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All Journal Jurnal Manajemen Komunikasi Pasundan International of Community Services Journal (PICS-J) ArtComm : Jurnal Komunikasi dan Desain Inaba of Community Services Journal

Wiryany, Detya

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Author-ID : 1455550

Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN PERSONAL SELLING PADA PKT-KEBUN RAYA BOGOR Wiryany, Detya
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Bogor Botanical Garden (BBG) is the center of the plants conservation that is under the auspices of scientific institution Indonesia LIPI. In improving service quality to the society BBG, was creating a sub section that oversees the information and services by a personal selling. To optimized personal selling activities, can't be separated from the role of personal selling division. Their roles are to present the personal selling and to promote products to prospective society. Personal selling activities as a direct interaction with the potential customers ere making presentations, promoting and takeing orders. Personal selling have barriers that non technical and technical barriers. A succesful buisness has always been marked by high sales. Marketing is the only reason why business can generate very high sale while competitor lower. Only by recognizing the core of marketiing activities we can get the optimal sales for our business. Persuasive communication is, communication that aims to alter or affect the beliefs, attitudes and behaviour of a person acting in accordance with what is expection by communicator. In presenting information, messages or information to customers which required a personal selling in influencing coustomers servic user. They are traying to made the consumen give a positive responses to personal selling. Therefore communication for information is must do by comunicatif so it can be understood by the consumen. Keywords: bogor botanical garden, persuasive communication, marketing, personal selling

Perubahan Struktur Sosial Akibat Perkembangan Teknologi Komunikasi Wiryany, Detya; Darmawan, Wawan
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 2 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Teknologi saat ini memiliki peranan penting dalam kehidupan manusia. Kemajuannya yang pesatmembuat banyak perubahan dalam keberhidupan dan kebersosialan. Teknologi menjadi suatu yangtidak bisa lepas dari pola kehidupan manusia. Hal ini menjadi pemicu berubahnya struktur sosialyang sudah ada di masyarakat terkhusus cara berkomunikasi. Teori Determinisme Teknologi yangdikembangkan Mc Luhan sudah memaparkan bagaimana perubahan pada cara berkomunikasi akanmembentuk cara berpikir, berperilaku, dan bergerak ke abad teknologi selanjutnya di dalamkehidupan manusia. Pada dasarnya Teori Determinisme Teknologi menjelaskan bahwa teknologikomunikasi dapat mengubah kebudayaan manusia. Dampak paling nyata yang dapat dilihat saat iniadalah struktur sosial dalam komunikasi pejabat kenegaraan dan masyarakat. Dimulai dari budayabirokrasi untuk menyampaikan pendapat ataupun masukan kepada pemerintahan dari masyarakatyang harus melalui mekanisme dan prosedural tertentu hingga akhirnya akibat dari perkembanganteknologi komunikasi membentuk budaya baru dimana masyarakat dapat berinteraksi langsungdengan pimpinan daerah bahkan pimpinan suatu Negara melalui bantuan media sosial. Munculnyamedia-media sosial yang emmungkinkan interaksi tanpa batas wilayah membentuk budaya barudimana pejabat pemerintahan dapat secara langsung menerima masukan, pujian dan kritik tanpabatasan birokrasi lagi.

Peran Komunikasi Media Dan Ekonomi Terhadap Politik Di Indonesia Wiryany, Detya; Darmawan, Wawan
ArtComm : Jurnal Komunikasi dan Desain Vol 2 No 1 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Indonesia merupakan Negara yang mengusung pemahaman politik demokrasi dimana masyarakatsebagai penentu keseluruhan kebijakan. Indonesia melewati berbagai jenis demokrasi diawalidemokrasi terpimpin hingga demokrasi Pancasila sampai saat ini. Dalam perkembangan politiknyatidak terlepas dari peran Komunikasi Media dan Ekonomi yang menggeser tipe-tipe demokrasi yangdiusung. Komunikasi Media yang terus berkembang berperan penting dalam arah kebijakan politikdi Indonesia. Selain itu keadaan Ekonomi Negara menjadi faktor utama lain yang juga dapatmenggeser sistem demokrasi yang digunakan di Indonesia. Penulis melihat peranan komunikasimedia yang cukup signifikan dalam perubahan sistem Politik sehingga akhirnya Indonesia bertahanpada sistem demokrasi Pancasila.

Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer Wiryany, Detya; Pratami, Tiarani Vidia
ArtComm : Jurnal Komunikasi dan Desain Vol 2 No 02 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Technology has never ceased to grow through time. The development itself giving a chance to new media such as Youtube to grow rapidly. Youtube is one of the largest social media that we had now. Popular culture was born from YouTube, and it’s so quickly spread by anyone who does. The Innovation Diffusion Theory developed by Everett Rogers describes how new ideas and technologies spread in culture. Basically, the Innovation Diffusion Theory explains the process of how innovation is delivered through certain channels all the time to the people from the social system. The most obvious impact that we can see today was the number of famous people that came from YouTube

Strategi Komunikasi Bisnis dalam Sistem Perekrutan Prospek Multi-Level Marketing Tiens di Kota Cimahi Fujiyanti, Fadila; Wiryany, Detya; Darmawan, Wawan
ArtComm : Jurnal Komunikasi dan Desain Vol 7 No 1 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i1.825

This research focuses on the Sharia-compliant Multi-level Marketing (MLM) business of Tiens in Cimahi, which has obtained halal certification from BPOM in 100 countries and is maintained by the Sharia Council of the Indonesian Ulema Council (DSN-MUI). The study explores the implementation, recruitment issues, and communication strategies within this MLM business, considering the perspective of Islamic business ethics. A qualitative method is employed in this research as the information gathered from interviews is recorded and used to explain a particular phenomenon or issue. The findings indicate that the marketing strategy of Tiens Sharia MLM revolves around recruiting new members to sell products. New distributors purchase membership packages and starter kits to begin. The implementation of this MLM is carried out through regular meetings, seminars, and product introduction events. However, there is public debate regarding the halal status and legitimacy of this business. Overall, this research provides insights into the implementation of Tiens Sharia MLM, emerging ethical issues, and the societal debate surrounding this business. Awareness of sustainability and transparency in MLM operations emerges as key factors in building sustainable relationships with members and the community.

Co-Authors Andre Suryaningprang Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Fujiyanti, Fadila Humaedi, Muhammad Arfan Listri Herlina Maulana, Niko Nur Meltareza, Ridma Muliawan, Riyan Candra Nuradina, Kartika Pratami, Tiarani Vidia Ramdan, Ahmad Taufiq Maulana Sabila, Khansa Tawaqal, Rizki Surya Wawan Darmawan

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