Article Per Year (5 Year)
p-Index From 2019 - 2024
1.347
P-Index
This Author published in this journals
All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya EQIEN - JURNAL EKONOMI DAN BISNIS Ekonis : Jurnal Ekonomi dan Bisnis INTELEKTIVA
MUHAMMAD DINAR
Unknown Affiliation
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Ekonis : Jurnal Ekonomi dan Bisnis

 1 
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PRODUK BUAH NAGA DI DESA TOTTONG KECAMATAN DONRI-DONRI KABUPATEN SOPPENG Sri Puspita Sari; Mustari Mustari; Tuti Supatminingsih; Muh. Ihsan Said; Muhammad Dinar
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5011

Abstract

Abstract: The aim of this research is to determine the effect of product quality and promotion on consumer satisfaction through purchasing decisions as an intervening variable for dragon fruit products in Tottong Village, Donri-Donri District, Soppeng Regency. The method used is a quantitative approach. The population in this study was consumers of dragon fruit products in Tottong Village whose population was unknown, and in determining the sample using the Cochran formula a sample size of 97 people was obtained, which was taken using a non-probability sampling method with accidental sampling technique. The data collection technique used in this research used a list of questions/questionnaire. Data analysis techniques in this research use Path Analysis, Classic Assumption Test, Hypothesis Test (t Test and f Test), Correlation Analysis and Coefficient of Determination. Data processing in this research used IBM SPSS software program version 26. This research resulted in findings that: (1) product quality significantly influences consumer satisfaction with Dragon Fruit products in Tottong Village, (2) promotion significantly influences consumer satisfaction with Buah Naga products Dragon in Tottong Village, (3) product quality significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (4) promotions significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (5) consumer satisfaction does not significantly influence purchasing decisions on Dragon Fruit products in Tottong Village, (6) purchasing decisions as an intervening variable cannot mediate between product quality and consumer satisfaction on Dragon Fruit products in Tottong Village, (7) purchasing decisions as an intervening variable cannot mediate between promotion and satisfaction consumers of Dragon Fruit products in Tottong Village.Keywords: Product Quality, Promotion, Consumer Satisfaction, Purchasing Decisions
Co-Authors AGUS AULYA RAHMA T INANNA Kurnia Marhawati, Marhawati Muh. Ihsan Said Muh. Ihsan Said Ahmad Muh. Irshan Sachrir Muhammad Hasan MUSTARI Mustari Mustari NONENG Nur Inawati Nurdiana Nurdiana NURFAUSIAH Rahmatullah SALAMUN PASDA Sri Puspita Sari Thamrin Tahir Tuti Supatminingsih