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All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Economics (IJEC)
Faozi, Muhamad Ilham
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Operations Management: Roles and Duties of Suppliers and Shippers in Supply Chain Management Liow, Festus Evly R.I.; Indrawati, Raden Ajeng; Latuconsina, Zainuddin; Hasnawati; Faozi, Muhamad Ilham
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.887

Abstract

In order to enhance competitiveness, companies must prioritize product customization, high quality, cost reduction, and distribution speed. To achieve these goals, it is essential to focus on supply chain management. Supply chain management is defined as the integrated process of obtaining materials and services, transforming them into intermediate and final products, and delivering them to customers. This involves activities such as purchasing and outsourcing, in addition to other functions that are crucial for the relationship between suppliers and distributors. The primary objectives of supply chain management (SCM) are the timely delivery of products to consumers, cost reduction, and the improvement of outcomes across the entire supply chain (as opposed to a single company). Additionally, SCM facilitates the reduction of time, the centralization of planning and distribution activities, and the optimization of resources. Given the current circumstances, the application of SCM is particularly advantageous, as it enables the management of the flow of goods or products in a supply chain.
Online Marketing Strategy for Fashion Products: A Case Study on Matahari Company Mokodompit, Eliyanti Agus; Meilia, Safina; Siagawati, Meli; Retno, Bayu; Faozi, Muhamad Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2630

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Co-Authors Hasnawati Indrawati, Raden Ajeng Latuconsina, Zainuddin Liow, Festus Evly R.I. Meilia, Safina Mokodompit, Eliyanti Agus Retno, Bayu Siagawati, Meli