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The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Lestari, Ananda Dwi; Baktiono, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of Î² = 0.644.

Comparison Analysis of Online Shop between Lazada and Shopee on Students of The Faculty of Economics and Business (FEB) Narotama University Surabaya, Indonesia Sadewo, Anarki Bayu; Baktiono, R. Agus
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze differences in consumer satisfaction in buying products through the Online Shop between SHOPEE and LAZADA among FEB students of Narotama University Surabaya seen from the perception of how to use applications, promotions, prices, and satisfaction. This type of research is comparative research with a quantitative approach. The population in this study were students of the Faculty of Economics and Business at Narotama University who had used both Lazada and Shoppe online shop applications using purposive sampling in the research sample. The research data was obtained by distributing research questionnaires on How to Use, Promotion, Price, and Customer Satisfaction, to 85 respondents. The results showed that: (1) There are differences in the variable of how to use the application between the Lazada online shop and Shopee, (2) There is no difference in the variable promotional activities carried out between the Lazada online shop and Shopee, (3) There are differences in the product price variables offered between the Lazada online shop and Shopee, (4 There is no difference in the consumer satisfaction variable in shopping through the Lazada online shop with Shopee.

The Influence of Work Motivation and Compensation on Employee Performance in PT Delami Brands Kharisma Busana Surabaya Safitri, Nur Laili; Baktiono, R. Agus; Damayanti, Elok; Arimbawa, I Gede
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to determine the effect of work motivation and compensation on the performance of PT. Delami Brands Kharisma Busana Surabaya. This study used a quantitative approach and data collection through questionnaires and observations. With a population of 76 respondents. Analysis of the data used the validity test, reliability test, classic assumption test, and multiple linear analysis test. The results showed that the effect of work motivation and compensation on the performance of PT. Delami Brands Khasrisma Busana Surabaya showed positive and significant results. The F test results are 70,878> F table = 2,92 simultaneously. Partially work motivation of 8.433> t table 1.993 has a significant effect on employee performance, compensation of 4.564> 1.993 has a significant effect on the performance of employees of PT. Delami Brands Kharisma Busana Surabaya.

The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya) Antikasari, Romadini; Baktiono, Agus; Arimbawa, I Gede; Damayanti, Elok
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.

The influence of prices, facilities, and promotions on customer satisfaction at Grand Darmo Suite Surabaya Harun Alrasyid Oktabar Sutomo; Ec. R. Agus Baktiono
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Grand Darmo Suite Surabaya Hotel has many determinants in customer satisfaction, these factors are Price, Facilities, and Promotion. And these factors will be examined statistically which aims to determine how much influence the price, facilities, and promotions on customer satisfaction Grand Darmo Suite Surabaya Hotel. The population in this study were guests of the Grand Darmo Suite Hotel Surabaya, who were staying at this hotel. While the determination of samples on customer satisfaction will use a purposive sampling technique, and the data used is primary data with a sample of 85 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the study indicate that the variables of price, facilities, and promotions have a significant effect on customer satisfaction. And in terms of the closeness between prices, facilities, and promotions on customer satisfaction, the Grand Darmo Suite Surabaya Hotel has a fairly high relationship.

ANALYSIS OF CUSTOMER SATISFACTION OF KINGKOIL MATTRESS PRODUCTS BASED ON CUSTOMER PERCEPTION USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) Chusnul Chotimah; Agus Baktiono; Elok Damayanti
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This study aims to analyze customer satisfaction based on perceptions of brand image, product quality, price, promotion, and distribution. This research was conducted at KingKoil Mattress Boutique Tunjungan Plaza Surabaya. Data collection was carried out to support this study using convenience sampling techniques for 50 respondents and fill out questionnaires. The method used in this study is Importance Performance Analysis (IPA). Based on the results of Importance Performance Analysis, the level of performance and the customer satisfaction are very satisfactory with an average value above 93.75%. This means customers are very satisfied.

The Influence of Product Quality, Service Quality, and Location on Loyalty Customers of Lontong Balap Pak Gendut Surabaya Angga Widi Kristianto; Agus Baktiono
Journal of World Conference (JWC) Vol. 2 No. 3 (2020): May 2020
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/prd.v2i3.235

Customer loyalty is an important key to maintaining the position of the company in the market and creating efficiency and effectiveness of the company because if the company does not build customer loyalty then the possibility of companies having to spend more and more energy to find new customers Therefore this study aims to analyze whether product quality, service quality, and location can affect customer loyalty to make repurchases at that place. This research is quantitative research and multiple linear regression analysis with a sample of 160 respondents. Furthermore, there are four variables used in this study, namely product quality (X1), service quality (X2), location (X3), and customer loyalty (Y). Data collection was obtained from the distribution of questionnaires to customers of Lontong balap mr.Gendut at Surabaya. The results show that product quality variables (X1), service quality (X2), and location (X3) simultaneously have a significant effect on customer loyalty (Y). Then variable product quality (X1), service quality (X2), and location (X3) partially have a significant effect on customer loyalty (Y). Based on the results of this study, business owners of Lontong Balap should maintain product quality, service quality and location placement so that customers remain and always buy at that pleace.

Rentability Analysis of PT. Garuda Indonesia by Using Dupont Method period 2019-2020 Ismi Khoirunnisa; R. Agus Baktiono; Muchamad Arif
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Financial performance is used as a benchmark for the company to see how far the company can continue to survive and develop, and also to see the overall financial health of the company during a certain period. This research basically aims to measure the financial performance of PT. Garuda Indonesia for the 2019-2020 period by applying a profitability analysis using the Dupont method which is based on a return on equity analysis model. The Dupont method is used to analyze a company's profitability and return on equity by dividing performance into four components: net profit margin, total asset turnover, equity multiplier, and return on investment. PT. Garuda Indonesia is the number one and largest national airline in Indonesia with services and facilities that meet world standards. In 2019, airlines were affected by the Covid-19 Pandemic era which caused a global financial crisis. The results found that the financial performance of PT. Garuda Indonesia in 2019-2020 tends to decline in net profit margin, equity multiplier, and return on investment. Meanwhile, the return on equity showed a figure of -7.65% and in the last year it jumped high by 127.46% where the company was at a loss due to low equity due to excessive debt.

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Ananda Dwi Lestari; Agus Baktiono; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

Comparison Analysis of Online Shop between Lazada and Shopee on Students of The Faculty of Economics and Business (FEB) Narotama University Surabaya, Indonesia Anarki Bayu Sadewo; R. Agus Baktiono
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze differences in consumer satisfaction in buying products through the Online Shop between SHOPEE and LAZADA among FEB students of Narotama University Surabaya seen from the perception of how to use applications, promotions, prices, and satisfaction. This type of research is comparative research with a quantitative approach. The population in this study were students of the Faculty of Economics and Business at Narotama University who had used both Lazada and Shoppe online shop applications using purposive sampling in the research sample. The research data was obtained by distributing research questionnaires on How to Use, Promotion, Price, and Customer Satisfaction, to 85 respondents. The results showed that: (1) There are differences in the variable of how to use the application between the Lazada online shop and Shopee, (2) There is no difference in the variable promotional activities carried out between the Lazada online shop and Shopee, (3) There are differences in the product price variables offered between the Lazada online shop and Shopee, (4 There is no difference in the consumer satisfaction variable in shopping through the Lazada online shop with Shopee.

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