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All Journal Islamadina : Jurnal Pemikiran Islam J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) International Journal of Economics, Business and Accounting Research (IJEBAR) Kontribusia : Research Dissemination for Community Development Jurnal Ekonomi dan Bisnis Kontemporer Journal Competency of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Putri Dwi Cahyani
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Meningkatkan Keputusan Pembelian melalui Hedonic Shopping Motivation, Shopping Lifestyle, Online Customer Review pada Produk Fashion di Shopee (Studi pada Konsumen Marketplace Shopee) Muinah Fadhilah; Putri Dwi Cahyani; Dwi Rahmawati
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.931

Abstract

The purpose of this study was to determine the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Online Customer Reviews on Purchasing Decisions. In this study, the population is consumers who have shopped at Shopee e-commerce, using a sampling technique, namely proposive sampling. The instrument test used in this study is the validity test and reliability test. The data analysis technique used in this research is descriptive analysis, classical assumption test, normality test, multicollinearity test, heteroscedasticity test. The analytical test used is linear regression, the hypothesis test used in this study is the t test and F test. The results of this study indicate that: (1) Hedonic Shopping Motivation has a positive effect on purchasing decisions at Shopee, as evidenced by the tcount is 3,045 with a significance level 0.003 <0.05 ; (2) Shopping Lifestyle has no effect on purchasing decisions at Shopee, as evidenced by tcount 1.075 with a significance level of 0.075 > 0.05; (3) Online Customer Reviews have a positive effect on purchasing decisions at Shopee, as evidenced by the tcount is 6.836 with a significance level of 0.000 <0.05; (4) hedonic shopping motivation, shopping lifestyle, and online customer review simultaneously influence the decision to buy fashion products at Shopee, evidenced by the F value obtained is 80.089, it can be concluded that the value of Fcount > Ftable (2.69) with a significant level of 0, 00 < 0.05.
Pengaruh Experiential Marketing dan Desain Produk terhadap Kepuasan Konsumen dengan Keputusan Pembelian sebagai Variabel Intervening pada Konsumen Smartphone Xiaomi di Yogyakarta Farhan Falah; Henny Welsa; Putri Dwi Cahyani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1435

Abstract

Advances in technology and information are currently experiencing very fast growth, one of which is telecommunication, where almost every individual needs it in their daily activities. Because of necessity, technology continues to be developed so that it can do many things that are usually done by computers. Smartphones are now the most important part of your routine. The rise of smartphone use in modern society's lifestyle has resulted in the number of individuals using smartphones continuing to increase from one year to the next. This has become a trigger for companies to aggressively conduct research and sales to Indonesia, one of which is the Xiaomi smartphone company by creating smartphones that are supported by the latest capabilities and attractive designs. Even though Xiaomi smartphones are in great demand by the Indonesian people, even though they are not yet the market leaders because each individual has different tastes, needs and desires in determining the smartphone they will use to get certain satisfaction. So the purpose of this study was to analyze the influence of experiential marketing and product design on consumer satisfaction with purchase decisions as an intervening variable for Xiaomi consumers. This research is a quantitative study by distributing questionnaires to a random sample of 100 respondents living in Yogyakarta. This study uses the category of non-probability sampling with accidental purposive sampling technique. From this study, it was found that all variables had a positive influence and Experiential Marketing (EM) on Consumer Satisfaction (KK) with Purchase Decision (KP) as an acceptable intervening variable. Product Design (DP) on Consumer Satisfaction (KK) with Purchasing Decision (KP) as the intervening variable is accepted.
Co-Authors Desti Nur Chotimah Dinda Dwi Jayanti Dwi Rahmawati Eko Yulianto Embun Salsabiila Encep Saepudin Farhan Falah Flavianus Yoga Tridandy Chandra Henny Welsa IBN Udayana Ida Bagus Nyoman Udayana Makhrus M Muinah Fadhilah Niken Lifi Pratika Restu Frida Utami Sofia Silvianita Tyas Frega Fatma