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All Journal Jurnal Riset Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF SULUH: Jurnal Abdimas Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Permana, Erwin
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Revisit Intention Muslim Tourists to Halal Tourism in Yogyakarta: Analysis of Facilities, Promotion, Electronic Word of Mouth, and Religiosity Juliana, Juliana; Syiva, Asyhari Nadzilla; Rosida, Rida; Permana, Erwin; Zulfikar, Rakhmat Muhammad; Abduh, Muhammad; Inomjon, Qudratov
Review of Islamic Economics and Finance Vol 7, No 1 (2024): Revıew of Islamic Economics and Finance (RIEF): May 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v1i1.66961

Abstract

Purpose – To determine the influence of facilities, level of promotion, Electronic Word of Mouth, and religiosity on revisit intention halal tourism in Yogyakarta through consumer satisfaction as an intervening variable.Design/methodology/approach – This research uses quantitative methods with a causality approach. The analysis technique used was Structural Equation Modeling-Partial Least Square- (SEM-PLS) with a sample of 287 respondents.Finding – The research results show that the variables of facilities and consumer satisfaction have a positive effect on interest in returning to halal tourism in Yogyakarta. Meanwhile, the level of promotion, EWOM, and religiosity have no effect on Revisit intention halal tourism in Yogyakarta. As for mediation, the variable level of consumer satisfaction is only able to mediate the variables of facilities, level of promotion and electronic word of mouth on interest in repeat visits.Practical implications – this research finds that external factors and internal factors in consumer behavior, namely facilities and consumer satisfaction, play an important role in determining Revisit intention halal tourism in Yogyakarta. Therefore, the Yogyakarta provincial government, actors in the Yogyakarta tourism sector need to make efforts to increase interest in returning Muslim tourists to halal tourism in Yogyakarta.Originality/value – This research is the first to examine the influence of facilities, level of promotion, electronic word of mouth, and religiosity on interest in returning to halal tourism in Yogyakarta through consumer satisfaction as a mediator variable.
Efektivitas Pemberian Diskon saat Tiktok Live Shopping Produsen Produk Makanan Tradisional Permana, Erwin; Badzlin, Fricilla; Kirana, Wanda Puspita; Khayyira, Adzra
Jurnal Pemasaran Kompetitif Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i1.29202

Abstract

Analisis terhadap pemberian diberbagai usaha skala besar sudah cukup banyak dilakukan. Sedangkan analisis terhadap pemberian diskon dengan menggunakan platform digital saat live shopping untuk produk makanan tradisional masih belum banyak tulisan yang membahas. Tulisan ini bertujuan untuk menganalisis efektifitas pemberian diskon saat tiktok live shopping produsen produk makanan tradisional. Data dikumpulkan dengan menggunakan cara melakukan observasi terhadap kegiatan live shopping makanan tradisional rajangemil. Serta melakukan penelusuran diberbagai situs resmi populer. Selain itu data penelitian juga diperoleh dari berbagai publikasi ilmiah dan hasil penelitian terdahulu serta publikasi resmi. Hasil penelitian menunjukkan bahwa situasi live streaming yang memberikan diskon dan tidak memberikan diskon cukup berbeda. Perbedaan tersebut terlihat pada jumlah penonton dan pembeli yang menonton live­-nya. Ketika diskon tersebut dikeluarkan, banyak penonton yang tertarik untuk melakukan transaksi belanja di toko mereka karena potongan harganya yang cukup besar. Tetapi, ketika mereka hanya melakukan live tanpa memberikan diskon, penonton live mereka lebih sepi daripada saat diberikan diskon. Pemberian diskon ini juga berdampak pada penjualannya, karena banyak pelanggan yang lebih memilih menunggu berbelanja ketika ada diskon di live shopping. Sehingga strategi pemberian diskon ini digunakan oleh rajangemil untuk meningkatkan promosi produk seta penjualan mereka. Penelitian ini menyarankan kepada rajangemil untuk melakukan kegiatan temu konsumen dalam rangka meningkatkan ikatan emosional untuk membangun loyalitas konsumen.
Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z Permana, Erwin; Eka Putri, Rizqi Septiani; Alfinda, Permata Diva; Mardhiyah, Muna
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.29289

