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Safaruddin
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Journal : HUMANIORASAINS

 1 
PENGARUH STRATEGI PEMASARAN TAHU TERHADAP MINAT BELI KONSUMEN PADA SUPER TAHU 20 DI DESA TERUSAN KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Hema Malini; Safaruddin; M. Arif Gunawan
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 1 (2024)
Publisher : Pojok Publisher

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Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran terhadap minat beli konsumen. Pada penelitian ini menggunakan metode penelitian deskriptif yaitu metode penelitian menggunakan metode penelitian deskriptif yaitu penelitian yang berusaha untuk menuturkan pemecahan masalah yang ada sekarang berdasarkan data. Dari analisis data yang di peroleh hasil ujiregresi linier sedehana didapatkan persamaannya yaitu Y= 1,268 + 0,952X. Berdasarkan nilai R koefisien korelasi yang diperoleh dengan tabel pedoman interprestasi, maka dapat dilihat bahwa R = 0,931 berada pada posisi 0,800 - 1,000 maka dinyatakan hubungannya sangat kuat sedangkan angka r square (koefisien determinasi) sebesar 0,867 atau 86,7%. Nilai ini menunjukkan bahwa kontribusi semua variabel independen yaitu Strategi Pemasaran (X) adalah sebesar 86,7% terhadap variabel dependen yaitu Minat Beli (Y) dan dapat dikatakan cukup kuat.
PENGARUH STRATEGI PEMASARAN TAHU TERHADAP MINAT BELI KONSUMEN PADA SUPER TAHU 20 DI DESA TERUSAN KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Hema Malini; Safaruddin; M. Arif Gunawan
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
Publisher : Pojok Publisher

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This research aims to determine the influence of marketing strategies on consumer buying interest. In this research, descriptive research methods are used, namely research methods using descriptive research methods, namely research that seeks to explain solutions to current problems based on data. From the data analysis obtained by the results of a simple linear regression test, the equation is obtained, namely Y= 1.268 + 0.952X. Based on the R value of the correlation coefficient obtained using the interpretation guideline table, it can be seen that R = 0.931 is in the position 0.800 - 1.000, so it is stated below that it is very strong, while the r square figure (coefficient of determination) is 0.867 or 86.7%. This value shows that the contribution of all independent variables, namely Marketing Strategy (X), is 86.7% of the dependent variable, namely Purchase Interest (Y), and can be said to be quite strong.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMAKAIAN JASA ASURANSI JIWA PADA AJB BUMIPUTERA 1912 KANTOR CABANG BATURAJA Hema Malini; Safaruddin; Devi Novia Utami Putri
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
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In developing and increasing sales of life insurance business, it is important to know the factors that influence the decision to use life insurance. The research method used is quantitative descriptive. The results of multiple linear regression indicate a positive relationship between income, age, continuity funds with the decision to use life insurance services at AJB Bumiputera 1912 Baturaja Branch Office. The correlation coefficient obtained a value of r = 0.476 that the relationship between income, age and continuity funds on the decision to use life insurance services is positive and stated to be very strong. The determination coefficient with a value of 0.227 indicates that the decision to use life insurance services is influenced by income, age and continuity funds by 22.7% while the remaining 77.3% is influenced by other factors not examined in this study. The results of the income hypothesis test obtained a t-count value of -0.163, so there is no significant influence of income on the decision to use life insurance services, while on the continuity fund the t-count value is 2.892, so there is a significant influence of continuity funds on the decision to use life insurance services and simultaneously there is a significant influence between income, age and continuity funds together on the variable decision to use services.
PENGARUH PROMOSI JABATAN TERHADAP SEMANGAT KERJA KARYAWAN TETAP PADA PERUSAHAAN DAERAH AIR MINUM TIRTA OGAN DI BATURAJA Hema Malini; Safaruddin; Selvi Desfarina
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
Publisher : Pojok Publisher

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A person tends to work enthusiastically if they get satisfaction from their work because job satisfaction is the key to supporting the company's goals. The assessment for job promotion specifically for subordinates is only assessed by the leader at the Tirta Ogan Regional Drinking Water Company in Baturaja. The assessment for job promotion for several employees who have worked for a long time (over 4-5 years) carried out by the board of directors is only as one of the requirements (formality) to increase job promotion. This has an impact on the declining work spirit of employees. This research method is a descriptive quantitative method. From the simple linear regression equation, the correlation between the job promotion variable (X) and work spirit (Y) is 0.693 which has a strong correlation. The R Square of 0.481, the contribution of the job promotion variable (X) to work spirit (Y) is 48.1%. While the remaining 51.9% is influenced or varied by other variables not examined in this study. The results of the calculation of the large t-test obtained a job promotion (X) of 7.138 and 2.00404, then > (2.00404) meaning that H0 is rejected and Ha is accepted, meaning that there is a significant influence between job promotion and the work enthusiasm of Permanent Employees at the Tirta Ogan Regional Drinking Water Company in Baturaja.
Co-Authors Adriani Ahmad, Azura Binti Amin, Rahmasinar Andika*, I Putu Juni Ansar Christina, Tri Yahya Devi Novia Utami Putri Firman, Imran Fitri, Nursiah Harris Pinagaran Nasution Haryoto, Y. Hema Malini, Hema Irmayani Lubis, Iksan Adiputra M. Arif Gunawan Mohammad Nur Alif Muliati Nurfadilah Nurul Inayah Omar, Nurul Ihsaniah Binti Purnami, Suri Rahmasinar Amin Ridwang Riwawan, Agus Selvi Desfarina Sriwiyati, Lilik Sutejo, Dwiki Ummu Kalsum Yusoff, Rohani Binti M.M