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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Sains Manajemen:Jurnal Manajemen UNSERA Kumawula: Jurnal Pengabdian Kepada Masyarakat Community Engagement and Emergence Journal (CEEJ) Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement
Shavab, Firli Agusetiawan
Universitas Sultan Ageng Tirtayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Journal : Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)

 1 
Strategi Pemasaran Keripik Tempe Pada Situasi Pandemi Covid-19 (Studi Kasus Home Industry Nikmat Sari Kecamatan Kramatwatu Kabupaten Serang Provinsi Banten) Vera Maria; Firli Agusetiawan Shavab
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9096

Abstract

Since the beginning of 2020, the world is being hit by the Coronavirus (Covid 19) pandemic. The Government of Indonesia created and endorsed a policy to break the chain of spread of Covid 19 by imposing a large-scale social restriction (PSBB) policy. The PSBB policy further restricts the movement and activities of the community that slows economic activity. In fact, before the Covid 19 pandemic, tempeh chips products produced by The Delicious Sari home industry in the process of growing. This condition will certainly make the development of the home industry Nikmat Sari located in The District Kramatwatu Serang Banten Province becomes hampered even has a tendency to soon experience a gradual bankruptcy phase. This should begin to be observed and handled more seriously by the home industry Nikmat Sari if it wants to be able to survive and compete in the business world today by redesigning its marketing strategy. Therefore, the home industry of Nikmat Sari should start as soon as possible to vaccinate internal factors and external factors that they have in order to design an effective marketing strategy in attracting consumers' buying interest in tempeh chips products Nikmat Sari. One analysis that can be used to design marketing strategies using SWOT analysis
Analisis Perencanaan Laba Di PT. Kimia Farma Trading Dan Distribution Cabang Serang Eka Sundari Romadhona; Gerry Ganika; Fiesty Utami; Firli Agusetiawan Shavab; Titis Nistia Sari
Tirtayasa Ekonomika Vol 17, No 2 (2022)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v17i2.17078

Abstract

Break even point analysis is a tool or method used by management to recognize a certain level of sales so that there is no natural profit or loss. Break even point analysis is also used to recognize the level of sales volume before the company faces a loss so that it can be used by managers to determine sales planning and profit planning. The purpose of this study is to describe the application of profit planning analysis, explain the picture of sales planning, describe the minimum sales that must be maintained and the profit planning that will be targeted in the future. Based on the results of research by PT. Kimia Farma Trading and Distribution Serang Branch in 2021 the break even point level obtained was IDR 286,264,096. The planned sales plan in 2021 is IDR 1,413,309,728, in 2022 it is IDR 657,359,478 with a profit planning of IDR 447,154,873.
Co-Authors Adih Supriadi Agus David Ramdansyah Budi Subakti Deti Susilawati Deti Susilawati Edy Arisondha Eka Sundari Romadhona Evi Dora Sembiring Fiesty Utami Fuadi Fuadi Fuadi Fuadi Fuadi Ganika, Gerry Iin Ratnasari Lina Affifatusholihah Lina Affifatusholihah Lukmanul Hakim Aziz Meri Mustika Rohman B Saputra, Galih Ginanjar Sari, Titis Nistia Titis Nistia Sari Vera Maria Yolanda Puspitasari