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Journal : Jurnal Studi Komunikasi

Developing rural communication through digital innovation for village tourism Yanti, Dewi; Heryadi, D. Yadi; Juliana; Cakranegara, Pandu Adi; Kadyrov, Muhammad
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.7384

Abstract

This study examines how digital information facilitates communication in the tourism industry to spur innovation in rural communities. Digital platforms have helped Pentingsari Village improve its tourism economy and document its development. This study used content analysis on social media and online reviews to examine Pentingsari Village's change from the New Regime era to the present day. Our research reveals minor alterations in popular perceptions towards village tourism and its effects on local culture and land ownership - effective use of Internet platforms has changed negative perceptions about the tourism industry's exploitation of indigenous land and culture. This approach is viewed as an innovative means of achieving sustainable development while preserving the cultural heritage of local communities and bolstering their economies. This study is a blueprint for how other rural communities can harness similar insights to enhance their well-being. It demonstrates how rural towns can draw inspiration from Pentingsari's utilisation of digital communication to stimulate creativity, showcase their unique attractions, and monitor their progress via digital platforms, which is instrumental in attracting tourists and investors to these areas.
Agricultural extension: is it still relevant? Rony, Zahara Tussoleha; Heryadi, D. Yadi
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.8057

Abstract

Abstract The rapid development of Artificial Intelligence (AI) and automation systems in the digital world challenges agricultural extension. This study investigates the contemporary significance of diverse and productive agriculture, specifically focusing on agricultural extension. This study investigates the implementation of agricultural extension services in Indonesia's automation, digital, and adapting environments through a comprehensive review of existing literature. Studies have indicated that agricultural extension plays a crucial role in mitigating climate change. This study assesses the effectiveness of agricultural extension services in different environments in Indonesia through qualitative research methods. Information was gathered by conducting interviews, surveys, and field observations. The results demonstrate the indispensability of agricultural extension in all types of environments, particularly in addressing climate change. It has been ascertained that each environment necessitates distinct educational approaches. Digital environments prioritise acquiring technical knowledge, automation environments necessitate education in sustainable agricultural practices, and adapting environments prioritise integrating field experience and local knowledge. This study provides an extensive review of the functions of agricultural extension. It demonstrates that agricultural extension can combat climate change. Furthermore, it underscores the importance of employing educational methods and approaches tailored to the specific environment, as this will influence the development of agricultural extension education.