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All Journal Jurnal Pengabdian Dharma Laksana Dinasti International Journal of Education Management and Social Science MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Business Management and Economic Development Proceeding International Pelita Bangsa Kompartemen: Kumpulan Orientasi Pasar Konsumen Jurnal Pelita Pengabdian Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Akuntansi dan Keuangan
Yahya, Adibah
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Journal : MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial

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Building Independence through an Entrepreneur Education, Marketing Channel Strategy and E-Commerce Mediated by Student’s Entrepreneur Motivation in Increasing MSMEs in Bekasi District Harisandi, Prasetyo; Yahya, Adibah; Istiqomah, Anisah
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 8, No 2 (2024)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v8i2.9310

Abstract

This study investigates the variables that affect the independence of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Bekasi District. It focuses on the importance of marketing strategy, e-commerce adoption, entrepreneur education, and entrepreneur motivation. Structured questionnaires were utilized to gather data from 156 MSME owners and students using a quantitative research approach. The data was analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed correlations. The results show that e-commerce usage, marketing strategy, and entrepreneur education all significantly increase MSME independence. Moreover, it was discovered that the correlations between these variables and MSME independence were mediated by entrepreneur motivation. The model fit indices highlight the validity and dependability of the study findings by showing that the structural model fits the data well. Policymakers, educators, and MSME owners aiming to encourage entrepreneurship and economic sustainability in Bekasi District and comparable places can benefit greatly from these findings.
Co-Authors Aji Saputra, Aji Asep Saepulloh Asti, Eka Geovana Aulia Masduki, Farah Ayunyngtyas, Eka Avianti Baldah, Nasrun Bukhori Muslim, Ahmad Carwinda, Carwinda Dasman, Sunita Dyah Permatasari, Maulina Erna Apriani Faradilla, Dina harisandi, Prasetyo Haryadi, Rofiq Noorman Hidayat, Nazwa Putri Indra Permana, Indra Istiqomah, Anisah Junedi, Junedi Kamela, Hurian Mardiani, Inna Nisawati Maryadi, Adi Molinasari, Lisa Monikawati, Winda Aprila Muarif, Dede Samsul Muhsoni, Ridwan Neng Asiah, Neng Ningrum, Siti Maya Nining Yuningsih Nugroho, Andrianto Prasetya Nur Ismail, Ikhwan Nurjanah, Rina Permatasari, Maulina Dyah Pratama, Jessica Ayu Pratiwi, Niken Cahyaning Mega Putri, Lyra Aprilia Ramdani, Cecep Saputera, Denny Siska Wulandari, Siska Taufik Hidayat Taufiq Rachman, Taufiq Teguh Nugroho, Arief Wicaksana, Primaraga Sumantri Indra Windi Yulianik, Yulianik