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Wulandari, Ani

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Author-ID : 1502461

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Articles

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Lestari, Ananda Dwi; Baktiono, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of Î² = 0.644.

Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Susetyo, Catur Rachmad; Nilowardono, Sengguruh; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.

How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Apriliani, Dewi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.

The Influence of Brand Images, Social Media Marketing, Prices and Reference Groups Towards Buying Decision In Swiwings Narotama Outlet Surabaya Monica, Septia Wahyu; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.

The Effect of Return On Assets and Return On Equity To Earning Per Share and Price Book Value In Sub-Sectors of Construction Companies Listed In Indonesia Stock Exchange In 2015-2018 Malina, Shofi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of the research is to analyze the effect of return on assets and return on equity on earnings per share and price book value in building construction sub sector companies listed on the Indonesia Stock Exchange in 2015-2018. The population of this research was the building construction companies listed on the Indonesia Stock Exchange during 2015-2018. The sample used was 10 construction companies with a purposive sampling method. Data collection techniques used in the documentation were in the form of secondary data and library research. The analysis was using path analysis. It was revealed that the return on assets has a significant negative effect and return on equity have a significant positive effect on earnings per share. While return on equity has a significant positive effect and earnings per share has a significant negative impact on price book value. However, return on assets does not have a significant effect on price book value.

The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3 Aqsony, Yanuar Bachrul; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

The Effect of Capital Structure, Profitability Ratio, and Liquidity Ratio on Share Prices (Studies on Manufacturing Companies in Southeast Asia) Ardiansyah, Firman; Sukoco, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of the influence of capital structure, profitability ratio and liquidity ratio on share prices (studies on manufacturing companies in southeast asia) 2017-2019. The sample used was 15 manufacturing companies with purposive sampling method. This research used quantitatif approach. The data collection techniques used are documentation in the form of secondary data and library research. The analysis of this research uses multiple linear regression. The results of this study are the capital structure, liquidity ratio and rentability ratio have a significant positive effect on stock prices simultaneously and partially.

Co-Authors Agus Sukoco Ananda Dwi Lestari, Ananda Dwi Apriliani, Dewi Aqsony, Yanuar Bachrul Arimbawa, I Gede Baktiono, Agus Firman Ardiansyah Malina, Shofi Monica, Septia Wahyu Sengguruh Nilowardono Soebandhi, Santirianingrum Susetyo, Catur Rachmad

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