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Ellyawati, Noor
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Journal : Jurnal Promosi Pendidikan Ekonomi

 1 
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP FORTHIS HOUSE SAMARINDA Wati, Indah Permata Mega; Ellyawati, Noor; Abu, Ilham
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 2 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9105

Abstract

This study aims to determine the effect of brand image and word of mouth onconsumer purchasing decisions at the coffee shop Forthis House Samarinda. Thisresearch method is descriptive-quantitative, using data collection techniques suchas observation, documentation, questionnaires, and interviews. The population inthis study were consumers at the Forthis House Samarinda coffee shop. Thesampling technique in this study used non-random sampling, namely purposivesampling, with a sample of 97 respondents. The analysis technique used is multiplelinear regression analysis with the SPSS version 29 application. The results of thisstudy indicate that from the results of the calculation of the partial test or t test onbrand image, the result of t count 6.252 > t table 1.985 and word of mouth obtainedt count 3.440 > t table 1.985 with a significance of 0.01 <0.05 which means thatBrand Image and Word of Mouth have a partial and significant effect on consumerpurchasing decisions at the coffee shop Forthis House Samarinda. The results ofthe simultaneous test or F test in this study obtained F count of 76.996 > F table3.09 with a significance of 0.01 <0.05, which means that brand image and word ofmouth have a simultaneous and significant effect on purchasing decisions at theForthis coffee shop, House Samarinda.
PENGARUH KEPERCAYAAN MEREK DAN KEBIASAAN MENGGUNAKAN PRODUK TERHADAP LOYALITAS PELANGGAN DI MCDONALD’S SAMARINDA Nurwahida, Nurwahida; Ellyawati, Noor; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 1 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10332

Abstract

The purpose of the research was to determine the effect of brand trust and habitual behavior on McDonald's Samarinda customer loyalty. This type of research uses descriptive methods with a quantitative approach. The sample used was 100 McDonald's Samarinda customers. The data analysis used is a multiple linear regression analysis. The results of the study show that brand trust and habitual behavior simultaneously have a significant effect on customer loyalty. In the coefficient of determination (R2) test, it is known that the magnitude of the effect of brand trust and habitual behavior is 55.9%, while the remaining 44.1% is influenced by variables outside of brand trust and habitual behavior, such as customer satisfaction. The conclusion of the study is that McDonald's Samarinda customers repurchase products 3–4 times a month and recommend the McDonald's brand to the surrounding environment or other people because they have brand trust and habitual behavior.Keywords: Brand Trust; Customer Loyalty; Habitual Behaviour
PENDEKATAN VECTOR ERROR CORRECTION MODEL (VECM) PADA VARIABEL MAKRO EKONOMI TERHADAP INFLASI DI KALIMANTAN TIMUR Rafdiansyah, Daffa; Sutrisno, Sutrisno; Ellyawati, Noor
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 1 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10333

Abstract

East Kalimantan province is one of many provinces in Indonesia whose average inflation rate is still below the national inflation target. This study aims to analyze how the influence of short – term and long-term on several macroeconomic variables such as the money supply (M1), interest rates, and the rupiah exchange rate on inflation in East Kalimantan province in the period 2018.1-2022.12. This study uses secondary data with econometric analysis techniques through Vector Error Correction Model (VECM) approach to estimate the short-term and long-term relationship between variables, with several stages of tests such as stationarity test, determination of optimum lag, cointegration test, to the Test Impulse Response Function (IRF) and Variance Decomposition (VD). The results of VECM estimation show that there are three variables with significant effect, plus one variable error correction. The three variables include inflation at a lag of 2, the exchange rate at a lag of 1 and the money supply at a lag of 3. The statistical value of the error correction parameter of 3.22% means that there is a short-term adjustment mechanism to the long term. So in the short term, the money supply and exchange rate have a significant positive influence, only interest rates have no influence. In the long run, the money supply has a significant positive effect, interest rates have a significant negative effect, while exchange rates have no effect on inflation. Keywords:  Exchange Rate,  Inflation,  Interest Rate,  Money Supply,  Vector ErrorCorrecton Model (VECM) 
STUDI PADA PENGRAJIN SARUNG TENUN SAMARINDA Fitriyani, Fitriyani; Ellyawati, Noor; Abu, Ilham; Sudarman, Sudarman; Reza, Reza; Riyadi, Riyo
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7858

