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All Journal Jurnal Al-Ijtimaiyyah Unes Law Review Inteligensi : Jurnal Ilmu Pendidikan Indonesian Journal of Intellectual Publication (IJI Publication) Global Abdimas: Jurnal Pengabdian Masyarakat
Wulandari S, Lestari
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Journal : Jurnal Al-Ijtimaiyyah

 1 
PEMBERDAYAAN LOCAL WISDOM USAHA KERAJINAN NOKEN PAPUA BERBASIS DIGITAL DI KELURAHAN ARDIPURA JAYAPURA SELATAN Sawir, Muhammad; Laili, Izzatul; Qomarrullah, Rif'iy; Wulandari S, Lestari
JURNAL AL-IJTIMAIYYAH Vol 7, No 1 (2021)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v7i1.9328

Abstract

Abstract: This empowerment activity is aimed at the people of South Ardipura Jayapura. The purpose of this activity is to take advantage of opportunities by diversifying superior products with social media-based marketing media. The approach used is descriptive qualitative phenomenology which is integrated with quantitative data. The stages of implementing activities are carried out starting from socialization, implementation of activities and evaluation and mentoring. The results of this activity are from 15 craftsmen. The data instrument used observation techniques, and structured interviews. Then, to complete the data needed, both in the grand tour question, focused and selection stage, carry out data collection, analysis and make conclusions. Data analysis uses data reduction, data presentation, and drawing conclusions. The results and discussion of the activities carried out were that there was a high level of participation from the participants of the activity, and it was seen from the presence of enthusiastic residents to participate and support from government officials by participating in the activity. Based on these activities in the future, the government and the community can provide improvements to micro-enterprise empowerment programs, especially aspects of handling human resources, management, administration and production, and transfer of appropriate technology.Keywords: Local Wisdom; Noken Papua; Empowerment.Abstrak: Kegiatan pemberdayaan yang dilaksanakan ini ditujukan kepada masyarakat Ardipura Jayapura Selatan. Adapun tujuan kegiatan ini adalah memanfaatkan peluang dengan membuat diversifikasi produk unggulan dengan media pemasaran berbasis media sosial. Pendekatan yang dilakukan menggunakan deskriptif kualitatif fenomonologis yang terpadu dengan data kuantitatif. Tahapan pelaksanaan kegiatan dilakukan mulai dari sosialisasi, pelaksanaan kegiatan dan evaluasi serta pendampingan. Adapun hasil dari kegiatan ini yakni dari 15 pengrajin. Instrumen data menggunakan teknik oservasi, dan wawancara terstruktur. Kemudian, untuk melengkapi data yang dibutuhkan, baik pada grand tour question, tahap focused and selection, melakukan pengumpulan data, analisis dan membuat kesimpulan. Analisis data menggunakan reduksi data, penyajian data, dan menarik kesimpulan. Hasil dan pembahasan dari kegiatan yang dilaksanakan yakni bahwa tingkat partisipasi yang tinggi peserta kegiatan, dan terlihat dari kehadiran warga yang antusias untuk mengikuti serta dukungan dari perangkat pemerintah dengan turut serta hadir dalam kegiatan. Berdasarkan kegiatan tersebut ke depan pemerintah dan masyarakat dapat memberikan peningkatan program pemberdayaan usaha mikro terutama aspek penanganan sumber daya manusia, manajemen, administrasi dan produksi, dan transfer teknologi tepat guna.Kata Kunci: Local Wisdom; Noken Papua; Pemberdayaan.
Co-Authors . Mujadi Aldri Frinaldi Anirwan Anirwan Faisal Abubakar Fredrik Sokoy H. Tammubua, Milcha Kala’Padang, Yuliati Kamaluddin, Santrio Laili, Izzatul Muhammad, Rivaldhy N. N. Muhammad, Rivaldhy Pongtuluran, Rhina Qomarrullah, Rifiy Qomarrullah, Rif’iy Rif'iy Qomarrullah Siti Fatimah Suratni Suratni Susilawaty, Susilawaty Tanggahma, Biloka