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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Journal of Education Informatic Technology and Science
Khairul Anshari
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Computer Science & IT Education Engineering Other

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EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI Fauzan Azim; Ikhbal Akhmad; Hadi Purwanto; Khairul Anshari; Sunanto Sunanto
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 6 No 1 (2021): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v6i1.1531

Abstract

This research was conducted at PT. Jasa Mulya Trans Gemilang, a company engaged in transportation services by routes of Pekanbaru-Duri-Dumai. PT. Jasa Mulya Trans Gemilang has two websites that are quite good on the search engines of Google: Bing and Yahoo. It also carries out Advertising Promotions through Social Media and Google Ads which have been running for a long time and until the time this research was conducted, there was no measurement of how well the effectiveness of Internet Marketing that has been running at PT. Jasa Mulya Trans Gemilang. Measuring the Effectiveness of an Internet Marketing Program is indispensable for consideration and promotional strategies that can be carried out for the future by the company. One of the ways to measure the effectiveness of Internet Marketing Utilization was the EPIC Model. In the EPIC Model, there were four variables which were investigated to measure effectiveness, namely Empathy, Persuasion, Impact and Communication. Respondents in this study were the people of Pekanbaru and its surroundings who ordered travel tickets with destination of Duri and Dumai Cities. After conducting this research, it was obtained that the effectiveness levels of Internet Marketing Application of travel ticket reservations for Pekanbaru-Duri-Dumai which was measured in four EPIC dimensions were as follows: the value of Emphaty was 4.09, the Persuasion was 4.11, the Impact was 3.88, and the Communication was 3.99. From the four EPIC dimensions, the average result of the EPIC Model or EPICrate was 4.02 that could be interpreted on an effective scale. This means that in this research, the implementation of Internet Marketing at PT. Jasa Mulya Trans Gemilang through the internet consisting of Website, Social Media and Google Ads was effective.
PENGEMBANGAN MODUL GAMBAR TEKNIK MESIN BERBASIS COOPERATIVE LEARNING DI AKADEMI KOMUNITAS NEGERI PESISIR SELATAN Zulfadli Fadli; suparno; Waskito; Khairul Anshari
Jurnal Pendidikan Teknologi Informatika dan Sains Vol 4 No 1 (2022): Journal of Education Informatic Technology and Science (JeITS) Edisi April 2022
Publisher : Faculty of Teacher Training and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jeits.v4i1.3901

Abstract

Berdasarkan hasil studi pada mata kuliah gambar teknik mesin menunjukkan bahwa capaian pembelajaran menggambar teknik mesin belum memuaskan. Setelah diberikan perlakuan dengan pengembangan modul gambar teknik mesin berbasis cooperative learniang. Hasil yang diperoleh dari penelitian pengembangan ini sebagai berikut: (1) menghasilkan sebuah modul pembelajaran berbasis cooperative learning pada mata kuliah gambar teknik mesin, (2) validitas modul pembelajaran berbasis cooperative learning dinyatakan valid pada validitas modul 80,42 dengan kategori sangat baik, (3) praktikalitas modul pembelajarn berbasis cooperative learning berdasarkan respon dosen dinyatakan sangat praktis 86,88% dan berdasarkan respon mahasiswa dinyatakan sangat praktis 83,04%, (4) efektivitas modul pembelajaran berbasis cooperative learning dilihat dari aspek hasil belajar dinyatakan efektif dilihat dari terdapatnya perbedaan hasil belajar pretest dan posttest dengan peningkatan 19,4%, dilihat dari aspek aktivitas belajar dinyatakan eferktif 81,6%. Berdasarkan hasil penelitian ini disimpulkan bahwa pengembangan modul pembelajaran berbasis cooperative learning ini valid, praktis dan efektif untuk dimanfaatkan sebagai modul pembelajaran pada mata kuliah gambar teknik mesin..
Co-Authors Fauzan Azim Hadi Purwanto Ikhbal Akhmad S.Pd, Zulfadli Sunanto Sunanto Suparno Waskito