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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Surya Masyarakat Community Empowerment
Muttaqien, Muhammad
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Religion Arts Humanities Education Engineering Environmental Science Public Health Social Sciences

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PELATIHAN JURNALISME WARGA SEBAGAI SARANA PENGEMBANGAN BAKAT REMAJA DALAM DUNIA DIGITAL SERTA PROMOSI PARIWISATA DESA SAMIRAN KECAMATAN SELO KABUPATEN BOYOLALI Muttaqien, Muhammad; Wardana, Linda Kusumastuti
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 3, No 2 (2020): Juli
Publisher : Sekolah Tinggi Teknologi Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1289.917 KB) | DOI: 10.28989/kacanegara.v3i2.671

Abstract

Konsep pariwisata berkelanjutan mulai banyak digunakan guna mendukung perkembangan perekonomian di daerah yang memiliki potensi wisata, salah satunya dengan cara menawarkan pemandangan yang indah, yang nantinya juga akan mendatangkan perekonomian untuk masyarakat di sekitar. Desa Samiran berada di Kecamatan Selo, Kabupaten Boyolali, Jawa Tengah merupakan salah satu desa yang memiliki potensi pariwisata yang selain menawarkan keindahan panorama alam juga memiliki potensi lain seperti pertanian, homestay dan kesenian. Namun permasalahannya adalah kurangnya pemanfaatan potensi warga sebagai sumber untuk menciptakan materi promosi yang murah dan mudah. Oleh karena itu, pengabdian ini bertujuan untuk memberi pengetahuan kepada masyarakat khususnya remaja untuk bersama-sama memanfaatkan kekuatan media elektronik sebagai sarana promosi. Kegiatan yang dilakukan adalah pelatihan dan pendampingan pembuatan konten video jurnalisme warga. Pada pengabdian ini akan mengajak masyarakat Desa Samiran untuk belajar menjadi jurnalis warga, yang nantinya akan digunakan sebagai media promosi yang bisa dipublish di media social, baik Instagram, youtube, facebook dan lainnya. Metode yang digunakan melalui tiga tahapan yaitu perencanaan, pelaksanaan dan evaluasi.  
The efforts to increase the attractiveness of Bingkon Kakao MSME products through redesign of chocolate bar packaging Muttaqien, Muhammad; Nafza, Gisellya Noorrahma Shalihatan
Community Empowerment Forthcoming issue
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.4920

Abstract

Natural resources are one of the things that can be utilized and processed to be used as a source of economic income for large industries, SMEs and individuals. Nglegi is one of the hamlets in the Patuk sub-district, Gunung Kidul Regency, DI Yogyakarta which has the potential for cocoa plants to spread in almost every citizen's yard. Cocoa (Theobroma cacao L. Cocoa) is a type of plant that is very popular with its processed fruit, one of which is chocolate. The people of Nglegi who are members of the Ngudi Mulyo farmer group make processed cocoa beans with the Bingkon Kakao brand as a source of income. Bingkon Cocoa itself already has processed types such as cocoa powder, chocolate rengginang and chocolate bars. However, based on observations, the production of chocolate, especially chocolate bars, the appearance of the packaging design was less attractive, thereby reducing the attractiveness of potential buyers. This service goes through three stages, namely preparation, implementation, and evaluation. The result of the service is the creation of a new design for the Bingkon Kakao chocolate bar packaging which is expected to be an attraction for product sales.
Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) Katon Margo Sembada Berbasis Teknologi Informasi dan Komunikasi Sakir, Sakir; Astuti, Laras; Muttaqien, Muhammad; Mutiarin, Dyah
Jurnal Surya Masyarakat Vol 4, No 1 (2021): November 2021
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.1.2021.112-121

Abstract

The BUMDes of Katon Margo Sembada is one of the BUMDes affected during the covid-19 pandemic. This impact can be seen from the decrease in income by 30%. This happens because so far BUMDES Katon Margo Sembada, still uses conventional methods in marketing. There is no website or social media related to the BUMDES business unit of Katon Margo Sembada, making this BUMDES undeveloped and unknown to many people. In addition, BUMDES Katon Margo Sembada also lacks human resources who can manage BUMDES well through the marketplace and digital marketing. Furthermore, this community service aims to aid BUMDES Katon Margo Sembada based on technology, information, and communication so that the managed business units can be known by the wider community. Through the community empowerment approach, this service is expected to change the existence of the community to be more independent, productive, and prosperous. Based on the results of the initial assessment of the problem, the team has aided in website creation, social media, mentoring and training in media, digital marketing, and marketplace. In addition, the team also initiated by establishing strategic collaboration between BUMDES Katon Margo Sembada and the Government Science Laboratory, University of Muhammadiyah Yogyakarta in the implementation of Information and Communication Technology-Based Management and Assistance.
Co-Authors Astuti, Laras Dyah Mutiarin, Dyah Nafza, Gisellya Noorrahma Shalihatan Sakir Sakir, Sakir Wardana, Linda Kusumastuti