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Meltareza, Ridma
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Sosialisasi dan Pelatihan Konten Marketing di Desa Cibiru Wetan Kecamatan Cileunyi Kabupaten Bandung Provinsi Jawa Barat Herlinawati, Erna; Gunawan, Syam; Yulia Wijaya, Dina; Hendra Saputro, Arie; Meltareza, Ridma
Jurnal Abdimas Pariwisata Vol. 5 No. 1 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i1.529

Abstract

Development is needed to manage existing resources well. Empowerment activities aim to help the community achieve social and economic prosperity. One potential empowerment strategy is to build the tourism sector according to potential in the social, economic and cultural fields so that it has implications for increasing the usefulness of resources for all parties involved in it, both government and society. Through tourism at the tourist attractions in Cibiru Wetan Village, the industry will develop more rapidly with the goal to be achieved, namely programs that are beneficial to the community, the community is involved starting from the planning, implementation, management, monitoring and evaluation process, as well as maximizing resource potential. ) owned, whether human (society), natural (natural potential) or economic (budget funds or donations) resources. Apart from that, tourist villages offer new experiences, living at one with rural nature, breathing fresh air, far from pollution and noise, experiencing and being involved in local community activities, in the sense that tourists don't just see the beauty of nature, but can live in it. Tourists can fully experience and enjoy the natural and social culture of the village. The stages of the service method are (1) Problem analysis, (2) Focus Group Discussion (FGD) with partners to determine the priority scale, (3) Training and Mentoring, (4) Development of Infrastructure, (5) Monitoring and Evaluation and Program Sustainability. The target output of this activity is, in addition to increasing the skills of partners, also publication in the SINTA 3 National Journal, West Java Tribune Mass Media and publication of video content of the implementation of the activity as well as additional output in the form of IPR. The service technology readiness level is at level 2 leading to level 3. The results of the activities are: increasing the knowledge and skills of partners through training and mentoring, fulfilling the development of infrastructure, and establishing university and village partnerships.
Marketing Communication in Attracting Students Meltareza, Ridma; Tawaqal, Rizki Surya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3871

Abstract

In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.
HAMBATAN KOMUNIKASI ANTAR BUDAYA DALAM PROJEK PENGAJARAN SISWA THAILAND DAN PENGAJAR INDONESIA Meltareza, Ridma; Rizkiana Poedjadi, Maudy
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.126

Abstract

Proyek "Sleeping Bag Teacher" yang melibatkan sukarelawan dari Indonesia dan Thailand dalam pengajaran siswa di Uthai Thani, Thailand, menghadirkan tantangan komunikasi lintas budaya yang signifikan. Artikel ini menganalisis hambatan komunikasi dalam konteks proyek tersebut dengan fokus pada perbedaan dalam etika komunikasi, aksen, konteks komunikasi, norma-norma nonverbal, dan persepsi hierarki. Melalui pendekatan kualitatif dengan metode studi kasus, pengumpulan data dilakukan melalui wawancara mendalam dengan sukarelawan dari kedua budaya serta observasi dalam lingkungan pengajaran. Hasil penelitian menunjukkan bahwa perbedaan etika komunikasi mempengaruhi cara menyampaikan kritik dan umpan balik. Aksen dan intonasi berdampak pada pemahaman pesan, dengan perbedaan dalam pengucapan bahasa Thailand dan Indonesia menjadi hambatan utama. Budaya konteks tinggi dan konteks rendah berpengaruh pada interpretasi pesan, sementara perbedaan norma-norma nonverbal memengaruhi persepsi emosi dan ekspresi. Persepsi hierarki mempengaruhi gaya komunikasi dalam tim sukarelawan. Penelitian ini menyoroti pentingnya kesadaran akan perbedaan budaya dan kemampuan untuk menyesuaikan gaya komunikasi. Untuk mengatasi hambatan-hambatan ini, sukarelawan perlu memahami budaya setempat, mengembangkan kemampuan mendengarkan yang baik, dan berkomunikasi dengan sensitivitas dan empati. Dengan demikian, proyek ini dapat menciptakan lingkungan yang inklusif dan produktif, serta meningkatkan kualitas pendidikan di Uthai Thani, Thailand.
Cultural diversity in organizational communication management at English course in Vietnam Meltareza, Ridma; Wiryany, Detya
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.50281

Abstract

English serves as the global lingua franca, facilitating communication and bridging cultural differences worldwide. Its significance in various sectors, such as business, technology, science, and media, solidifies its position as a universal means of communication. This study explores the increasing importance of English in Vietnam, particularly in major cities like Hanoi, where it plays a crucial role in business, tourism, and higher education. The focus is on Mercury Center, a prestigious language institution in Hanoi, which collaborates with foreign travelers as volunteer teachers to enhance Vietnamese citizens’ English proficiency. Using qualitative research methods, including interviews, direct observations, and literature reviews, the study assesses the impact of foreign volunteer teachers on language education in Vietnam. It reveals that students and parents highly value and trust foreign teachers for their perceived authenticity and expertise in English. These findings underscore the significance of cultural diversity in English language education. By embracing foreign volunteer teachers and creating a cross-cultural learning environment, language institutions like Mercury Center can provide a more enriching and impactful learning experience for Vietnamese students. Understanding and managing cultural diversity can lead to improved communication and contribute to the success of language education initiatives in Vietnam. The recommendation from these findings is to optimize the utilization of cultural diversity within educational institutions to enhance organizational performance, create an inclusive work environment, and improve workgroup efficiency by considering consumer preferences and needs while developing more effective marketing strategies.
THE ROLE OF DIGITAL MARKETING COMMUNICATION OF AROMATHERAPY ALTERNATIVE MEDICINE IN INCREASING CONSUMER CONFIDENCE Ramdan, Ahmad Taufiq Maulana; Tawaqal, Rizki Surya; Meltareza, Ridma
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.117

