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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management ARRUS Journal of Social Sciences and Humanities Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Oktarina, Yolanda
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FAKTOR YANG MEMPENGARUHI NIAT MENGGUNAKAN APLIKASI BELANJA SELULER DI KALANGAN GENERASI X: PENDEKATAN DENGAN APLIKASI UTAUT Rafki, Rafnelly; Lestari, Rinda; Nofriadi, Nofriadi; Oktarina, Yolanda; Mustika, Nova
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.1425

Abstract

Currently, the development of digital technology has an influence on all human lives, including shopping problems, namely online shopping applications. A lot of research has been done to study it, but there hasn't been much study of the factors that influence the intention to use online apps in generation X. So the purpose of this study is to study the factors that influence the intention to use mobile shopping applications among generation x, using the UTAUT application approach The method used is the UTAUT Model (Unified Theory of Acceptance and Use of Technology), the Integrated Theory of Acceptance and Use of Technology. The UTAUT model is used to be applied to the context of mobile shopping application use among Generation X. This research is a survey research using questionnaires as a data collection instrument. The sample is the Generation X Group who use smartphones and often do online shopping transactions. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). subjective norms, and 4). perception of quality. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). security, and 4). l. It can be concluded that the most significant factors in influencing the intention to use mobile shopping apps among Generation X are in terms of ease of use. This can be the basis for designing more effective marketing and promotion strategies for mobile shopping application service providers, and can help increase user satisfaction and strengthen consumer loyalty.
Palm Oil Exports Increased Due To Rupiah Depreciation, International Price Factors And Government Regulations Rafki, Reni; Rafki , Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi; Yulasmi
ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 6 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2352

Abstract

Palm oil is a very important export commodity for Indonesia, contributing significantly to the country's economy in terms of both production and export. Fluctuations in the rupiah exchange rate against foreign currencies, especially the US dollar, have been widely studied, which turned out to affect the export of various commodities, including palm oil. However, the linkages to international prices and government regulation have not been studied much. This study aims to examine how much influence international prices, rupiah depreciation, and Indonesian government regulations have on increasing palm oil exports to India. Data collection method through surveys and circulating questionnaires, with a sample of 100 respondents. The analysis method used is multiple linear regression analysis using SPSS. The results of the study obtained based on the partial test (t test) obtained a positive and significant influence between international prices on increasing exports. There is a positive and significant influence between rupiah depreciation and increased exports. There is a positive and significant influence of Indonesian government regulations on increasing exports. The contribution of the percentage contribution of the independent variable of international prices, rupiah depreciation, and Indonesian government regulations to the dependent variable of increasing exports is 0.811 or 81.1%. While the remaining 0.189 or 18.9% was influenced by other variables outside this study.
Work Loyalty and Work Discipline Increase Organizational Citizenship Behavior (OCB) at Universitas Perintis Indonesia Oktarina, Yolanda; Rafki, Rafnelly; Nofriadi , Nofriadi; Elfiswandi, Elfiswandi; Weriframayeni , Annisa; Yulasmi, Yulasmi
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 1 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2398

Abstract

Higher education in Indonesia has experienced rapid development in recent decades, with universities that are central to the delivery of higher education playing an important role in producing quality human resources. In the face of this dynamic development, internal factors in academic organizations, such as job satisfaction, job loyalty, and lecturer work discipline, play a key role in maintaining the quality of teaching, research, and community service. Although job satisfaction, job loyalty, and work discipline have been widely studied in the context of organizations, there have not been many studies that examine the relationship between the three with Organizational Citizenship Behavior (OCB) in lecturers in universities in Indonesia. OCB covers voluntary behaviors that are not included in the formal job description, but have a positive contribution to the overall well-being of the organization. This study aims to determine the Effect of Job Satisfaction, Work Loyalty, and Work Discipline on OCB (Organizational Citizenship Behavior) on Lecturers of Universitas Perintis Indonesia. This study used a quantitative approach with survey methods to collect data from respondents. By using multiple linear regression analysis. Through a questionnaire of 108 respondents, the results turned out to be variables of Job Satisfaction, Work Loyalty, and Work Discipline together against OCB (Organizational Citizenship Behavior) of 0.660 or 66%. It can be concluded that there is a positive and significant influence of Job Satisfaction on OCB (Organizational Citizenship Behavior). The findings of this study can provide practical recommendations to improve job satisfaction, job loyalty, and work discipline, as well as motivate OCB among Universitas Perintis Indonesia lecturers.
Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan Khotimah, Khusnul; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia; Fitria, Lailani; Yani, Ahmad; Rafky, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i1.1672

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.
Pengaruh Pengawasan, Komitmen Organisasi, dan Komunikasi Organisasi Terhadap Kinerja Tenaga Kependidikan (Tendik) Pada Universitas Perintis Indonesia Nofriadi, Nofriadi; Aima, M.Hafidz; Rafky, Rafnelly; Oktarina, Yolanda
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 2 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i2.1726