Abstract

Along with the development of the beauty product industry, many quality local skincare brands have emerged that are not inferior to skincare products from abroad. Many local brands have developed formulas and ingredients suitable for skin types and climatic conditions in Indonesia, so they can compete with skincare products from other countries. In fact, it is not uncommon for new beauty products to appear to immediately become popular in the community. This is inseparable from the role of the right marketing strategy. This study aims to analyze the marketing strategy for skincare products somethink among generation z. This study uses a descriptive qualitative methodology. Sources of data from this study are primary data and secondary data. Primary data is data obtained or collected directly by researchers by observing and interviewing Somethink consumers, while secondary data is obtained by searching various popular official sites on the internet as well as the results of previous scientific research. The results of the study show that Somethink uses a marketing mix consisting of four elements, namely product, price, place, and promotion, and develops the promotion strategy with the 5A customer path concept consisting of aware, appeal, ask, act, and advocate. In terms of promotion, Something has succeeded in attracting consumers' attention through creative and various promotional strategies. Somethinc collaborates with Han So Hee, NCT Dream, Lifni Sanders, Sabrina, Hello Kitty, Shinchan x Tahilalats, and Kopi Kenangan which is popular among Generation Z. Not only that, Somethinc is also loyal to its consumers by providing price discounts and bundling packages at low prices. affordable.
Sharia Compliance Implementation In Saving With Rewards Juliana, Juliana; W. Mahri, A. Jajang; Nasim, Arim; Ramadhan, Riva; Permana, Erwin
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 1 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.1.9757

Abstract

The background of this study is based on the phenomenon of the problem that there are still differences of views among scholars regarding of saving with reward by Islamic financial institutions, one of which is the tabungan berhadiah product at Bank Syariah X. This study aims to measure customer perceptions of sharia compliance with tabungan berhadiah product at Bank Syariah X. The data from this study were obtained from the tabungan berhadiah customers at Bank Syariah X, which totaled 50 respondents. The research method used in this study is descriptive quantitative with data analysis techniques using descriptive statistics. While the dimensions used in this study are DSN MUI No.2 year 2000 concerning the saving, DSN MUI No.86 year 2012 concerning rewards in Islamic financial institutions. The results of this study show that the sharia compliance of rewards in Islamic financial institutions is in accordance with the fatwa of the MUI DSN. The dimensions of the DSN MUI No.2 year 2000 concerning the saving, DSN MUI No.86 year 2012 concerning rewards in Islamic financial institutions, including in very good criteria. The impact of discussion about this product on icreasing literacy about sharia compliance on product in Islamic financial institutions especially tabungan berhadiah in bank syariah X.
Analisis penggunaan QRIS terhadap peningkatan pendapatan UMKM Alifia, Nadhifa; Permana, Erwin; Harnovinsah, Harnovinsah
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.9940

Abstract

Along with the rapid growth of digital media, various forms of digital transactions are also developing. One digital transaction tool that has grown significantly is the Quick Response Code Indonesian Standard (QRIS). The increase in the number of QRIS merchants and QRIS users correlates with the increase in the volume and nominal transactions processed by each merchant every year, including MSMEs. This research aims to conduct an analysis of the use of QRIS to increase MSME income. The research method was carried out using a descriptive qualitative approach. Research data comes from search results from various trusted sources, including official websites, academic literature, theses and national scientific journals that are relevant to the research topic. After thorough analysis and discussion regarding the impact of QRIS on increasing MSME income, it can be concluded that the growth in the number of QRIS users as well as the volume and nominal transactions per merchant is directly proportional to the increase in MSME income. This trend does not only occur in the Greater Jakarta area and Java Island, but occurs nationally throughout Indonesia. The increase in income from QRIS cannot be separated from the convenience offered to MSMEs who no longer need to make large investments in creating QR codes for various payment platforms. With QRIS, they can accept payments from various banks and digital payment providers. Apart from that, the increase in revenue was also due to QRIS' ability to serve customers of all age groups, because the younger generation tends to prefer digital payment methods over cash transactions.
Pendampingan Digital Marketing Terhadap UMKM Binaan FEB UP Kuji Milk Permana, Erwin; Thalib, Supriadi; Wulandjani, Harimurti
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5432

