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Upaya Meningkatkan Kinerja Manajerial Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.45

Continuous improvement paradigm looks that organizational ability to process improvement which use for producing products or services for customers become determinant of organizational per¬formance, es¬pecially when entering in business competition area. To fulfill research purpose, primary data applied in this research.These data analyzed by SEM approach through AMOS application pro¬gram. Population in this re¬search is 51 manufacture com¬pany as client one of public accountant in Sura¬baya. As respondents are manag¬ers of 51 manufacture com¬pany above, in list noted about 145 persons. Respon¬dent are met when doing job in office respectively during research periode. Result of this research indi¬cates that : a) there is significant nega¬tive impact of TQM on managerial performance, but not sig¬nificant, b) there is positive impact of performance measure¬ment system on managerial performance, but not sig-nificant, and c) there is significant impact of re¬ward system on managerial performance. Dis¬cussion, im¬plication and limitation of this research will be ex-plained under consideration following.Keywords: Total Quality Management, Reward System, Performance Measurement System, Mana¬gerial Performance

Anteseden dan Dampak Dari kebijakan Dividen Beberapa Perusahaan Manufaktur Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 1 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i1.61

In general, purpose of the companies not only achieve to maximizes profit, but more emphasized at maximization of company value. One of the financial policy that can influence maximization of the company value is dividen policy. At the manufacturing companies which go public in BEJ indicate fluctuation of dividen policy, at least during the year 1998-2003. This policy estimated affects negativity at company value. Meanwhile, change of dividen policy depend on financial condition of the companies (liquidity & profitability). This research aim to analyze liquidity and profitability influence to dividen policy, also impact of dividen policy to company value. Secondary data applied in this research. These data analyzed by SEM approach through AMOS program. Population of this research are the manufacturing companies which listing in Jakarta Stock Exchange, where these companies still be active in market regularly trade and still paying dividen to the shareholders. From these identifications there are 26 manufacturing companies, and entirely applied as sample.Result of research indicates that : a) there is positive influence of liquidity factor to dividend policy factor, b) profitability factor influential positivity to dividend policy factor, c) but dividend policy factor influential negativity to company value factor. Detail about result of research will be studied at explanation of hereinafter.Keywords: Liquidity, Profitability, Dividen Policy, Company Value

Membangun Customer Loyalty Nasabah Bank Melalui Customer Satisfaction Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 2 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i2.55

In the relation between bank and its customer, the bank should to capable to fulfill need and satisfy through services and create the value to the customer. So in the compete situation, to give customer satisfaction is main duty of bank in order that the customer loyal permanently. The customer satisfaction is primary cause for building customer loyalty. More and more loyal customer to the bank, that’s indicate the service superiority of its bank. Base description above this research purpose to analyze the impact of service quality and perceived-customer value on customer satisfaction in the effort building customer loyalty in banking. To fulfill research purpose, primary data applied in this research. These data analyzed by SEM approach through AMOS application program. Population in this research is the bank customer one of bank in Surabaya which still be active transacted deposit with its bank. The number of populations are noted about 11.923 customer. From these identifications there are 200 customer as sample selected at simple random. Respondent are met when doing transaction with its bank during research period.Result of this research indicates that : a) there is negative impact of service quality on customer satisfaction, but not significant, b) there is positive impact customer-perceived value on customer satisfaction, and c) there is positive impact customer satisfaction on customer loyalty. Detail discussion, implication and limitation of this research will be explained under consideration following.Keywords: Service Quality, Customer-Perceived Value, Customer Satisfaction, Customer Loyalty

Pentingnya Brand Loyalty Terhadap Minat Beli Ulang Hadi, Prasetyo; Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.24

Brand loyalty provides strategic value to the company if managed properly. For example, the reduction of marketing costs, increase sales and market share, create brand awareness, growing interest in new customers. Including providing opportunities for the company time to anticipate a possible threat from rivals. Thus, marketing is a battle of consumer perception and brand loyalty, not just a battle of products.The purpose of this study was to investigate the effect of positioning strategy towards brand loyalty. Effect of positioning strategy towards brand loyalty, and brand image. Effect of brand image to brand loyalty. Effect of brand loyalty on repurchase intention. This study uses primary data by accidental sampling technique. Total sample of 130 respondents using a Likert scale. Technical analysis using SEM.The results showed that the positioning strategy is not to create a brand image. Positioning strategy can create brand loyalty. Brand image can not create brand loyalty. Brand loyalty can affect the repurchase intention.Keywords: Brand Loyalty, Positioning Strategy, Brand Image, Repurchase Intention

Meningkatkan Kompensasi, Kepuasan Kerja Dan Motivasi Untuk Mengurangi Labor Turnover Intention Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 9, No 1 (2009): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v9i1.40

One of important aspect in organization is maintain existence of employee and push down turnover intention.Turnover intention is the result of the exit of some employees and entrance of others to the work organization. Turnover intention refers to the movement into and out of an organization by the work force. Turnover intention maybe define as any permanent departure beyond the organizational boundaries. Negative effect existence of turnover intention is the increasing of expense of recruitment. Other effect which more important is communications that's more and more ugly and organizational performance trouble. Base on reasoning of turnover intention problem this research purposed to analyses of relation between compensation, job satisfaction, motivation, and labor turnover intention.Base on research purpose, primary data be applied in this research. Research population are employee of several company in Surabaya which consist of 450 employee. From 450 employees, as much 150 employee be created as sample, by using random sampling technique. This amount have been compatible with general agreement which can be analyzed by using SEM.Result of the research indicates that there are significant influence from : compensation to job satisfaction, compensation to negative motivation, motivation to negative labor turnover intention, job satisfaction to motivation. There are two relationship which not significant, those are from : compensation to labor turnover intention, and job satisfaction to labor turnover intention. This result can be concluded that labor turnover intention can be reduced through : increasing compensation so job satisfaction will go up, then motivation also go up, and finaly labor turnover intention go down.Keywords: Compensation, Job Satisfaction, Motivation, Labor Turnover Intention

Membangun Brand Loyalty Melalui Brand Trust dan Customer Satisfaction Susilowati, Luky; Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.29

Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition. Thus will be able to create high customer loyalty towards the products offered. The firm make a brand for their product, Consumer will be able to prefer the brands, it’s depend on atribut of the product and then take satisfaction. The aim of this research to analyze Brand Trust and Customer Satisfaction influence to Brand loyalty.Variable in this research are Brand Trust, Merk Loyalty and Customer Satisfaction. Variable measured by Interval Scale and primary data used in this research. Purposive sampling have been taken to identify the sample, there was customer who had bought twice and 18 years old. Data analyzed by Structural Equation Modeling (SEM).The result of this research show that, Brand Trust have positif influence to Customer Satisfaction, and Customer Satisfaction have positif influence to Brand Loyalty.Keywords : Brand Trust , Brand Loyalty, Customer Satisfaction

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