Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Inovasi Penelitian

PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE PADA MAHASISWA S1 AKUNTANSI PADANG Renil Septiano
Jurnal Inovasi Penelitian Vol 2 No 9: Februari 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i9.1280

Abstract

Abstract Purchasing decisions are conditions in which buyers purchase products or services based on consumer desires. This study aims to obtain empirical evidence whether there is an effect of brand image, price and product quality on purchasing decisions. The population of this study were students of Dharma Andalas University. The sampling used was nonprobability sampling with purposive sampling technique. Sampling using purposive sampling technique means that each individual who is used as a sample is chosen deliberately based on certain considerations, these considerations include the characteristics of the respondent himself. The characteristics applied in this study to select the sample in this study were students of Dharma Andalas University S1 Accounting for the year 2017-2019. Data collection was carried out using a questionnaire instrument. The analytical method used to test the hypothesis is multiple linear regression. The results of this study indicate that brand image affects purchasing decisions, price does not affect purchasing decisions, and product quality affects purchasing decisions.
PENGARUH PERTUMBUHAN LABA DAN LIKUIDITAS TERHADAP KUALITAS LABA PERUSAHAAN MANUFAKTUR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BURSA EFEK INDONESIA 2017-2020 Renil Septiano; Siti Aminah; Laynita Sari
Jurnal Inovasi Penelitian Vol 2 No 10: Maret 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i10.1430

Abstract

This study aims to determine the effect of earnings growth and liquidity on earnings quality in 2017-2020 companies (Study of Chemical and Basic Industrial Manufacturing Companies listed on the Indonesia Stock Exchange). This research uses quantitative research methods. The type of data used by the author is panel data. Sources of data that researchers use is secondary data. The secondary data that the researcher uses are in the form of financial statements of basic and chemical industrial manufacturing companies listed on the Indonesia Stock Exchange which are obtained through the links http://www.idx.co.id and http://idnfinancials.com and related websites. other. The population in this study are basic & chemical industrial manufacturing companies listed on the Indonesia Stock Exchange in 2017-2020, totaling 78 companies. The sampling technique used in this article is purposive sampling with a total of 28 companies with 4 years and a total of 112 company data. Based on the results of the study, profit growth has no effect on quality, and liquidity has an effect on earnings quality. These results were obtained from the Eviws9 data processing.