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THE MATTER PERTAINING TO THE POSTMODERN TOURIST PRODUCTS REPRESENTING THE AREA OF THE OLD CITY OF JAKARTA Entas, Derinta; Mudana, I Gede
E-Journal of Cultural Studies Volume 11, Number 1, February 2018
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (813.397 KB) | DOI: 10.24843/cs.2018.v11.i01.p02

Abstract

Cultural representation from the perspective of cultural studies is the concept of production, mediation, and reception. The common people know it as production, distribution, and consumption. The main topic of the present study is the appearance of the past in its current form. The appearance of the past using the cultural capital of the area is raised and packaged with new forms and meanings. The study focuses on the forms of the postmodern tourist products which represent the area of the Old City of Jakarta. The study uses the qualitative method in which the forms of the postmodern tourist products representing the area of the Old City of Jakarta are simply analyzed. The data were collected through observation, interview, documentation, and questionnaire. The data were analyzed interpretatively using the theory of cultural representation. The result of the study shows that the postmodern tourist products represent the area of the Old City of Jakarta in the forms of the production process, distribution process, and consumption process. They all strengthen the forms of the postmodern tourism products representing the area of the Old City of Jakarta. The products include City Tour, Heritage Trails; Junior Heritage Trails: Fun Learning in History; Sunda Kelapa Cycling Tour; Kampung Arab Cycling Tour; Marine Tourism (Wisata Bahari): Sunda Kelapa Harbour and Onrust Island; Jakarta Heritage Trails: Free Old City Tour; Chinatown Journey Experience Through The Eyes of History; Old City Adventure (Kelana Kota Tua); Going Along the Fortress of Batavia City; Jakarta Urban Legend Tour; Past Time Trip (Plesiran Tempoe Doeloe). The different tourist products have been created by the tourism agents, and are packaged in such a way starting from historical facts to mythological stories that they all have enriched the tourist attractions in the Old City of Jakarta.
POTENSI KAWASAN BLOK M SQUARE SEBAGAI IKON DESTINASI WISATA KULINER LESEHAN DI JAKARTA Derinta Entas; Arfarani Arfarani
Jurnal Industri Parawisata Vol 2, No 1 (2019): JULY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v2i1.30

Abstract

KAWASAN HERITAGE JALAN GAJAH MADA SEBAGAI UPAYA PELESTARIAN KAWASAN KOTA TUA DENPASAR BALI Derinta Entas; A.A. Istri Putera Widiastiti
Jurnal Industri Parawisata Vol 1, No 1 (2018): JULY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v1i1.12

Abstract

PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU MELALUI KEPUASAN TAMU (Studi Kasus di Favehotel Gatot Subroto Jakarta) Dody Andreas Hutagalung; Nafiah Ariyani; Derinta Entas
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 13 No 01 (2022): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.013.1.06

Abstract

Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif antara variabel kualitas pelayanan terhadap loyalitas tamu melalui kepuasan tamu, dimana kualitas pelayanan dapat menjelaskan loyalitas tamu melalui kepuasan tamu sebesar 77,6%. Hasil penelitian manajemen manfaat dalam meningkatkan kualitas pelayanan dan kepuasan tamu untuk meningkatkan loyalitas pelanggan
Analysis of the Urban Millennial Travelers’ Intention Derinta Entas; Nenny Wahyuni; Murhadi; Edric Maulana
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.055 KB) | DOI: 10.56743/ijothe.v1i1.2

Abstract

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.345 KB) | DOI: 10.56743/ijothe.v1i2.17

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ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.
CULINARY TOURISM DEVELOPMENT MODEL IN METRO LAMPUNG CITY Derinta Entas; Rina Kurniawati; Baskoro Harwindito; Karlina Karlina
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.922 KB) | DOI: 10.22334/jbhost.v2i1.54

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The purpose of this research is to explore tourism potential in Metro Lampung. The tourism attraction that is potential in Lampung is its local culinary. Culinary tourism is popular nowadays, given the fact that tourists hunt for local food when they are visiting tourist destination. The purpose of this research firstly is to explore the potential of tourism culinary in Metro Lampung City. Secondly is to find the marketing strategy of tourism culinary in Metro Lampung city. Thirdly is to find out the factors needed in promoting local food as tourism attraction in Metro Lampung City.The data is collected from observation, interview, document study, and questionnaires. This research employs descriptive qualitative approach. The is data gathered and analyzed using SWOT analysis. The output of this research is a model design of culinary tourism development. A recommended of tourism development model is community based tourism. Community based tourism model is tourism which concerns on local community with their local wisdom.
Persepsi Kaum Milenial Terhadap Tempat Kongkow Favorit Di Jakarta Derinta Entas; Felicia Novita Rianto
Jurnal Sains Terapan Pariwisata Vol. 5 No. 2 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bonus demografi Indonesia didominasi oleh generasi milenial semenjak tahun 2012. Generasi yang tumbuh dalam lingkungan digital ini, memiliki karakteristik menonjol gemar berbelanja, gemar melakukan traveling, dan gemar menikmati kuliner. Penelitian ini bertujuan untuk memahami persepsi kaum milenial terhadap tempat kongkow favorit di kota Jakarta. Persepsi dari kaum milenial dijabarkan dalam atribut atraksi, aksesibilitas, Amenitas dan ancillary. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan purposive sampling, dengan jumlah responden sebanyak 100 orang. Teknik analisis data menggunakan analisis deskriptif, dan mapping perceptional consumer matrix, dan diagram kartesius. Hasil yang didapat adalah sub atribut variasi produk makanan dan minuman, akses untuk kondisi darurat, area parkir, keakuratan harga, serta informasi dari influencer menempati Kuadran I. Sub atribut pada Kuadran II adalah pelayanan pramusaji dan ketersediaan layanan reservasi tempat. Pada Kuadran III terdapat Influencer desain interior & eksterior building, kondisi jalan dan keamanan tempat kongkow. Pada kuadran IV, terdapat: live entertainment, suasana (athmospehre), akses menuju lokasi, Akses wifi gratis (free), kebersihan tempat kongkow, dan ketersediaan metode pembayaran selain cash (credit card, melalui aplikasi, debit, dll).