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Journal : PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING

Analysis of Factors Affecting Customer Loyalty on CV Riau Building Pekanbaru Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Renaldo, Nicholas; Purnama, Intan; Jessen, Jessen; Suranto, Agung
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4385

Abstract

This study aims to partially and simultaneously analyze the effect of customer satisfaction, product quality, and price on customer loyalty at CV Riau Bangunan Pekanbaru. This study uses multiple linear regression analysis using the SPSS version 21 application, with a sample of 100 customers at CV Riau Bangunan Pekanbaru. The results of the research overall variable customer satisfaction and product quality affect customer loyalty at CV Riau Bangunan Pekanbaru. At the same time, price has a negative effect on customer loyalty at CV Riau Bangunan Pekanbaru. Customer satisfaction, product quality, and price have contributed 81.7% to the customer loyalty variable, although there is still an 18.3% influence on other factors not included in the study.
The Impact of Decentralized Finance (DeFi) on Traditional Banking Systems: A Novel Approach Hadi, Syukri; Renaldo, Nicholas; Purnama, Intan; Veronica, Kristy; Musa, Sulaiman
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.4376

Abstract

This research explores the transformative impact of Decentralized Finance (DeFi) on traditional banking systems. DeFi, leveraging blockchain technology and smart contracts, has emerged as a significant disruptor in the financial industry by offering decentralized, transparent, and accessible financial services. This study aims to assess how DeFi challenges conventional banking models and the implications for the future of financial services. Through a mixed-methods approach, combining quantitative analysis of financial data and qualitative insights from industry experts, this research identifies key components of DeFi and examines its effects on traditional banking operations, customer experiences, and financial stability. The findings reveal a significant increase in DeFi transaction volumes and user engagement, accompanied by a reduction in certain traditional banking activities. While DeFi offers benefits such as lower transaction costs and enhanced accessibility, it also introduces challenges related to security, regulatory uncertainty, and market volatility. The study concludes that DeFi presents both opportunities and risks for traditional banking systems. To remain competitive, traditional banks may need to adopt blockchain technologies and explore strategic partnerships with DeFi platforms. Policymakers are advised to develop clear regulatory frameworks to manage associated risks while fostering innovation. This research provides valuable insights for financial institutions, regulators, and investors navigating the evolving landscape of financial services.