Abstract

Abstrak Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun pemasaran digital produk Kuji Milk. Pengabdian Masyarakat ini dilakukan dengan serangkaian bentuk kegiatan seperti ceramah, tutorial dan praktik membangun platform media sosial untuk digital marketing. Hasil kegiatan pendampingan penerapan digital marketing dengan memanfaatkan platform media sosial dapat memberikan solusi atas permasalahan yang dihadapi Produk Kuji Milk dalam pemasaran. Mitra dampingan memahami materi digital marketing dengan baik serta dapat menggunakan aplikasi beserta fiturnya untuk pemasaran produknya. Hal ini terlihat selama pendampingan berlangsung dan juga ketika evaluasi. Pada akhirnya owner Produk Kuji Milk memiliki pemahaman bahwa perkembangan teknologi digital dapat membantu para pelaku bisnis. Dalam pemasaran digital marketing mampu menjangkau konsumen secara lebih luas. Tentu saja dalam perjalanannya pemasaran melalui platform media sosial harus dilakukan dengan konsisten. Kata Kunci: Digital Marketing, FEB UP, Kuji Milk, UMKM Abstract This community service (PKM) activity aims to build digital marketing of Kuji Milk products. This community service is carried out with a series of activities such as lectures, tutorials and practices to build social media platforms for digital marketing. The results of digital marketing implementation assistance activities by utilizing social media platforms can provide solutions to the problems faced by Kuji Milk products in marketing. Assisted partners understand digital marketing materials well and can use the application and its features for marketing their products. This can be seen during the mentoring and also during the evaluation. In the end, the owner of Kuji Milk products has an understanding that the development of digital technology can help business people. In digital marketing marketing is able to reach consumers more widely. Of course, in the course of marketing through social media platforms must be done consistently. Keywords: Digital Marketing, FEB UP, Kuji Milk, MSMEe.
MODELING JOB SATISFACTION AND PERFORMANCE FROM THE PERSPECTIVES OF JOB ROTATION, WORK DISCIPLINE AND EMPLOYEE DEVELOPMENT Santoso, Rukun; Hanum, Cholida; Permana, Erwin
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): September 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.927 KB) | DOI: 10.54259/manabis.v1i3.853

Abstract

High employee performance makes it easier for employees to be promoted to higher positions. However, not all employees perform as well as expected by the company, as was the case at PT Adhimix RMC Indonesia. This study aims to model the effect of job rotation perspective variables, work discipline, and employee development on employee performance through job satisfaction mediation. This study employs quantitative research methods and causality analysis. It uses stratified random sampling to collect information. The data were collected using questionnaires, and the partial least square method was used for data analysis. Based on the results of the analysis, job rotation, work discipline, and employee development all have a significant effect on job satisfaction, and job satisfaction influences employee performance significantly. As a result of the analysis, it is also found that job rotation, work discipline, and employee development contribute to employee performance directly or indirectly through job satisfaction. .
Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok Permana, Erwin; Ahyani , Syafira; Ramadhanti , Diah; Ananda , Diva
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.803

Abstract

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.
Strategi Pemasaran Digital Produk Scarlett Whitening dalam Meningkatkan Penjualan Armiani, Fandrisly; Akmalia, Putri; Mahardika, Rama; Permana, Erwin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 5 No 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.4225

Abstract

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the care product market in August 2021 on Shopee and Tokopedia, with the largest market share of 18.9%. The use of digital technology is the main factor driving the popularity of Scarlett Whitening products. Even though in general the business world today cannot be separated from digitalization, the success of Scarlet Whitening has been spectacular. The research was conducted with a qualitative descriptive approach. The data comes from observations of Scarlett Whitening's live streaming, as well as secondary data support obtained through searches on various popular official sites. The results showed that the strategy used by Scarlett Whitening in marketing and increasing sales was by utilizing social media. The strategy undertaken includes increasing the number of influencers in promoting their products within a certain time according to the agreement with Brand Ambassadors, such as Artists, Celebgrams, and models. Keywords: digital marketing, sales, beauty products, scarlett whitening
HOW TOP MANAGEMENT TEAMDIVERSITY INFLUENCES COMPANY PERFORMANCE?: THE CASE OF INDONESIAN STATE-OWNED ENTERPRISES HOLDING Permana, Erwin; Sri Widyastuti; Achsanul Qosasi
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.267

Abstract

The research conducted at SOEs Holding aims to analyze the effect of TMT diversity on company performance. The research samples are forty Indonesian SOEs that incorporated into four SOEs Holding that surveyed through the questionnaire. The data analysis technique uses Structural Equation Model (SEM) with SmartPLS. The results concluded that TMT diversity had a significant effect on corporate culture, which mediates TMT diversity’s significant effect on company performance. Nevertheless, without corporate culture as the mediating variable, TMT diversity has no significant effect on company performance.
Co-Authors Achsanul Qosasi Ahyani , Syafira Akmalia, Putri Alfinda, Permata Diva Alifia, Nadhifa Ananda , Diva Armiani, Fandrisly Badzlin, Fricilla Eka Putri, Rizqi Septiani Hanum, Cholida Harnovinsah Harnovinsah Inomjon, Qudratov Juliana Juliana Khayyira, Adzra Kirana, Wanda Puspita Mardhiyah, Muna Muhammad Abduh Nasim, Arim Rama Mahardika Ramadhan, Riva Ramadhanti , Diah Rosida, Rida Rukun Santoso SRI WIDYASTUTI Syiva, Asyhari Nadzilla Thalib, Supriadi W. Mahri, A. Jajang Wulandjani, Harimurti Zulfikar, Rakhmat Muhammad