Articles
<![CDATA[THE MATTER PERTAINING TO THE POSTMODERN TOURIST PRODUCTS REPRESENTING THE AREA OF THE OLD CITY OF JAKARTA ]]>
<![CDATA[Entas, Derinta]]>;
<![CDATA[Mudana, I Gede]]>
<![CDATA[ E-Journal of Cultural Studies Volume 11, Number 1, February 2018 ]]>
Publisher : <![CDATA[Cultural Studies Doctorate Program, Postgraduate Program of Udayana University ]]>
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DOI: 10.24843/cs.2018.v11.i01.p02
<![CDATA[Cultural representation from the perspective of cultural studies is the concept of production, mediation, and reception. The common people know it as production, distribution, and consumption. The main topic of the present study is the appearance of the past in its current form. The appearance of the past using the cultural capital of the area is raised and packaged with new forms and meanings. The study focuses on the forms of the postmodern tourist products which represent the area of the Old City of Jakarta. The study uses the qualitative method in which the forms of the postmodern tourist products representing the area of the Old City of Jakarta are simply analyzed. The data were collected through observation, interview, documentation, and questionnaire. The data were analyzed interpretatively using the theory of cultural representation. The result of the study shows that the postmodern tourist products represent the area of the Old City of Jakarta in the forms of the production process, distribution process, and consumption process. They all strengthen the forms of the postmodern tourism products representing the area of the Old City of Jakarta. The products include City Tour, Heritage Trails; Junior Heritage Trails: Fun Learning in History; Sunda Kelapa Cycling Tour; Kampung Arab Cycling Tour; Marine Tourism (Wisata Bahari): Sunda Kelapa Harbour and Onrust Island; Jakarta Heritage Trails: Free Old City Tour; Chinatown Journey Experience Through The Eyes of History; Old City Adventure (Kelana Kota Tua); Going Along the Fortress of Batavia City; Jakarta Urban Legend Tour; Past Time Trip (Plesiran Tempoe Doeloe). The different tourist products have been created by the tourism agents, and are packaged in such a way starting from historical facts to mythological stories that they all have enriched the tourist attractions in the Old City of Jakarta.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU MELALUI KEPUASAN TAMU (Studi Kasus di Favehotel Gatot Subroto Jakarta) ]]>
<![CDATA[Dody Andreas Hutagalung]]>;
<![CDATA[Nafiah Ariyani]]>;
<![CDATA[Derinta Entas]]>
<![CDATA[ JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 13 No 01 (2022): Jurnal Riset Manajemen Sains Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JRMSI.013.1.06
<![CDATA[Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif antara variabel kualitas pelayanan terhadap loyalitas tamu melalui kepuasan tamu, dimana kualitas pelayanan dapat menjelaskan loyalitas tamu melalui kepuasan tamu sebesar 77,6%. Hasil penelitian manajemen manfaat dalam meningkatkan kualitas pelayanan dan kepuasan tamu untuk meningkatkan loyalitas pelanggan]]>
<![CDATA[Analysis of the Urban Millennial Travelers’ Intention ]]>
<![CDATA[Derinta Entas]]>;
<![CDATA[Nenny Wahyuni]]>;
<![CDATA[Murhadi]]>;
<![CDATA[Edric Maulana]]>
<![CDATA[ International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events ]]>
Publisher : <![CDATA[The Postgraduate School of Tourism Sahid Polytechnic ]]>
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DOI: 10.56743/ijothe.v1i1.2
<![CDATA[ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.]]>
<![CDATA[Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta ]]>
<![CDATA[Murhadi]]>;
<![CDATA[Derinta Entas]]>;
<![CDATA[Nenny Wahyuni]]>
<![CDATA[ International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events ]]>
Publisher : <![CDATA[The Postgraduate School of Tourism Sahid Polytechnic ]]>
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DOI: 10.56743/ijothe.v1i2.17
<![CDATA[ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.]]>
<![CDATA[Factors Influencing Millennial Generation's Interest to Traditional Cakes in Depok City ]]>
<![CDATA[Linda Ratnawiasih]]>;
<![CDATA[Tatan Sukwika]]>;
<![CDATA[Derinta Entas]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i5.890
