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All Journal SULUH: Jurnal Abdimas Jurnal Ilmiah Manajemen Kesatuan
Retno, Bayu
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Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Online Marketing Strategy for Fashion Products: A Case Study on Matahari Company Mokodompit, Eliyanti Agus; Meilia, Safina; Siagawati, Meli; Retno, Bayu; Faozi, Muhamad Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2630

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Human Resource Management Strategy the Role of Managers and Career Development Retno, Bayu; Samsuddin, Harun; Nitawati, Elly Yuniar; Soelistya, Djoko; Putrianti, Flora Grace
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2664

Abstract

The process of career development enables employees to identify their career goals within the context of human resource management strategies. Furthermore, the role of the manager is an important aspect to consider. The objective of this study is to ascertain the role of managers at PT XYZ in the career development of its employees. The research method employed was that of qualitative research using a case study model. This approach entails an in-depth and detailed investigation of a specific subject within a defined context, involving a single research subject, document, or event. The findings of this study indicate that PT XYZ's resource management has facilitated the career development of its employees through the implementation of continuous training programs, accompanied by a systematic evaluation process to ensure the efficacy of these programs in aligning with the needs of employee career development. Additionally, the role of the manager in the context of human resource management at PT XYZ has been identified as a crucial factor in this process. Furthermore, the organization has demonstrated its commitment to employee career advancement through the implementation of a promotion structure, which has been duly approved by the board of directors.
Co-Authors Ateniyanti Ateniyanti, Ateniyanti Eka Sudarmaji Faozi, Muhamad Ilham Flora Grace Putrianti Kaniati, Rika Masrio, Herlan Meilia, Safina Mokodompit, Eliyanti Agus Nitawati, Elly Yuniar Rubiul Yatim, Muhammad Samsuddin, Harun Savitri Noor, Laili Siagawati, Meli Sri Ambarwati SRI WIDYASTUTI Susilawati Zerlina, Athia