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All Journal Jurnal Promosi Pendidikan Ekonomi International Journal of Community Service Learning Jurnal Edueco Kompetensi Educational Studies: Conference Series
Astuti, Ratna Fitri
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Promosi Pendidikan Ekonomi

 1 
PENGARUH KEPERCAYAAN MEREK DAN KEBIASAAN MENGGUNAKAN PRODUK TERHADAP LOYALITAS PELANGGAN DI MCDONALD’S SAMARINDA Nurwahida, Nurwahida; Ellyawati, Noor; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 1 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10332

Abstract

The purpose of the research was to determine the effect of brand trust and habitual behavior on McDonald's Samarinda customer loyalty. This type of research uses descriptive methods with a quantitative approach. The sample used was 100 McDonald's Samarinda customers. The data analysis used is a multiple linear regression analysis. The results of the study show that brand trust and habitual behavior simultaneously have a significant effect on customer loyalty. In the coefficient of determination (R2) test, it is known that the magnitude of the effect of brand trust and habitual behavior is 55.9%, while the remaining 44.1% is influenced by variables outside of brand trust and habitual behavior, such as customer satisfaction. The conclusion of the study is that McDonald's Samarinda customers repurchase products 3–4 times a month and recommend the McDonald's brand to the surrounding environment or other people because they have brand trust and habitual behavior.Keywords: Brand Trust; Customer Loyalty; Habitual Behaviour
PENGARUH PEMBAYARAN NON TUNAI (E-WALLET) TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN PENDIDIKAN ILMU SOSIAL FKIP UNIVERSITAS MULAWARMAN Patrisia, Patrisia; Ellyawati, Noor; Piar, Christie Stephanie; Reza, Reza; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7852

Abstract

The purpose of this research is to find out: 1) the usage of e-wallet for studentsmajoring in PIPS and FKIP at Mulawarman University. 2) Consumptive behaviorof students majoring in PIPS/FKIP at Mulawarman University 3) the effect of ewallet on the consumption behavior of students majoring in PIPS FKIP atMulawarman University. This study uses a quantitative approach. The populationin this study is a Social Science Education student at Mulawarman University, Classof 2018, with a sample of 65 respondents. Researchers gathered information bydistributing questionnaires with Likert scale measurements and conductinginterviews with Mulawarman University's 2018 Social Science Class.The results ofthis study show that an e-wallet produces a regression coefficient of 3.808, meaningthat e-wallets have an effect on consumptive behavior. In conclusion, this studyreveals:1) The most widely used type of e-wallet is ShopeePay. 2)The level ofconsumption among students is still reasonable because students consider thebenefits and uses of the product. 3) The use of e-wallets that influence consumptivebehaviour i.e. discount. 4) Some indicators have no effect on behavior becausestudents still see the benefits of these products. Besides that, not all products makestudents consume directly excessive amounts of them.
Co-Authors Aprilia, Eka Nur Dewi Novitasari Ellyawati, Noor Indah Permatasari Indah Permatasari Mustangin Mustangin Nur Anisa Nurwahida Nurwahida, Nurwahida Patrisia, Patrisia Piar, Christie Stephanie Rahayu, Vitria Puri Reza, Reza Riyadi, Riyo Sandy, Aisyah Trees Sutrisno, Sutrisno