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All Journal Agregat: Jurnal Ekonomi dan Bisnis SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Teknologi Dan Sistem Informasi Bisnis Mediator: Jurnal Komunikasi
Akbari, Deni Adha
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Does The Lecturers’ Innovativeness Drive Online-Learning Adoption in Higher Education? A Study based on Extended TAM Purwandari, diah; Saparudin, Mohamad; Wulan, Mulyaning; Akbari, Deni Adha; Kania, Azzura
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 13, No 2 (2024): JULY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i2.2122

Abstract

Adoption and intention to use online learning is a developing area of education research. Despite a large body of research on online learning acceptance, more is needed to know about the factors that impact lecturers' intentions to continue utilizing online learning. The purpose of this study is to give empirical evidence regarding the acceptance of online learning. The proposed model is based on the technology acceptance model (TAM). Several hypotheses were created using the TAM Model, utilizing lecturers' personal innovativeness as an external varaibel. This study used structural equation modeling (SEM-PLS) to investigate technology use among 180 lecturers. The findings suggested that the proposed model accurately predicted the desire to continue using e-learning. Lecturers' innovativeness had a significant impact on perceived usefulness (PU), perceived ease of use (PEOU), and intention to continue using e-learning. Perceived usefulness was the most important factor influencing the intention to continue using e-learning. PEO had a significant influence on PU and PU was able to mediate the relationship between LPI and PEO with CI. However, PEO did not.
Analisis User Interface Website SIAM UNPRI Berbasis Eye Tracking Indra, Evta; Farhan, Muhammad; Lumbanraja, Lamtiur Rondang Wulan; Karim, Anggie Monica; Mariyanti, Eka; Akbari, Deni Adha; Edison, Rizki Edmi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 3 (2024): Juli 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i3.1387

Abstract

This research aims to analyze the visual attention of the User Interface/User Experience (UI/UX) of the Student Academic Information System (SIAM) website at Prima Indonesia University (Unpri) based on eye tracking to enhance user experience. Unpri, as a progressive educational institution, has utilized information technology to provide academic services for students through the online SIAM. However, the complexity of some features within the learning platform often poses difficulties for certain students in its usage. In order to improve the effectiveness and efficiency of the SIAM website, this research employs eye tracking methodology to observe users' eye movements while interacting with the website interface. The findings of this research are expected to provide valuable insights to the campus administration to enhance user experience, thus making the SIAM website a more effective and efficient system in supporting the learning process and academic administration at Unpri.
Comparing the Effectiveness of Human and AI-Generated Endorsers in Advertising Campaigns Akbari, Deni Adha; Sumarwan, Ujang; Hasanah, Nur; Edison, Rizki Edmi
Agregat: Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol7.i2/12491

Abstract

This review explores the contrasting roles of machine-driven and human endorsers in advertising campaigns, assessing their ability to engage consumer visual attention. With its ability to tailor content and predict consumer responses, the machine-driven approach has brought new dimensions to advertising, though its influence may differ across various demographic groups. Conversely, human endorsers substantially impact consumer decisions because they can form emotional bonds, enhance authenticity, and build trust. The review encourages a perspective that sees machine-driven and human endorsers not as rivals but as complementary forces, with further studies needed to investigate how to combine these elements best.
Assessing the Engagement Strategies of Indonesia’s Top 5 Universities on Instagram Akbari, Deni Adha; Rochaety , Eti; Wulan, Mulyaning; Purwandari, Diah; Adji, Fanina
Agregat: Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol8.i2/16005

Abstract

This research aims to assess the engagement strategies of Indonesia's top 5 universities on Instagram, analyzing how these strategies enhance interaction with the audience. Utilizing a combination of content analysis and machine learning, the study scrutinizes various elements like posting frequency, content type, and usage of hashtags. The findings reveal that strategic content placement, emotional appeal, and the incorporation of interactive elements significantly bolster engagement. These strategies are particularly effective in fostering a vibrant academic community and enhancing the universities' outreach efforts. This study contributes to the understanding of digital engagement in higher education and offers actionable insights for optimizing social media marketing strategies.
A PERANAN INKUBASI BISNIS DAN EKONOMI KELEMBAGAAN PADA PROSES PEMBENTUKAN KOPERASI WANITA PERTAMA DI PROVINSI DKI JAKARTA Chandra, Dicky; Akbari, Deni Adha
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 3 No. 2 (2020): Oktober
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/syukur_vol2/is2pp55-64

Abstract

PKH encourages KM to have access to basic social services of health, education, food and nutrition, and other protection programs. However, the results of this program are still far from expected. The Ministry of Social Affairs through the collaboration between the Central Jakarta Social Service Office and the Muhammadiyah Prof. Dr. HAMKA University has started its first step with the theme "Counseling Family Development" and delivered the material "Financial Governance for Beneficiary Families (KPM) of the Family Hope Program (PKH) Senen District". The author gets a fact that turns out to be different. Of the 899 KPM invited, only 47 KPM attended. Most of them admitted that the social assistance funds received were used for consumptive purposes (not in accordance with the designation set by the Government Program). The PKH Facilitator of Senen District responded to the author's idea and asked the author and the FEB UHAMKA team to initiate the birth of the first or pioneer Consumer Cooperative in the DKI Jakarta area named "Koperasi TAMARA (Koperasi Wanita Mandiri Sejahtera)" and conduct regular guidance on the Cooperative, where all elements involved in it are women
The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia Ulfa, Marwa; Hariyati, Farida; Akbari, Deni Adha
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2166

Abstract

Social media is used by various organizations, including private universities, for various promotional activities. Muhammadiyah University Prof. Dr. HAMKA (UHAMKA) as one of the largest universities in Jakarta Indonesia uses social media to share various kinds of information. This paper analyzes the use of Instagram in promoting private universities. This study uses a qualitative approach, supplemented by content analysis based on big data, accompanied by in- depth interviews with members of the UHAMKA Bureau of Promotion and New Student Admissions who are responsible for managing promotional content on the @uhamkatv Instagram account. The findings reveal that there are several factors that have a significant influence on the performance of Instagram content, namely (1) post type: according to Virol’s application analysis, images tend to perform better than videos in terms of engagement and reach. ; (2) format: albums tend to perform better than other formats, such as stories or reels; (3) the theme has a significant impact on engagement; (4) emotion: content that makes people feel happy, inspired, or entertained is usually better than other types of content; and (5) consistency: consistent posting frequency and timing are critical to maintaining audience interest and expanding its reach.
Co-Authors Adji, Fanina Chandra, Dicky Edison, Rizki Edmi Hariyati, Farida Indra, Evta Kania, Azzura Karim, Anggie Monica Lumbanraja, Lamtiur Rondang Wulan Mariyanti, Eka Muhammad Farhan Nur Hasanah Purwandari, diah Rochaety , Eti Saparudin, Mohamad Ujang Sumarwan Ulfa, Marwa Wulan, Mulyaning