tools and systems in creating logos in order to strengthen brand image, as well as designing financial management strategies. The method used is a question and answer lecture that includes 4 stages, namely observation, socialization, demonstration, and evaluation. The results of this implementation show an increase in participant knowledge in financial management, by calculating production costs, calculating profits, and calculating VAT. In addition, the use of Ai in branding strategies also shows an increase in knowledge in creating logos for brand recognition. The results show that the use of Ai technology can be an effective solution to increase UMKM performance, thereby helping to encourage local economic growth.
Co-Authors Afriyani, Fauzia Afriyani, Fauziah Anggraini, Leriza Desitama Anjani, Adinda Ayu Apriliany, Ananda Putri Apriyani, Fauziah Aw, Abelia Choiria, Aprina Christyanti, Siska Endah Dewi Purnamasari Halin, Hamid Idil, Muhammad Rahmad Iswanto Iswanto Kurniawan, Refi Lesmana, Angga Mareta, Cindy Putri Maulana, Asri Nuralifah, Annisa Nurhadianti, Rr. Dini Diah Oktavia, Putri Aisa Permata, Putri Dia Pratiwi, Dinda Auliya Putri, Raisa Ananda Putri, Shinta Diana Raikhan, Muhammad Rizkiani, Nanda Roswaty, Roswaty Salsabila, Meisha Septiana, Anisya Eka Shabita, Amillya Sheirina, Annisa Ervinadya Veronica, Meilin Wardani, Dwi Wijaya, Richo Yulianti Yulianti