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All Journal Jurnal Riset Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF SULUH: Jurnal Abdimas Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Permana, Erwin
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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The Effect of Online Customer Review, Service Quality, Promotion and Electronic Word of Mouth on Purchase Decisions on the Shopee Marketplace Harnovinsah, Harnovinsah; Permana, Erwin
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3069

Abstract

This study aims to determine the effect of Online Customer Review, EService Quality, Trust and Word of Mouth on Purchasing Decisions. The object of this study was students of the Faculty of Economics and Business, Pancasila University as consumers who had made purchases on the Shopee marketplace. The sampling technique used was Purposive Sampling with a sample size of 100 respondents from students of the Faculty of Economics and Business, Pancasila University as consumers who use Shopee. The data collection technique used a questionnaire distributed via Google Form to consumers of the Shopee marketplace at the Faculty of Economics and Business, Pancasila University. Data processing using IBM SPSS 25.0. Based on the results of the study, it shows that Online Customer Review has a positive and significant effect on Purchasing Decisions, E-Service Quality has a positive and significant effect on Purchasing Decisions, Trust has a positive and significant effect on Purchasing Decisions, Word of Mouth has a positive and significant effect on Purchasing Decisions and simultaneously the variables Online Customer Review, E-Service Quality, Trust and Word of Mouth have a positive and significant effect on Purchasing Decisions.
Analisis Penggunaan Qris Terhadap Peningkatan Pendapatan UMKM Alifia, Nadhifa; Permana, Erwin; Harnovinsah, Harnovinsah
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 25, No 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1273

Abstract

Penelitian ini bertujuan untuk melakukan Analisis Penggunaan QRIS Terhadap Peningkatan Pendapatan UMKM. Metode penelitian dilakukan dengan pendekatan kualitatif deskriptif. Data penelitian bersumber dari hasil penelusuran dari berbagai sumber terpercaya antara lain website resmi, literatur akademis, tesis, dan jurnal ilmiah nasional yang relevan dengan topik penelitian. Setelah dilakukan analisa dan pembahasan secara menyeluruh mengenai dampak QRIS terhadap peningkatan pendapatan UMKM, dapat disimpulkan bahwa pertumbuhan jumlah pengguna QRIS serta volume dan nominal transaksi per merchant berbanding lurus dengan peningkatan pendapatan UMKM. Tren ini tidak hanya terjadi di wilayah Jabodetabek dan Pulau Jawa saja, melainkan terjadi secara nasional di seluruh Indonesia. Peningkatan pendapatan dari QRIS tidak lepas dari kemudahan yang ditawarkan kepada UMKM yang tidak perlu lagi melakukan investasi besar dalam pembuatan kode QR untuk berbagai platform pembayaran. Dengan QRIS, mereka dapat menerima pembayaran dari berbagai bank dan penyedia pembayaran digital. Selain itu, peningkatan pendapatan juga disebabkan oleh kemampuan QRIS dalam melayani pelanggan dari semua kelompok umur, karena generasi muda cenderung lebih menyukai metode pembayaran digital dibandingkan transaksi tunai.
Co-Authors Achsanul Qosasi Ahyani , Syafira Akmalia, Putri Alfinda, Permata Diva Alifia, Nadhifa Ananda , Diva Armiani, Fandrisly Badzlin, Fricilla Eka Putri, Rizqi Septiani Hanum, Cholida Harnovinsah Harnovinsah Inomjon, Qudratov Juliana Juliana Khayyira, Adzra Kirana, Wanda Puspita Mardhiyah, Muna Muhammad Abduh Nasim, Arim Rama Mahardika Ramadhan, Riva Ramadhanti , Diah Rosida, Rida Rukun Santoso SRI WIDYASTUTI Syiva, Asyhari Nadzilla Thalib, Supriadi W. Mahri, A. Jajang Wulandjani, Harimurti Zulfikar, Rakhmat Muhammad