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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Widya Cipta : Jurnal Sekretari dan Manajemen JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan JOURNAL OF APPLIED BUSINESS ADMINISTRATION ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Komversal: Jurnal Komunikasi Universal
Panji Pramuditha
Politeknik LP3I
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Komversal: Jurnal Komunikasi Universal

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Efektifitas Komunikasi Pemasaran Bisnis UMKM Melalui Fitur Reels Instagram Nandhita Ahsanul Hawa; Budi Harto; Panji Pramuditha
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1204

Abstract

An online platform known as social media enables direct or indirect business engagement and promotion. The increasing growth of internet users has sped up information flow and made it simpler for users to communicate with one another across time, space, and distance. Researchers conduct their research using qualitative approaches, which rely on information gleaned from questionnaire distribution, observations, and interview findings. According to survey findings, 89% of MSMEs are happy with the way Instagram is being used to communicate and sell their businesses. Instagram reelss are a great tool for MSME businesses since they advertise establishments that Instagram users can view. MSMEs concur that the brand image of products on Instagram is excellent since devoted customers with great Instagram profiles will stick with the company. MSMEs who use Instagram for social media are successful marketers who gain a competitive edge in this way
Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung Budi Harto; Panji Pramuditha; Arief Yanto Rukmana; Harnavela Sofyan; Hana Rengganawati; Andina Dwijayanti; Teti Sumarni
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1499

Abstract

This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City. Through analyzing how MSMEs in Bandung City utilize social media and technology in their marketing efforts, as well as identifying the benefits gained and challenges faced so far. In this research method, we surveyed a number of MSMEs in Bandung and conducted structured interviews with them. The implementation of social media marketing strategies, their impact on business performance, and the factors that influence the implementation of these strategies are described through qualitative analysis of the collected data. The results of this study show that most MSMEs in Bandung City have adopted social media marketing strategies using various technological tools. The study also identified significant benefits obtained by MSMEs, such as increased online visibility, increased interaction with customers, increased sales, and increased content creativity..
Co-Authors Aisyah Solehati* Andina Dwijayanti Arief Yanto Rukmana Budi Harto Budi Harto Budi Harto Dewi Reniawaty Hady Siti Hadijah Hana Rengganawati Harnavela Sofyan Irwan Hermawan Lina Parlina Meli Siagawati Mira Ismirani Fusdsyi Mirza Fazlur Rahman Nandhita Ahsanul Hawa Poniah Juliawati Rifa Nurul Aulia Saura Jeane Aquar Rahma Sumarni, Teti Tjutju Yuniarsih, Tjutju