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All Journal Jurnal Ilmiah Manajemen Kesatuan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Meilia, Safina
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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MEASURING THE USER EXPERIENCE OF THE SATUSEHAT APPLICATION WITH THE HEART METRICS METHOD APPROACH Antonius Alijoyo, Franciskus; Suhaerudin, Suhaerudin; Meilia, Safina
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 4 (2024): March
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i4.1854

Abstract

Satu Sehat application is a transformation of the Peduli Lindungi application as an important innovation step in an effort to utilise information technology to improve the quality of health services. This study aims to measure user satisfaction or user experience of the SatuSehat application using the HEARTMetric method so as to analyse the application from the point of view of user experience satisfaction which includes Happines, Engagment, Adoption, Retention and Task Success. Data collection was carried out by simple random sampling with respondents used in this research sampling test were 140 respondents. After the data is collected, the validity and reliability of the statement items are tested and analysed using Importance Performance Analysis. Based on the results of the analysis, the main priority that needs to be done is to increase and improve the quality of the Happiness variable. OneHealth application developers need to develop features that make it easier for users, innovate features and socialise the use of application features.
Online Marketing Strategy for Fashion Products: A Case Study on Matahari Company Mokodompit, Eliyanti Agus; Meilia, Safina; Siagawati, Meli; Retno, Bayu; Faozi, Muhamad Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2630

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Co-Authors Antonius Alijoyo, Franciskus Faozi, Muhamad Ilham Mokodompit, Eliyanti Agus Retno, Bayu Siagawati, Meli Suhaerudin, Suhaerudin