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Journal : Journal of Trends Economics and Accounting Research

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Analisis Pemasaran Interaktive Dalam Menarik Minat Konsumen Berbelanja Online Dan Kepuasan Berbelanja Nurdiana; Pristiyono; Mulkan Ritonga
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.599

Abstract

This study aims to find out: (1) the effect of interactive marketing on online shopping satisfaction in Panai Hilir sub-district, (2) the effect of interactive marketing on consumer interest in online shopping in Panai Hilir sub-district, and (3) the effect of interactive marketing on shopping satisfaction in Panai Hilir sub-district mediated by consumer interest. This research is qualitative research. The sampling technique used in this study was purposive sampling. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis techniques used to answer this research hypothesis are path analysis and sobel tests. The results of the study at the 5% significance level showed that: (1) there is an influence of interactive marketing strategies on shopping satisfaction. (2) there is an influence of shopping interest on shopping satisfaction
Co-Authors Ali Al Ihsan, Muhammad Ayu Anora Budianto Bangun Budianto Bangun Budianto Bangun Dandi Febrian Dandi Febrian Dandi Febrianto Elida Florentina Sinaga Simanjorang Elvianti Syaputri Eva Fitria Furi Windari Hari Mansah Harimansyah Harimansyah Harimansyah Harimansyah Harimansyah Junita Lubis Khairil Anshari Marlina Siregar Muhammad Alam Warda Ritonga Muhammad Ali Al Ihsan Nurdiana Prawibowo Simbolon Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Putri Ayu Nurzannah Rahma Muti'ah Rahma Muti'ah Rahma Muti'ah Rahma Muti'ah Rahma Muti'ah Rahma Muti’ah Rahma Muti’ah Ridho Kurniawan Suri Nurmawan Sipahutar Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Tiurlina Hasmawati Sihite Yudi Prayoga Zulkarnain Nasution