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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JURNAL MANAJEMEN BISNIS Diklat Review : Jurnal manajemen pendidikan dan pelatihan Altasia : Jurnal Pariwisata Indonesia International Journal of Business Studies Golden Ratio of Mapping Idea and Literature Format
Daduk Merdika Mansur
Universitas Telkom
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Mansur, Daduk Merdika; Sule, Ernie Tisnawati; Kartini, Dwi; Oesman, Yevis Marty; Chamidah, Nurul
Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%)  dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
Penta helix Element Synergy as an Effort to Develop Tourism Villages in Indonesia Chamidah, Nurul; Putra, Aditya Halim Perdana Kusuma; Mansur, Daduk Merdika; Guntoro, Budi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.625

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Guru (Studi Kasus SMK Telkom Bandung) Yachinta Mardiani Galuh Irwanti; Ari Ferdian; Daduk Merdika Mansur
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol 4 No 1 (2020)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v4i1.470

Abstract

Kinerja sumber daya manusia yang berkualitas diharapkan dapat memberikan kontribusi yang baik pada organisasi dalam mencapai tujuan organisasi. Gaya kepemimpinan dan budaya organisasi merupakan faktor yang dapat mempengaruhi kinerja. Tujuan penelitian ini adalah untuk mengetahui bagaimana dan seberapa besar pengaruh gaya kepemimpinan dan budaya organisasi terhadap kinerja guru di SMK Telkom Bandung. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif. Penulis melakukan penyebaran kuesioner kepada 55 responden untuk memperoleh data. Metode sampling yang digunakan adalah nonprobability sampling dengan sampling jenuh. Pada penelitian ini, menggunakan teknik analisis deskriptif dan analisis linear berganda, dengan pengujian hipotesis menggunkana uji T, uji F, dan koefisien determinasi. Hasil pengolahan data menunjukkan bahwa gaya kepemimpinan dan budaya organisasi secara simultan dan parsial berpengaruh positif signifikan terhadap kinerja guru. Berdasarkan hasil koefisien determinasi didapat bahwa gaya kepemimpinan dan budaya organisasi memberikan pengaruh terhadap kinerja guru SMK Telkom Bandung sebesar 52% dan sisanya 48% dipengaruhi oleh variabel lain.
Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Daduk Merdika Mansur; Ernie Tisnawati Sule; Dwi Kartini; Yevis Marty Oesman; Nurul Chamidah
Altasia Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i1.544

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%) dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
PENGARUH LINGKUNGAN BELAJAR DAN MOTIVASI BELAJAR TERHADAP PRESTASI BELAJAR SISWA (STUDI KASUS PADA SISWA KELAS XI SMK TELKOM BANDUNG) Rida Dwi Widiastuty; Ary Ferdian; Daduk Merdika Mansur
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17186

Abstract

Based on data from midterm tests 2020/2021, student achievement of SMK Telkom Bandung has not met the minimum completeness criteria with a percentage of 43% of the total of 146 students. The results of attendance data indicate that student learning motivation is not optimal due to fluctuations, as well as the learning environment is not optimal due to changes in learning activities carried out at this time. This study aims to show the influence of the learning environment and learning motivation on student achievement in class XI SMK Telkom Bandung either simultaneously or partially. The research method used in this research is quantitative method. The data collection technique in this research used questionnaires with the Proportionate Stratified Random Sampling technique, so that the questionnaire was distributed to respondents with a total of 185 students. Based on the results of this study and the results of the respondents, the variables of the learning environment, learning motivation and student achievement are at the "High" category level. Suggestions that can refer to the results of the research are to improve the communication of teachers to students so that students are motivated by their learning activities so as to improve students' ability, thinking and analysis, as well as skills and coordination between educators / teachers and parents in encouraging students to have high motivation in learning activities at home, supervising every learning activity taking place.
Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management Daduk Merdika Mansur
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.179

Abstract

The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.
Penta Helix Element Synergy as an Effort to Develop Villages Tourism in Indonesia Nurul Chamidah; Aditya Halim Perdana Kusuma Putra; Daduk Merdika Mansur; Budi Guntoro
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.196

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
The Impact of Green Products on Sustainability Business with Green Marketing as a Moderating Variable in Restaurant in Badung Bali Helin Garlinia Yudawisastra; Asep Suwarna; Daduk Merdika Mansur
International Journal of Business Studies Vol 6 No 3 (2022): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i3.242

Abstract

Topics on business sustainability and environmentally friendly products and ways to introduce issues have become much in demand by various levels of society. This research aims to see the effect of green products in influencing sustainability business through green marketing, where green marketing acts as a moderating variable. This analysis method is multivariate data analysis model analysis, including factor analysis and Partial Least Square (PLS). The research object is 350 restaurants in Badung with the criteria of environmentally friendly restaurants. The results show that green marketing does not moderate green products towards sustainability business. The study was conducted during the recovery period of the COVID-19 pandemic, where these results represent the condition of the culinary business at restaurants in Badung, especially restaurants affected by the pandemic conditions.
Understanding The Behavior and Perceptions of Millennial Generation as Guidance in Developing Service Products and Marketing Strategies: Evidence from West Java, Indonesia Daduk Merdika Mansur; Liestyowati Liestyowati; Ahmad Fauzi Maryadi; Christanto Triwibisono
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.093 KB) | DOI: 10.33096/jmb.v9i2.407

Abstract

This study aims to determine the behavior of the millennial generation in Indonesia, which is experiencing high business growth. Understanding the behavior and perceptions of the millennial generation can be an important factor as guidance or evidence in developing service products and marketing strategies that are carried out. This study uses a qualitative survey method by distributing online surveys. Data processing is carried out using the theme analytic method to describe the important factors that become the perception and behavior of the millennial generation in Indonesia. Findings: The widespread use of the internet in Indonesia has shifted the behavior and lifestyle of the younger generation. The number of entertainment facilities and the strong interaction on social media have shaped the perception and behavior of the millennial generation in Indonesia. Characters who live relaxed and always want to have fun are the big picture of the profile of the younger generation. Aspects of literacy or learning are also increasing by referring to things related to knowledge about problem solving. The need for a harmonious relationship is more missed than the rewards of materialism as an indication of the millennial generation's longing to have a warm relationship with their parents. The use of free time is more focused on fun activities that are relaxing. The thing that becomes an important memory led to a desire in an atmosphere of harmony. The anxiety that is felt hopes to get more attention from parents. Heavy mental pressure raises the need for sharing quite high and frequency every day.
Co-Authors Ahmad Fauzi Maryadi Ari Ferdian Ary Ferdian Asep Suwarna Budi Guntoro Christanto Triwibisono Dwi Kartini Dwi Kartini, Dwi Ernie Tisnawati Sule Liestyowati Liestyowati Nurul Chamidah Nurul Chamidah Putra, Aditya Halim Perdana Kusuma Rida Dwi Widiastuty Sule, Ernie Tisnawati Yachinta Mardiani Galuh Irwanti Yevis Marty Oesman Yudawisastra, Helin G.