<![CDATA[This study aims to determine what factors influence the millennial generation's interest to traditional cakes in Depok, in this case, the egg pancake. To solve the problem using a seven-factor approach, the marketing instruments studied are product, price, place, promotion, physical evidence, people, and process. This research uses quantitative methods with non-probability sampling techniques. The research location is in Depok, and random sampling is used to collect data. Data collection distributed questionnaires to 100 respondents. The regression analysis results on the seven independent variables affect the millennial generation's interest in the traditional Egg Serabi cake. Value simultaneously positively and significantly affects the millennial generation's interest in the traditional Egg Serabi cake. Furthermore, the value of the coefficient of determination indicates that the millennial generation's interest in the traditional Egg Serabi cake is still low. This study recommends anticipating cultural changes through lifestyle changes from local food consumption patterns and maintaining the existence of MSMEs so they can engage in marketing traditional cakes.]]>
<![CDATA[Degradasi Budaya Betawi pada Atraksi Ondel-Ondel Jalanan ]]>
<![CDATA[Derinta Entas]]>;
<![CDATA[Ni Made Dwiyana Rasuma Putri]]>;
<![CDATA[Heru Suheryadi]]>;
<![CDATA[Mochammad Aliff]]>
<![CDATA[ Tourism Scientific Journal Vol. 7 No. 2 (2022): Vol 7 No 2 Juni 2022 ]]>
Publisher : <![CDATA[STIEPAR YAPARI Bandung ]]>
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DOI: 10.32659/tsj.v7i2.183
<![CDATA[The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization. Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are empirical facts that cannot be ignored for the phenomenon of betawi cultural degradation, especially in the ondel-ondel attractions of the streets.]]>
<![CDATA[FAKTOR MEMILIH TEMPAT HANGOUT (KONGKOW) GENERASI MILENIAL JAKARTA ]]>
<![CDATA[Nenny Wahyuni]]>;
<![CDATA[Derinta Entas]]>;
<![CDATA[Lioe Lyly Soemarni]]>;
<![CDATA[Mutiara Shafira]]>
<![CDATA[ Jurnal Manajemen Dirgantara Vol 15 No 2 (2022): Jurnal Manajemen Dirgantara, Desember 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Teknologi Kedirgantaraan ]]>
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DOI: 10.56521/manajemen-dirgantara.v15i2.799
<![CDATA[Tujuan penelitian ini untuk mengetahui faktor-faktor yang menjadi pertimbangan dalam memilih tempat kongkow (hangout) oleh generasi Milenial Jakarta. Hal ini dilatar belakangi oleh pertumbuhan jumlah generasi milenial yang mendominasi penduduk Indonesia. Selain hal tersebut pesatnya pertumbuhan café/resto dari yang berkelas sampai kafe/resto pinggir jalan yang menawarkan ragam produk kuliner dan minuman yang variative. Budaya kongkow telah menjadi gaya hidup (life style) generasi milinenial perkotaan khususnya Milenial Jakarta. Kongkow sebagai ajang silaturahmi dengan teman, kerabat, sahabat dan pasangan. Metode penelitian ini deskriptif kualitatif dengan menggunakan matrik peta persepsi pengunjung (Mapping Perceptional Consumer Matrix). Semantic Bipolar Differential Scale sebagai cara untuk menentukan skor berdasarkan penilaian bipolar di mana variabel di ukur dengan parameter dua kutub yaitu nilai positif dan nilai negative menggunakan rentang skala nilai 1-7. Sampel penelitian ini 100 reponden ditentukan dengan rumus Slovin. Cara mendapatkan sampel penelitian ini dengan teknik purposive sampling, dan instrumen penelitian ini adalah e-kuesioner. Sementara pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi. Hasil penelitian ini merekomendasikan dua poin penting yang perlu dicermati oleh pihak yang berkepentingan khususnya pengelola café/resto. Pertama, Milenial Jakarta cukup selektif dalam memilih tempat kongkow. Hal ini sejalan dengan tujuan Milenial Jakarta melakukan aktivitas kongkow. Kedua, ada tiga (3) faktor yang menentukan dan dipertimbangkan untuk memilih tempat kongkow yaitu suasana, harga dan pelayanan prima.]]>
<![CDATA[CULINARY TOURISM DEVELOPMENT MODEL IN METRO LAMPUNG CITY ]]>
<![CDATA[Derinta Entas]]>;
<![CDATA[Rina Kurniawati]]>;
<![CDATA[Baskoro Harwindito]]>;
<![CDATA[Karlina Karlina]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v2i1.54
<![CDATA[The purpose of this research is to explore tourism potential in Metro Lampung. The tourism attraction that is potential in Lampung is its local culinary. Culinary tourism is popular nowadays, given the fact that tourists hunt for local food when they are visiting tourist destination. The purpose of this research firstly is to explore the potential of tourism culinary in Metro Lampung City. Secondly is to find the marketing strategy of tourism culinary in Metro Lampung city. Thirdly is to find out the factors needed in promoting local food as tourism attraction in Metro Lampung City.The data is collected from observation, interview, document study, and questionnaires. This research employs descriptive qualitative approach. The is data gathered and analyzed using SWOT analysis. The output of this research is a model design of culinary tourism development. A recommended of tourism development model is community based tourism. Community based tourism model is tourism which concerns on local community with their local wisdom.]]>
