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All Journal Krisna: Kumpulan Riset Akuntansi Jurnal Akuntansi Profesi Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Penelitian Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Dinamika Journal of Business on Hospitality and Tourism
I Putu Agus Adnyana
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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Konsep Pemasaran Berbasis Aida Terhadap Peningkatan Pendapatan Pembiayaan Di “Villa Hidden Space”, Desa Lemukih, Kecamatan Sawan, Kabupaten Buelleng Ni Kadek Ayu Trisnadewi; I Putu Gede Parma; I Putu Agus Adnyana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9679

Abstract

One marketing strategy that can be done so that a company continues to have excellence is the communication strategy marketing. Communication strategies responded to consumers to be stimuli. One form of response to marketing communication stimuli is through the concept of AIDA (Attention, Interest, Desire, Action). AIDA model (Attention, Interest, Desire, Action) is one of the response hierarchy models that is quite popular for marketers as a guide in carrying out marketing activities. The purpose of this study was to determine the decision-making process of consumers staying at Villa Hidden Space. The data analysis technique used is the validity and reliability test as well as the descriptive qualitative analysis. This study is intended to determine the relationship between AIDA and increase in sales revenue at Villa Hidden Space. In this study there are 5 (five) hypotheses. Respondents in this study were 50 respondents, guests who stayed at Villa Hidden Space. Then an analysis of the data obtained using multiple regression using SPSS. In this study the results obtained are changes that are increase in sales revenue influenced by AIDA (Attetion, Interest, Desire, Action by 84.5% and the remaining 15.5% is influenced by other variables not examined in this study. Keywords: AIDA and Increasing Financing Income
Co-Authors Gde Agung Satria Gde Agung Satria Gede Widiadnyana Pasek Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Kadek Romita Kusuma Jaya I Ketut Suardika I Putu Gede Parma Ida Ayu Komang Anggi Dewi Kadek Ria Guspita Damayanti Kasih, Ni Luh Sri Komang Reni Pramita Dewi Komang Trisna Sari Dewi ., Komang Trisna Sari Dewi Luh Putu Sintiya Kumala Sari Made Yogi Ari Putra Mertyani Sari Dewi ., Mertyani Sari Dewi Ni Kadek Ayu Trisnadewi Ni Made Rianita Nuryani, Ni Nyoman Juli Putu Vera Melly Dania Putri Satria, Gde Agung