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All Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomi, Manajemen, Akuntansi
Marewa, Jens Batara
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Economics, Econometrics & Finance

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Pengaruh Pelayanan dan Kepuasan Terhadap Loyalitas Pengunjung pada Objek Wisata Permandian Air Panas Makula Kabupaten Tana Toraja Liling, Bernike Friska; Rambulangi, Abedneigo Carter; Marewa, Jens Batara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5305

Abstract

This research aims to determine visitors' perceptions of service and its impact on their level of satisfaction and loyalty. This type of research is quantitative research. With data collection methods through observation, and questionnaires. The data analysis techniques used in this research are descriptive statistics and regression to identify factors that influence visitor satisfaction and loyalty. The results of this research show that factors such as service quality, price, cleanliness and facilities play an important role in determining the level of visitor satisfaction and loyalty. The practical implication of this research is the importance of tourist attractions continuing to improve service quality, in order to increase the satisfaction and loyalty of their visitors.
Analisis Tingkat Kepuasan Pelayanan Kepada Masyarakat pada Kantor Pertanahan Kabupaten Tana Toraja Polli, Carolina Paulus; Pasulu, Isak; Marewa, Jens Batara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5333

Abstract

This study used a questionnaire distributed to the public who registered their certificates for the first time. Sampling using the Krecjie and Morgan sample table, namely 33 samples. The data analysis technique used was processing public satisfaction survey data using a weighted average value. From the test results, it is known that the index value in the Public Satisfaction Survey at the Tana Toraja Regency Land Office is 77.73, which indicates a B-level service quality and a good level of service unit performance. The results of the study shot that the public is satisfied with the services received
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Konsumen pada Gerald Computer Kabupaten Tana Toraja Ramli, Ika; Marewa, Jens Batara; Rundupadang, Helba
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5408

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh kualitas pelayanan dan kepuasan pelanggan secara parsial dan simultan terhadap loyalitas konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 70 yang dipilih dengan menggunakan teknik accidental sampling. Prosedur pengumpulan data dari penelitian ini yaitu: kuesioner dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah kuantitatif dengan uji regresi linear berganda. Hasil perhitungan dari hasil uji T pada variabel kualitas pelayanan dimana hasil Thitung 2,617>Ttabel 1,668, variabel kepuasan pelanggan dimana hasil Thitung 2,457>Ttabel 1,668. Berdasarkan hasil perhitungan uji F diperoleh hasil Fhitung 7,743 > Ftabel 3,13 dengan sig 0,001<0,05. Kesimpulan dari penelitian ini adalah variabel kualitas pelayanan dan kepuasan pelanggan secara parsial berpengaruh terhadap loyalitas konsumen pada Gerald Computer. Serta secara simultan variabel kualitas pelayanan dan kepuasan pelanggan berpengaruh terhadap loyalitas konsumen pada Gerald Computer.
Co-Authors Abedneigo C. Rambulangi Batara, Mince Bonga, Hendrik Pappang Isak Pasulu Kayang, Andarias Buttu Liling, Bernike Friska Monika, Monika Pademme, Jelita Palambi, Braselia Pasarrin, Fani Fiola Pasau, Valentino Sambo Polli, Carolina Paulus Ramli, Ika RUNDUPADANG, HELBA Sa'pangan, Yomarcho Sanbudifarma Ta'dung, Yohanis Lotong Widianto Widianto