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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Business, Management, Accounting And Social Sciences Wistara: Jurnal Pendidikan Bahasa dan Sastra
Hayati, Cucu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Management and Digital Business

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Mapping out model bisnis sharing economy pada unicorn asal Indonesia Hanifah, Hanifah; Hayati, Cucu; Sadiqin, Amin
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.932

Abstract

This research dissects the business models built by 3 (three) companies ranked in the TOP 20 unicorns from Indonesia based on research conducted by CB Insight, namely Gojek, Tokopedia, and Traveloka. Researchers employed exploratory methods, comparative analysis techniques and utilized the Business Model Canvas and Stakeholder Relationship Model as instruments in data collection. Data were obtained from secondary sources, including online interviews and literature reviews. This research reveals that companies offering digital goods and services implement the concept of sharing assets to achieve zero marginal cost. The research findings also uncover that an increasing number of Gojek passengers, Traveloka guests, and Tokopedia customers lead to an increase in the number of business groups (positive network effect). Moreover, an increase in Gojek drivers, Traveloka hosts, and Tokopedia sellers results in higher competition within those groups (negative network effect).
Co-Authors Amin Sadiqin Amirazanthi, Reynata Hanifah hanifah hanifah Kurniawan, Ananda Dwi Mahanani, Nur Asna Maulana, Afif Maulana, Vicky Pratama, Aditya Yoga Sadam, Syafrilas Setiawan, Dimas Dwi Setyawan, Mochamad Ardi Sri Lestari Taufik, Zahroh Firdaus Zain, Zainal Abidin