Abstract

Micro, Small and Medium Enterprises is the main sector supporting the economy,therefore the sustainability of Micro, Small and Medium Enterprises is veryimportant. This study aims to find out how the woven sarong business is sustainablein Samarinda by looking at how innovation is, as well as the obstacles encounteredwhile running the business. This study uses descriptive qualitative research, bycollecting data through interviews with craftsmen or business owners of Samarindawoven sarongs. Data analysis techniques use data reduction, data display, anddrawing and verifying conclusions. Based on the results of interviews, it is knownthat the innovation of woven sarong craftsmen in the city of Samarinda is minimal.Products are only based on customer orders, especially in the production of clothing types. Product innovation is also influenced by circumstances such as the creation of woven masks. The most prominent innovation is related to design innovation, where craftsmen use trending young colors, this gets a positive response from customers. The constraints faced by craftsmen related to the production process are labor, health, time and weather and threads that often break. Barriers in terms of marketing are relatively minimal due to the lack of understanding of the craftsmen about the importance of marketing and the background of the existence of regular customers or resellers so that the craftsmen cannot be deceived. Craftsmen are expected to be even more innovative in terms of product design and novelty so that their businesses can grow and absorb labor and utilize technology as a marketingmedium.Keywords: Innovation, Marketing, SME, Weaving Sarong Craftsmen.
PENGARUH PEMBAYARAN NON TUNAI (E-WALLET) TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN PENDIDIKAN ILMU SOSIAL FKIP UNIVERSITAS MULAWARMAN Patrisia, Patrisia; Ellyawati, Noor; Piar, Christie Stephanie; Reza, Reza; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7852

Abstract

The purpose of this research is to find out: 1) the usage of e-wallet for studentsmajoring in PIPS and FKIP at Mulawarman University. 2) Consumptive behaviorof students majoring in PIPS/FKIP at Mulawarman University 3) the effect of ewallet on the consumption behavior of students majoring in PIPS FKIP atMulawarman University. This study uses a quantitative approach. The populationin this study is a Social Science Education student at Mulawarman University, Classof 2018, with a sample of 65 respondents. Researchers gathered information bydistributing questionnaires with Likert scale measurements and conductinginterviews with Mulawarman University's 2018 Social Science Class.The results ofthis study show that an e-wallet produces a regression coefficient of 3.808, meaningthat e-wallets have an effect on consumptive behavior. In conclusion, this studyreveals:1) The most widely used type of e-wallet is ShopeePay. 2)The level ofconsumption among students is still reasonable because students consider thebenefits and uses of the product. 3) The use of e-wallets that influence consumptivebehaviour i.e. discount. 4) Some indicators have no effect on behavior becausestudents still see the benefits of these products. Besides that, not all products makestudents consume directly excessive amounts of them.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA KULINER DI KECAMATAN SANGATTA UTARA Cantika, Alifia Putri; Ellyawati, Noor; Sutrisno, Sutrisno
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 1 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10340

Abstract

There are already many culinary businesses in North Sangatta District, which causes competition to maintain the market. Culinary business actors need to understand the importance of maintaining the market, namely by developing strategies and paying attention to marketing performance. The research objective is to determine the effect of entrepreneurial orientation and competitive advantage on the marketing performance of culinary businesses in the North Sangatta District. The population in this study amounted to 3,909 culinary businesses in Sangatta Utara District. The research sample amounted to 98 respondents, determined using the Slovin formula. Data collection techniques include distributing questionnaires. This type of research uses descriptive methods with a quantitative approach. The analysis method used in this research is multiple linear regression analysis with the help of the SPSS version 27 analysis tool. Based on the results of the simultaneous test, entrepreneurial orientation and competitive advantage simultaneously affect marketing performance. The conclusion from the results of this study is that entrepreneurial orientation and competitive advantage can improve the marketing performance of culinary businesses in North Sangatta District. Keywords: Competitive Advantage, Entrepreneurship Orientation, Marketing Performance
Co-Authors abu, ilham Astuti, Ratna Fitri Cantika, Alifia Putri Fitriyani Fitriyani Fransisca Wenas , Rienitha Mery Indah Permatasari Iskandar, Muhammad Reza Lestari, Afifah Dini Merry , Elsa Muntiana Musdalipa, Musdalipa Nurwahida Nurwahida, Nurwahida Patrisia, Patrisia Permatasari , Indah Piar, Christie Stephanie Putri, Rini Ardah Rafdiansyah, Daffa Rahayu, Vitria Puri Reza, Reza Risnawati Risnawati Riyadi, Riyo Sudarman Sudarman SUTRISNO Sutrisno, Sutrisno Wati, Indah Permata Mega