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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Fitria, Lailani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PROSEDUR PENJUALAN RUMAH SECARA KREDIT PADA PT ANA INDO PERKASA Fitria, Lailani; Apriliani, Apriliani; Azmi, Nurul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.445 KB) | DOI: 10.31955/mea.v6i2.2099

Abstract

Prosedur adalah kegiatan yang di lakukan secara berurutan untuk menjalankan suatu transaksi yang baik dan benar. Didalam prosedur ada bebarapa pembagian tugas yaitu siapa yang harus mengerjakan, siapa yang memeriksa dan siapa yang menyetujui. kredit ialah sebuah jenis pinjaman baik itu uang maupun barang yang harus dibayarkan kembali beserta bunganya oleh pinjaman sesuai dengan perjanjian yang disepakati bersama.Adapun tujuan dilakukan penelitian ini adalah untuk menganalisis prosedur penjualan rumah secara kredit, Objek dari penelitian ini adalah PT.Ana Indo Perkasa Dumai, pengambilan data di lakukan dengan cara wawancara langsung kepada bendahara PT.Ana Indo Perkasa. Data yang di dapat di analisis dengan metode kualitatif yaitu menggambarkan keadaan atau fenomena dan hasil yang di dapat berupa data wawancara dilapangan. Hasil penelitian menunjukkan bahwa prosedur untuk penjualan rumah secara kredit pada PT.indo Ana Perkasa sangat jelas dan mudah di pahami setelah menggunakan flowchart.
Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan Khotimah, Khusnul; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia; Fitria, Lailani; Yani, Ahmad; Rafky, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i1.1672

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.
Analysis of Ease of Use, Quality of Service and Promotion on Interest in Buying Using E-Wallet Fitria, Lailani; Khotimah, Khusnul; Yani, Ahmad; Rafki, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2330

Abstract

This study aims to determine how much influence the variables of ease of use, service quality, and promotions have on consumer buying interest in making transactions using e-wallets. The method used is library research and qualitative description by examining various sources related to the research object. The results showed that as many as 876 respondents who used Shopeepay, OVO and Linkaja agreed in terms of ease of use, while 100 other respondents said that even if it is easy, it is not necessarily used. Furthermore, Gopay and Dana, with a total of 190 respondents, stated that there was a significant influence on the service quality variable. Followed by the promotion variable represented by all e-wallet users, with a total of 48 respondents saying that the majority of millennial users have no significant influence on purchase intention, but on the other hand, it has an influence on Gen Z. It can be concluded that the presence of an e-wallet has been widely used by the public in making transactions with various conveniences, quality and promotions provided, but in terms of usage, there are still many who have not explored the e-wallet, so it is hoped that this can be expanded further.
Co-Authors ahmad yani Apriliani, Apriliani khusnul khotimah Lusiana Lusiana Nofriadi Nofriadi Nurul Azmi, Nurul Oktarina, Yolanda Rafki, Rafnelly Rafky, Rafnelly Sari, Silvia Suharno Pawirosumarto