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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Journal of Economic, Bussines and Accounting (COSTING) Academia Open Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR)

Rita Ambarwati Sukmono

Universitas Muhammadiyah Sidoarjo

Author-ID : 1807791

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Published : 21 Documents Claim Missing Document

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Articles

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Analyzing Content Promotion Strategies on a Marketplace: A Social Network Study Hafif Wisnu Wahyudi; Rita Ambarwati Sukmono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to examine the user response to content promotion strategies on Bukalapak Marketplace, focusing on interactions related to discounts, free shipping, and cashback. Qualitative research methods were employed, using data collected from Twitter through data pulling and processed using Wordij and Gephi for data filtering. Social Network Analysis (SNA) with Crawl Data was applied to determine the map of interactions on the platform. The results revealed that user response varied across different promotional strategies and time periods. Specifically, the most frequent user response was observed for content promoting "free shipping" during 2020-2021, while "cashback" promotions were less often responded to. These findings have implications for marketers and platform managers in optimizing content promotion strategies to effectively engage users and enhance marketing outcomes. Highlights: User engagement: Analyzing the response of users to content promotion strategies on a marketplace platform using Social Network Analysis. Effective marketing tactics: Investigating the impact of different promotional approaches such as discounts, free shipping, and cashback on user engagement. Optimization for engagement: Identifying the most and least successful content promotion strategies based on user response and implications for enhancing marketing outcomes. Keywords: Content promotion, Marketplace platform, User response, Social Network Analysis, Marketing strategies

Social Network Analysis: User Responses to Lazada Marketplace Promotions Meynur Rohmah Ubaidillah; Rita Ambarwati Sukmono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study employs qualitative research methods to measure and map user interactions with marketing promotional content on Lazada Marketplace, focusing on images related to vouchers, cashback offers, and flash sales. Data was collected from Twitter and analyzed using Wordij and Gephi to filter and process the data. Social Network Analysis (SNA) with Crawling Data was applied to determine user responses. The findings reveal the patterns of user interactions within the Lazada Marketplace, specifically in relation to vouchers, cashbacks, and flash sales. Furthermore, the study identifies the user response trends between 2018-2019 and 2020-2021, highlighting the marketing promotional content that received the most and least responses. Notably, the results indicate a significant user response to "cashback" marketing promotional content in 2020-2021, while user engagement with such content in 2018-2019 was relatively low. This study contributes to a better understanding of user behavior in response to marketing strategies and provides implications for optimizing promotional content on e-commerce platforms. Highlights: User engagement patterns: This study examines the interactions of Lazada Marketplace users with marketing promotional content, shedding light on the dynamics of user responses and engagement. Cashback effectiveness: The research identifies the effectiveness of "cashback" marketing promotional content, revealing the extent to which users respond to such offers during different time periods. Implications for optimization: The findings have practical implications for e-commerce platforms, providing insights into optimizing promotional strategies and content to enhance user engagement and maximize marketing effectiveness. Keywords: User Responses, Marketing Promotional Content, Lazada Marketplace, Social Network Analysis, E-commerce Platforms

Analysis of Increasing Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java Debi Rahmadhani; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 19 (2022): July
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze, inform and explain about the increase in Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java. The method used in this research is a quantitative approach. Sampling in this study was conducted through a questionnaire with non-probability sampling technique with purposive sampling method and the number of samples in this study were 200 respondents. The data analysis technique used in this research is the measurement of the inner model and outer model using the SmartPLS 3.0 program. The results showed that Brand Experience had a positive and significant effect on Customer Satisfaction, and Customer Satisfaction had a positive and significant effect on Repurchase Intention.

Strengthening the Umama Brand Promotion Strategy on the Decision to Purchase Instant Hijab Products among Students in the Sidoarjo Region Arum Millenia; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to find out how to strengthen the promotion strategy of the Umama instant hijab brand on purchasing decisions among students in the Sidoarjo area. This study examines respondents, namely students in the Sidoarjo area who have known and used Umama's instant hijab products in their daily lives. The method used is quantitative research with a sample of 100 students. Data collection at the interval level was carried out by distributing questionnaires. The data analysis used is the outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that strengthening the promotion strategy has a positive and significant effect on purchasing decisions.

Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery Indah Lestari; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.

Analysis of Cashback Marketing Content to Increase Business Competitiveness Through the Electronic Trading Company Marketplace Dicky Septian Nasrudiansyah; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The nature of writing this research has the first purpose to map the interactions and structures that occur among tokopedia consumers on social media twitter, the second to find out strategy recommendations digital marketing on tokopedia marketplace processed using methods social network analysis. Today's global civilization, manufacturing activities are beginning to witness tremendous changes in various countries. With the emergence of information technology and its increasingly advanced convenience, we all have the ability to think creatively in the face of more and more competition, the most important thing in the era of Covid-19 is the decline of the world economy. Business actors are expected to continue to think and be creative in order to improve, advance and maintain their business in order to obtain maximum profits and be known to the wider community. This research is qualitative descriptive research using data Secondary derived from Twitter. Methods used in this study Using the Social Network Analysis (SNA) method by using big data. In data retrieval assisted by a variety of tools. The support that will be used in this research is Google Colab, Jupyter Colab, Dictionary, Wordij and Gephi.

