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STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.19

Abstract

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.752 KB) | DOI: 10.33366/jkn.v1i2.19

Abstract

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
Pelatihan Asistensi Elemen Organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo, Kabupaten Madiun Yulius; Prasetyo; Ahmad; Imam Mudofir; Moh. Farid Maftuh; Titik Rahayu
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2021)
Publisher : Politeknik Negeri Madiun

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Abstract

Tujuan Kegiatan Pengabdian kepada Masyarakat (PkM) untuk memberikan asistensi elemen organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun dan untuk memberikan solusi permasalahan yang ada pada organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun. Permasalahan-permasalahan yang dihadapi yaitu 1) antara ketua dan anggota, anggota dan anggota di organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun masih kurang kooperatif, 2) pasifnya organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) yang ditunjukkan kurang efektif dalam berkomunikasi, 3) kurangnya apresiasi dari organisasi sehingga motivasi dalam berorganisasi masih kurang, 4) masih kurangnya kebijaksanaan dan ketegasan pemimpin dalam memutuskan suatu masalah, dan 5) visi misi organisasi yang kurang fokus. Solusi yang diberikan adalah dengan adanya asistensi elemen organisasi untuk meningkatkan pengetahuan dan pemahaman anggota organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo, Kabupaten Madiun sehingga dapat menyelesaikan yang dihadapi dengan dibuktikan adanya hasil pre-test dan post-test yang mana peserta hanya mampu menjawab dengan nilai 70 sebanyak 8 0rang (30%), dan nilai 60 sebanyak 10 orang (40%) , dan nilai > 60 sebanyak 7 orang (30%). Hal ini berarti bahwa sebelum pelatihan asistensi elemen organisasi Ikatan Pelajar Nahdlatul Ulama’ (IPNU) Kecamatan Dolopo Kabupaten Madiun masih kurang memahami. Setelah pelatihan dan pendampingan dilakukan hasilnya sebanyak 3 0rang (10%) mendapatkan nilai 90, mendapat nilai 80 sebanyak 8 orang (30%), nilai 70 sebanyak 12 orang (50%) dan yang mendapat nilai 60 sebanyak 2 orang (10%).