Abstract

Communication is an important marketing techniques in promoting alternative treatment, products and services since years a go people have interact through communication serve the needs of basic human, of interacting the act of conveying information to another individual to influence the, , opinion or their behavior, either directly or indirectly through. mediaWith the use of communications technology, people now can communicate more efficient not only with those who live nearby but also across great distances by storing and send a message or information. The technologies used in communication is a tool , the structure of the organization , and social norm faced by people when gather , process , and exchange information with others .Platform social media that is ideal for marketing communications one of them is instagram .In their aromaterapisehat use instagtam with account names @ aromaterapisehat , and communication marketing that he did. This study attempts to find out how the role of marketing communications digital alternative medicine aromatherapy to increase consumer confidence. Methods used in this research is qualitative whose aim is to explore in depth a phenomenon. The result of digital communication marketing research is done by a aromaterapisehat excellent in used by the digital media instagram to communicate all kinds of information and knowledge about products they sell aromaterapi so consumers easy understand about all sorts of the advantages and disadvantages of and how to benefit from the product of a most aromaterapisehat and true.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND E-SERVICE QUALITY ON PURCHASE DECISIONS IN BUKALAPAK MARKETPLACE Meltareza, Ridma; Redyanti, Chela
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.121

Abstract

Bukalapak is one of the E-commerce companies in Indonesia. From the owner of a local shopping brand through its own group which was founded in 2010. Bukalapak's net income in the 2017-2021 period fluctuated and at the end of 2021, it decreased significantly. The purpose of this study was to determine the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on Purchase Decisions at the Bukalapak Marketplace in Bandung City. The research method used was quantitative methods with descriptive and verification approaches. The types of data used are primary and secondary data sources. The sampling technique used is purposive sampling with a sample size of 100 respondents. The descriptive results show that Purchase Decision, Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality show the poor category. The results of the Coefficient of Determination Simultaneously the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on purchasing decisions is 74.5%, the remaining 25.5% is influenced by other factors and hypothesis testing shows that Social Media Marketing partially has a significant effect on decisions. Purchases with a Sig value of 0.035 < 0.05, Electronic Word Of Mouth partially has no significant effect on purchasing decisions with a Sig value of 0.064 > 0.05, and E-Service Quality partially has a significant effect on purchasing decisions. Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality simultaneously have a significant effect on Purchase Decisions with a Sig value of 0.000 <0.05
THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Herlina, Listri; Suryaningprang, Andre; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Meltareza, Ridma; Wiryany, Detya; Aryanti Rasyi Lubis, Ira; Tawaqal, Rizki Surya; Ramdan, Ahmad Taufiq Maulana
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
EFFECTIVE PUBLIC SPEAKING TRAINING FOR YOUTH ORGANIZATIONS IN ARJASARI VILLAGE Anartia, Niki; Amaretha, Riska; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.134

Abstract

An organization is a place or place to collect ideas, thoughts, and even ideas to achieve a goal that is designed together. In this case, it is necessary to have internal communication between members of the organization itself. It is also necessary to disseminate information to audiences in an effective way so that the message conveyed can be received easily. In a village, a community organization becomes a beacon for residents in fostering and developing to realize organizational goals. Here the ability to speak in public (public speaking) is needed so that the message conveyed can be well received. Therefore, organizing public speaking training (public speaking) so that members of the organization are accustomed to speaking in public properly so that the intended message can be easily understood without any misunderstandings.
Analisis Pengaruh Gaya Kepemimpinan, Disiplin Kerja, dan Budaya Organisasi terhadap Kinerja Karyawan pada Machinery dan Spare Part Industries Meltareza, Ridma; Arti, Prima
ArtComm : Jurnal Komunikasi dan Desain Vol 6 No 1 (2023): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v6i1.613

Abstract

Penelitian ini memiliki tujuan untuk memahami bagaimana gaya kepemimpinan, disiplin kerja, budaya organisasi, dan kinerja karyawan di CV. Indo Karya Teknik Pameungpeuk-Bandung, serta menganalisis pengaruh gaya kepemimpinan, disiplin kerja, dan budaya organisasi terhadap kinerja karyawan di perusahaan tersebut. Teori yang akan digunakan pada penelitian ini adalah teori komunikasi organisasi Analisis data menggunakan analisis data regresi dan korelasi. Proses perhitungan statistiknya menggunakan regresi berganda. Metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah sejumlah karyawan di CV. Indo Karya Teknik Pameungpeuk-Bandung yang berjumlah 69 orang. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner. Hasil analisis menunjukkan bahwa gaya kepemimpinan, disiplin kerja, dan budaya organisasi berpengaruh signifikan terhadap kinerja karyawan. Hal ini terlihat dari koefisien determinasi yang menunjukkan bahwa pengaruh gaya kepemimpinan, disiplin kerja, dan budaya organisasi terhadap kinerja karyawan sebesar 62,1%.
Co-Authors Amaretha, Riska Anartia, Niki Andre Suryaningprang Arie Hendra Saputro Arti, Prima Aryanti Rasyi Lubis, Ira Erna Herlinawati Listri Herlina Ramdan, Ahmad Taufiq Maulana Redyanti, Chela Rizkiana Poedjadi, Maudy Syam Gunawan Tawaqal, Rizki Surya Wiryany, Detya Yulia Wijaya, Dina