Implementation of Educational Marketing Strategy in Attracting Interest of New Students at Darul Hijrah Putri Hidayatullah Islamic Boarding School Sidoarjo Bayu Prasetio; Nur Fazria Masfufah; Choirunisa Karina; Rita Ambarwati Sukmono
Formosa Journal of Sustainable Research Vol. 2 No. 9 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i9.2581

This research aims to explain and determine the obstacles faced in marketing strategies, and provide recommendations for marketing strategies that must be carried out for future improvements that must be carried out by the Darul Hijrah Putri Hidayatullah Sidoarjo Islamic boarding school. The approach used in this research is a qualitative descriptive approach. The subjects used as respondents for this research were informants such as the head of the Islamic boarding school, the public relations team, and teachers. This research was conducted at the Darul Hijrah Putri Hidayatullah Sidoarjo Islamic boarding school, which is precisely located in Perum. Kahuripan Nirwana, Block BA IX No. 15-16, Sidoarjo. The data collection techniques used in this research are observation, interviews, documentation. The results of this research are that the marketing strategy at this cottage is promotion. The recommendation for this Islamic boarding school is to determine the name of the Islamic boarding school and there is no need to change the name if it is not too urgent. Establish strong policies. Carry out good marketing management, which is planned, systematic and measurable. Preparing a special team to carry out marketing strategies so that this team will be able to implement it more optimally

Enhancing Tofu Product Development: Integrating KANO and QFD Models for Consumer-Driven Satisfaction Anastasya Putri Hidayat; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 25 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.969

This study seeks to optimize product development within the tofu industry by synthesizing the KANO and Quality Function Deployment (QFD) models, leveraging consumer preferences as the cornerstone for classification and gauging their profound influence on overall customer satisfaction. Employing a quantitative approach with a descriptive framework, this research employs the KANO model and Quality Function Deployment (QFD) as analytical methodologies. The outcomes unveil a structured approach that effectively aligns product attributes with consumer expectations, thereby enhancing customer satisfaction in the tofu market. This study's implications underscore its potential to revolutionize the tofu industry's product development strategies, emphasizing a consumer-centric approach for global applicability. Highlights: Integration of KANO and QFD: Efficient fusion of KANO and QFD models for enhanced product development. Consumer-Centric Approach: Prioritizing consumer preferences to boost customer satisfaction. Industry Transformation: Potential to revolutionize tofu product development strategies globally. Keywords: Tofu, Product Development, KANO Model, QFD, Consumer Preferences

Factors Influencing Consumer Purchase Decisions: A Study on Pawon Klotok Ning Ninik Products in Surabaya Anneke Chitra Ghianti; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 18 No 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.975

This quantitative study investigates the impact of packaging, product quality, price, and brand on consumer purchasing decisions for Pawon Klotok Ning Ninik products in Surabaya. Employing non-probability accidental sampling, data from 97 consumers who purchased these products were analyzed using IBM SPSS Statistics version 22. The findings confirm that packaging, product quality, price, and brand individually influence purchasing decisions, and collectively, they significantly impact consumer choices. This research sheds light on the dynamics of consumer behavior in the context of food products and provides valuable insights for marketers and businesses seeking to enhance their market strategies. Highlights: The study explores factors influencing consumer purchase decisions. Pawon Klotok Ning Ninik products in Surabaya serve as the research context. Packaging, product quality, and brand significance in consumer choices are highlighted. Keywords: Consumer Purchase Decisions, Pawon Klotok Ning Ninik, Packaging, Product Quality, Brand Influence

Perkembangan Lifestyle Dan Sosial Media Marketing Terhadap Keputusan Pembelian Brand Erigo Dwi Mega Aprilia; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8250

This research was conducted to determine the influence of lifestyle, brand awareness, and social media marketing on Le Minerale purchasing decisions. The main problem in this research is that the Top Brand Index value of the Erigo brand is ranked third, with many competitors. This research uses a quantitative method, descriptive research type and uses a random sampling method with a sample size of 96 respondents. This research uses data collection techniques using questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. Based on the results of research and discussions that have been carried out and described, it can be concluded that lifestyle, brand awareness and social media marketing influence the decision to purchase Erigo Lbrnd. Keywords: Lifestyle, Awaneres Brand, Social Media Marketing, Purchasing Decisions, Erigo Brand

Co-Authors Alifatul Fatchiyah Anastasya Putri Hidayat Anneke Chitra Ghianti Arum Millenia Bayu Prasetio Brilian Nugroho Choirunisa Karina Debi Rahmadhani Devan Kertajasa Dewi Riski Melania Dicky Septian Nasrudiansyah Dwi Mega Aprilia Eko Sudibyo Febriliyan Samopa Febriyanti, Kadek Dwi Giandi, Oxsy Hafif Wisnu Wahyudi Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indah Lestari Meynur Rohmah Ubaidillah Miranda Nindi Grazia Mohammad Isa Irawan Muhammad Ridho Bintang Janaputra Nur Ainun Jariyah Nur Fazria Masfufah Sri Susilawati Wati

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