Claim Missing Document
Check
Articles

Found 7 Documents
Search

Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo Suyanto, Mohamad Afan; M, Muh Akmar; Karundeng, Deby Rita
Mabsya: Jurnal Manajemen Bisnis Syariah Vol 3 No 1 (2021): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v3i1.4746

Abstract

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
Faktor-Faktor Yang Mempengaruhi Loyalitas Konstituen Anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo Mangopa, Eman; Paramata, Moh. Rolli; Suyanto, Mohamad Afan
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.655 KB)

Abstract

Tujuan Penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan, citra dan kepuasan terhadap loyalitas Konstituen Anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo. Penelitian ini menggunakan metode survey dengan sampel 286 orang Pegawai. Dan data kualitatif yang digunakan dalam penelitian ini menggunakan skala likert, dan analisis yang digunakan dalam penelitian ini Analis jalur, dengan terlebih dahulu dilakukan Uji Kualitas Data Penelitian (uji validitas dan reliabilitas instrumen) dan Uji Persyaratan Analisis (Uji Normalitas Data, Uji Autokorelasi, Uji Multikolinieritas, Uji heteroskedastisitas. Hasil Penelitian ini menunjukkan secara langsung bahwa 1) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan konstituen, 2) Citra merek berpengaruh positif dan signifikan terhadap kepuasan konstituen, Kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas konstituen, Citra merek berpengaruh negatif dan tidak signifikan terhadap loyalitas konstituen serta Kepuasan konstituen berpengaruh positif dan signifikan terhadap loyalitas konstituen anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo. sementara Secara tidak langsung kualitas layanan melalui kepuasan konstituen tidak berpengaruh positif dan signifikan terhadap loyalitas konstituen, serta citra merek melalui kepuasan konstituen berpengaruh positif signifikan terhadap loyalitas konstituen anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo.
Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo Suyanto, Mohamad Afan; M, Muh Akmar; Karundeng, Deby Rita
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 3 No. 1 (2021): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.044 KB) | DOI: 10.24090/mabsya.v3i1.4746

Abstract

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
Faktor-Faktor Yang Mempengaruhi Loyalitas Konstituen Anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo Mangopa, Eman; Paramata, Moh. Rolli; Suyanto, Mohamad Afan
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.2845

Abstract

Tujuan Penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan, citra dan kepuasan terhadap loyalitas Konstituen Anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo. Penelitian ini menggunakan metode survey dengan sampel 286 orang Pegawai. Dan data kualitatif yang digunakan dalam penelitian ini menggunakan skala likert, dan analisis yang digunakan dalam penelitian ini Analis jalur, dengan terlebih dahulu dilakukan Uji Kualitas Data Penelitian (uji validitas dan reliabilitas instrumen) dan Uji Persyaratan Analisis (Uji Normalitas Data, Uji Autokorelasi, Uji Multikolinieritas, Uji heteroskedastisitas. Hasil Penelitian ini menunjukkan secara langsung bahwa 1) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan konstituen, 2) Citra merek berpengaruh positif dan signifikan terhadap kepuasan konstituen, Kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas konstituen, Citra merek berpengaruh negatif dan tidak signifikan terhadap loyalitas konstituen serta Kepuasan konstituen berpengaruh positif dan signifikan terhadap loyalitas konstituen anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo. sementara Secara tidak langsung kualitas layanan melalui kepuasan konstituen tidak berpengaruh positif dan signifikan terhadap loyalitas konstituen, serta citra merek melalui kepuasan konstituen berpengaruh positif signifikan terhadap loyalitas konstituen anggota Dewan Perwakilan Rakyat Daerah Kabupaten Gorontalo.
The Influence of Service Quality Affects Public Satisfaction Towards Police Image in Driving License Issuance at Boalemo District Police Traffic Unit Karundeng, Deby R.; Suyanto, Mohamad Afan; Usu, Idrus; Mile, Kisran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.231

Abstract

This study aims to investigate and analyze the impact of service quality on public satisfaction with the police image in the issuance of driver's licenses (SIM) at the Traffic Police Unit of Boalemo District Police. Through path analysis involving 100 respondents regarding SIM services at the Boalemo District Police, the findings indicate that service quality significantly influences the police image. Service quality also significantly affects public satisfaction, while the police image also significantly influences public satisfaction. Additionally, service quality indirectly influences public satisfaction through the mediating variable of the police image.
Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan, Dan Citra Merek Terhadap Keputusan Menggunakan Transportasi Udara Lion Air Pada Bandar Udara Jalaluddin Gorontalo Karundeng, Deby Rita; Suyanto, Mohamad Afan; Lamuda, Ilyas; Tolah, Trisnawaty Ismael
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1589

Abstract

This research aims to determine and analyze the influence of service quality, customer satisfaction, and brand image on the decision to use air transportation with Lion Air at Djalaluddin Gorontalo Airport. The sample consisted of 99 Lion Air air transportation users, all of whom were respondents using a multiple linear regression analysis model. Based on the analysis results, it is indicated that Service Quality has a positive and significant effect on the Decision to Use Lion Air Air Transportation, Customer Satisfaction has a positive and significant effect on the decision to use Lion Air air transportation, Brand Image has a positive and non-significant effect on the Decision to Use Lion Air Air Transportation, and Service Quality, Customer Satisfaction, and Brand Image have a positive and significant effect on the Decision to Use Air Transportation with Lion Air at Djalaluddin Gorontalo Airport.
Influence of Quality, Procedures, and Service Facilities on Community Satisfaction with Hydrological Data Services at the Sulawesi II Gorontalo River Basin Center Karundeng, Deby Rita; Suyanto, Mohamad Afan; Mokoagow, Arsin
International Journal of Multidisciplinary Approach Research and Science Том 2 № 02 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i02.625

Abstract

This research aims to determine and analyze the influence of service quality, service procedures and service facilities on community satisfaction with hydrological data services at the Sulawesi II Gorontalo River Regional Office. The multiple linear regression quantitative analysis model is used to analyze the influence of the independent variable on the dependent variable. The research results show that overall service quality, service procedures and service facilities influence public satisfaction, but for service quality the influence is not that significant. This shows that increasing community satisfaction is jointly influenced by service quality, service procedures and service facilities.