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Journal : Indonesian Journal of Law and Economics Review

The Influence of Motivation, Work Discipline and Leadership on Employee Performance Eko Sudibyo; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1592.436 KB) | DOI: 10.21070/ijler.v16i0.797

Abstract

This study aims to analyze and prove the effect of motivation, work discipline and leadership on the performance of employees of PT. Djabes Tunas Utama Mojokerto. The study was conducted with a quantitative approach, with sampling using probability sampling technique totaling 142 employees. The analysis technique used is multiple linear regression. Based on the results of research data analysis, the results obtained either partially or simultaneously motivation, work discipline and leadership proved to have a significant contribution to the performance of employees of PT. Djabes Tunas Utama Mojokerto. Other results show that motivation, work discipline and leadership have a contribution of 82.5% to employee performance.
The Effect of Brand Image and Product Quality on Fast Food Consumer Loyalty in East Java Province Dewi Riski Melania; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.028 KB) | DOI: 10.21070/ijler.v17i0.832

Abstract

This study aims to determine the effect of brand image and product quality on consumer loyalty at McDonald's in East Java. This study uses a quantitative approach with a questionnaire survey method. The method of determining the sample is simple random sampling. The sample used is 100 respondents who have bought McDonald's products in East Java. The data analysis used is outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that there is an influence of brand image on consumer loyalty McDonald's in East Java, With the results of a good brand reputation indicator which dominantly reflects the brand image variable and the less dominant loyalty indicator reflects the brand image variable. There is an effect of product quality on consumer loyalty McDonald's in East Java, with the result that the dominant flavor variant indicator reflects the product quality variable and the less dominant product shelf life indicator reflects the product quality variable.
The Influence of Consumer Focus, Operational Focus on Business Results of Cafe and Warkop Angkringan Owners in East Java Brilian Nugroho; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.055 KB) | DOI: 10.21070/ijler.v17i0.833

Abstract

The purpose of this study was to determine the effect of consumer focus, operations focus on business results on cafe owners and Angkringan Warkop owners in East Java. This research is a descriptive study using quantitative methods. Probability sampling technique to determine the population, and using accidential sampling for sampling. for the number of samples in this study took as many as 150 respondents to be the research sample. Then the validity test and reliability test will be carried out by using the Smart PLS method as a data processing application to conclude the proposed hypothesis and to answer the problem formulation. The results of this study, show results that can prove that Consumer Focus, Operations Focus has an effect on Business Results owners of Cafes and Warkop Angkringan in East Java.
Factors Influencing Consumer Purchase Decisions: A Study on Pawon Klotok Ning Ninik Products in Surabaya Anneke Chitra Ghianti; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 18 No 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.975

Abstract

This quantitative study investigates the impact of packaging, product quality, price, and brand on consumer purchasing decisions for Pawon Klotok Ning Ninik products in Surabaya. Employing non-probability accidental sampling, data from 97 consumers who purchased these products were analyzed using IBM SPSS Statistics version 22. The findings confirm that packaging, product quality, price, and brand individually influence purchasing decisions, and collectively, they significantly impact consumer choices. This research sheds light on the dynamics of consumer behavior in the context of food products and provides valuable insights for marketers and businesses seeking to enhance their market strategies. Highlights: The study explores factors influencing consumer purchase decisions. Pawon Klotok Ning Ninik products in Surabaya serve as the research context. Packaging, product quality, and brand significance in consumer choices are highlighted. Keywords: Consumer Purchase Decisions, Pawon Klotok Ning Ninik, Packaging, Product Quality, Brand Influence