Article Per Year (5 Year)
p-Index From 2019 - 2024
1.619
P-Index
This Author published in this journals
All Journal Indigenous: Jurnal Ilmiah Psikologi JURNAL KOMUNIKATIO Jurnal Kajian Islam Modern Jurnal Sahid Mengabdi JURNAL SAHID DA'WATII
Ernawati, Erna
Unknown Affiliation
Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : JURNAL SAHID DA'WATII

 1 
THE INFLUENCE OF THE @PEDULIJILBAB INSTAGRAM ACCOUNT ON FOLLOWERS' PERCEPTIONS OF HIJAB Rahmawati, Fina; Ernawati, Erna; Lestari, Hana
JURNAL SAHID DA'WATII Vol 1 No 1 (2022): Juni 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.534 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i1.37

Abstract

This research discusses the influence of the Instagram account @PeduliJilbab on the perception of wearing hijab followers. The purpose of this study was to determine how much correlation and influence the contribution of the @pedulijilbab Instagram account to the perception of followers' hijabs. The type of research used in this research is quantitative research with correlational methods, while the correlational methods are correlation and simple regression. This study shows the results of the calculation of the correlation of 0.481 means that it has a positive relationship with a moderate level. The regression calculation results show a significant positive effect of 0.000 while the contribution of Instagram accounts to perception is 17.5%.
PROSES KOMUNIKASI DIALOGIS PELITA DESA NURSERY DALAM MEMBERDAYAKAN PETANI MITRA TANAMAN HIAS DI KOTA BOGOR Fitri, Anisa Nurul; Yusnita, Titien; Ernawati, Erna
JURNAL SAHID DA'WATII Vol 2 No 02 (2023): Desember 2023
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v2i02.438

Abstract

This research aims to determine dialogical communication in empowering Pelita Desa Nursery partner farmers in Bogor City. The research method uses qualitative. This research involved informants from partner farmers and Pelita Village Nursery staff. The results of this research are that the communication strategy carried out by Pelita Desa Nursery is a dialogical communication strategy which involves an open and responsive exchange of ideas and opinions. This can be seen from the involvement of communicators and communicants in listening to each other carefully, responding with empathy, and building mutually beneficial discussions between Pelita Desa Nursery and partner farmers so that two-way communication can occur which creates a reciprocal process between communicators. with communication built on 1) openness, 2) empathy, 3) supportive attitude, 4) positive attitude, 5) equality.
HUBUNGAN LITERASI MEDIA IBU RUMAH TANGGA DALAM MENANGGAPI BERITA HOAKS MELALUI MEDIA WHATSAPP DI DESA TAPOS II KECAMATAN TENJOLAYA KABUPATEN BOGOR Amalia, Nurul; Ernawati, Erna; Muslikhah , Febri Palupi
JURNAL SAHID DA'WATII Vol 2 No 02 (2023): Desember 2023
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v2i02.440

Abstract

The development of technology and information that is so widespread has made the spread of hoax information widespread, one of which is social media that is widely used by housewives, namely WhatsApp, which can have a bad influence so that media literacy is needed in responding to it. The purpose of this study was to determine the relationship between housewife media literacy in responding to hoax news via WhatsApp media in Tapos II Village and how big the relationship is. The method used is correlation with Rank Spearman analysis. The study involved 96 samples from 2479 populations based on the Simple Random Sampling technique and used a Likert scale questionnaire in collecting data. The results of the study show that 1) There is a relationship between media literacy of housewives in responding to hoax news via WhatsApp media based on a Sig value of 0.000 < ɑ 0.1. 2) Has a strong relationship with the Correlation Coefficient value of 0.536** and is included in a positive relationship, that is, when the media literacy of housewives is good, response to hoax news is also good, and when the media literacy of housewives is not good so responding to hoax news is also not good.
INSTAGRAM SEBAGAI MEDIA INFORMASI DAN PROMOSI MINEWS.ID Ernawati, Erna
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.455

Abstract

The aim of this study was to analyze how Minews.id, an online media portal, utilized Instagram as an information and promotion medium. This study used a qualitative approach by using data collection techniques through observation, interview, and literature review. The result showed that Instagram, as a popular social media platform, was not only used by individuals but also by several companies as a tool to share information related to their products or services with persuasive messages and attract the curiosity and interest of the public.
PERENCANAAN DAN STRATEGI KOMUNIKASI KEMENTERIAN KEUANGAN REPUBLIK INDONESIA TERKAIT ISU CUKAI PLASTIK nirwana, testa pradia; Ernawati, Erna; Muslikhah, Febri Palupi; ayu, Descia sevilla
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.456

Abstract

The purpose of this study is to analyze the planning model and communication strategy carried out by the Bureau of Communications and Information Services in dealing with issues related to plastic excise. This research method uses a qualitative approach with data collection techniques through observation, interviews, and literature study. The results of this study can be illustrated that the planning and communication strategy of the Bureau related to excise issues through several stages, such as the fact finding stage, the preparation of communication strategies, and the communication stage in the form of delivering information through mass media. The planning stage and communication strategy carried out by BKLI refers to the public relations-based communication planning model by Cultip and the Center.
PENERAPAN STRATEGI KREATIF DALAM PEMBUATAN VIDEO PROMOSI PROGRAM LOYALITAS DI PT SUCOR SEKURITAS Damaiyanti, Alfina; Suwanda, Bayu Suriaatmaja; Ernawati, Erna
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.458

Abstract

Audio-visual media that can be used by a company to inform a product or brand is a promotional video. The goal of conveying messages that be attractive and easily understood by the audience in promotional videos requires a creative strategy. Sucor Sekuritas is a company that conducts business activities as a securities broker, and securities underwriter supervised by the Financial Services Authority (OJK). Efforts to maintain and generate a sense of trust and loyalty are generated through a special loyalty program for Sucor Sekuritas. The loyalty program is run on a business-to-business (B2B) basis with merchants to provide a discount or special service for Sucor Sekuritas customers. Information about the Sucor Sekuritas loyalty program needs to be expanded with the use of promotional video media with an informative creative strategy and supporting elements in the promotional video. This research aims to explain the implementation of creative strategies in Sucor Sekuritas' promotional videos using theories from Gilson and Berkman and Handes. This research uses primary, and secondary data and instruments relevant to creative strategies.
Co-Authors Ali Alamsyah Kusumadinata ayu, Descia sevilla Damaiyanti, Alfina Ditha Prasanti Fitri, Anisa Nurul hana lestari Hasbiyah, Desi Ikhsan Fuady Izzah, Husna Nurul Kusumadinata, Ali Muslikhah , Febri Palupi Muslikhah, Febri Palupi Nafisha, Alma Fardatun Nirwana, Testa Pradia Nurul Amalia Priyansyah, Rifki Nur Rahmawati, Fina Suwanda, Bayu Suriaatmaja Titien Yusnita, Titien Wahyuni Sumah, Astrid Sri