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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Komunikasi Profesional JURNAL PUNDI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi El-Barka: Journal of Islamic Economics and Business Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Inovasi Penelitian Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Journal of Social And Economics Research Journal of Community Service Journal of Accounting and Finance Management (JAFM) Jurnal Ilmu Multidisplin Jurnal Akuntansi Trisakti JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Sosial
Septiano, Renil
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Dinasti International Journal of Digital Business Management

 1 
DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION Renil Septiano; Laynita Sari
Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.834

Abstract

Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values ​​at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.
ANALYSIS OF CUSTOMER BEHAVIOR USING THE APRIORI METHOD Renil Septiano; Sarjon Defit; Laynita Sari
Dinasti International Journal of Digital Business Management Vol 2 No 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.883

Abstract

Data is a very valuable asset because it is able to provide accurate, easy and fast information. This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus. From the results of data processing. Researchers processed the data using the a priori method. From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units.
Co-Authors Adam Eprianto Adam Eprianto Afdhal Chatra Perdana Ananda, Febryandhie Ayu Suriayu Cut Dwi Gita Subakti Desfita Anggriana Dewi, Mike Kusuma Dwi Atmodjo WP Febri Nugraha Arifin Hasto Joko Nur Utomo Helmi Prilla Aldino Ismawati Ismawati Khusnul Khotimah Liwaul Liwaul Maulidza Nur Fauzi Meirina, Elsa Nandan Limakrisna Nila Sari Nila Sari Nurfazira Nurfazira Ratna Widayati Rivandi, Muhammad Roos Nana Sucihati Rysha Mulyadi Sari, Laynita Sarjon Defit Siti Aminah Sri Madona Saleh Suratman Suratman Sutiyana Fachruddin Syahdeni Pratama Teguh Hidayat Willy Oscar Maheltra Wini Esparesya Yuliana Yuliana Zakia Midania Zakia Midania Zulvia, Dewi