Abstract

The problem raised in this research is "Performance of Education Personnel (P of EP) at Indonesian Pioneer University. The variables in this research are the influence of Supervision, Organizational Commitment and Organizational Communication (as independent variables) and the Performance of Education Personnel (as dependent variables). This research pays attention to the level of Education Personnel Performance, supervision, Organizational Commitment and Organizational Communication. This research aims to reveal the influence of Supervision, Organizational Commitment, and Organizational Communication jointly or partially on the Performance of Education Personnel. The conclusion from the research is that partially and simultaneously the variables Supervision, Organizational Commitment and Organizational Communication are proven to have a positive and significant influence on the Performance of Education Personnel, with a contribution of 50.10% with supervision as the most dominant variable. Suggestions: To focus more on improving the Organizational Commitment variable by paying attention to the indicators.
Pengaruh Kompetensi dan Motivasi Terhadap Kinerja Pegawai pada Institut Agama Islam Negeri Kerinci Yani, Ahmad; M. Havidz Aima; Nofriadi, Nofriadi; Oktarina, Yolanda; Lusiana, Lusiana; Sari, Silvia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 3 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i3.1859

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kompetensi dan Motivasi terhadap Kinerja Pegawai pada Institut Agama Islam Negeri (IAIN) Kerinci. Data yang digunakan dalam penelitian ini adalah data primer dengan sampel yang berjumlah 49 orang. Teknik analisis data yang digunakan adalah dengan menggunakan regresi linier berganda. Hasil Penelitian menunjukkan Kompetensi berpengaruh signifikan terhadap Kinerja Pegawai, ini dibuktikan dengan t hitung > t tabel (2,982 > 2,021), Motivasi berpengaruh signifikan terhadap Kinerja Pegawai, ini dibuktikan dengan t hitung > t tabel ((-2,145) > (-2,021)). Kompetensi dan Motivasi secara simultan berpengaruh signifikan terhadap Kinerja Pegawai, ini dibuktikan dengan F hitung > F tabel (8,733 > 2,81). Besarnya pengaruh Kompetensi dan Motivasi terhadap Kinerja Pegawai pada IAIN Kerinci secara simultan adalah 27,5% dan sisanya sebesar 72,5% dipengaruhi oleh variabel lain yang tidak di teliti dalam penelitian ini.
The Effect of Competence, Organizational Culture and Work Ethic on Work Productivity Nofriadi, Nofriadi; Rafki, Rafnelly; Oktarina, Yolanda
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2329

Abstract

Increased work productivity has significant implications for organizations, including revenue growth, greater profits, improved reputation, and the ability to attract and retain top talent.  Therefore, companies are constantly striving to understand the factors that affect the work productivity of employees. The relationship between competence, organizational culture, work ethic, and work productivity is still an area of ever-evolving research. Therefore, this study aims to investigate and further understand how these variables interact and impact each other in an organizational context. The research method used is a quantitative survey study with the use of questionnaires as a data collection instrument. The research sample consisted of employees in various divisions of the company. The data were analyzed using multiple linear regression analysis. The results showed that competence, organizational culture, and work ethic have a positive and significant influence on work productivity. These findings support the alternative hypotheses proposed in the study. The implication of the results of this study is that organizations can increase work productivity by paying attention to employee competency development, strengthening organizational culture that supports performance, and encouraging a positive work ethic. This research makes an important contribution in understanding the factors that affect work productivity and provides a foundation for recommendations for improvement in the context of human resource management and organizational culture.
Analysis of Ease of Use, Quality of Service and Promotion on Interest in Buying Using E-Wallet Fitria, Lailani; Khotimah, Khusnul; Yani, Ahmad; Rafki, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2330

Abstract

This study aims to determine how much influence the variables of ease of use, service quality, and promotions have on consumer buying interest in making transactions using e-wallets. The method used is library research and qualitative description by examining various sources related to the research object. The results showed that as many as 876 respondents who used Shopeepay, OVO and Linkaja agreed in terms of ease of use, while 100 other respondents said that even if it is easy, it is not necessarily used. Furthermore, Gopay and Dana, with a total of 190 respondents, stated that there was a significant influence on the service quality variable. Followed by the promotion variable represented by all e-wallet users, with a total of 48 respondents saying that the majority of millennial users have no significant influence on purchase intention, but on the other hand, it has an influence on Gen Z. It can be concluded that the presence of an e-wallet has been widely used by the public in making transactions with various conveniences, quality and promotions provided, but in terms of usage, there are still many who have not explored the e-wallet, so it is hoped that this can be expanded further.
Co-Authors ahmad yani Aima, M.Hafidz Elfiswandi, Elfiswandi Fitria, Lailani khusnul khotimah Lestari, Rinda Lusiana Lusiana M. Havidz Aima Nofriadi , Nofriadi Nofriadi Nofriadi Nova Mustika, Nova Rafki , Rafnelly Rafki, Rafnelly Rafki, Reni Rafky, Rafnelly Sari, Silvia Suharno Pawirosumarto Weriframayeni , Annisa Yulasmi Yulasmi, Yulasmi