Claim Missing Document
Check
Articles

Found 5 Documents
Search

Pengaruh Citra Merek dan Kemasan Terhadap Minat Beli Produk Garnier Mariska Ayu Widyaningrum; Anwar Musadad
JMB : Jurnal Manajemen dan Bisnis Vol 10, No 2 (2021): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v10i2.5021

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana citra merek dan kemasan pada produk Garnier serta untuk mengetahui hasil analisi mengenai pengaruh citra merek dan kemasan terhadap minat beli produk Garnier. Metode penelitian menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan pada penelitian ini adalah teknik probability sampling yaitu dengan teknik aksidental sampling dengan jumlah responden sebanyak 400 orang. Data diperoleh dengan menyebarkan kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif. Berdasarkan hasil analisis deskriptif yang telah dilakukan dapat disimpulkan bahwa citra merek dan kemasan berpengaruh positif. Kemudian berdasarkan hasil analisis verifikatif menjelaskan bahwa citra merek dan kemasan memiliki hubungan yang signifikan dengan koefisien korelasi sebesar 0,662 yang artinya memiliki hubungan yang kuat. Citra merek dan kemasan berpengaruh secara parsial dan signifikan terhadap minat beli sebesar 24,7%. Secara simultan citra merek dan kemasan berpengaruh terhadap minat beli sebesar 59,2%.Kata Kunci : Citra Merek, Kemasan, Minat Beli, Uji Korelasi, Analisis Jalur
STATUS KERENTANAN Aedes aegypti TERHADAP INSEKTISIDA GOLONGAN ORGANOFOSFAT DAN PIRETROID DI INDONESIA Jusniar Ariati; Dian Perwitasari; Rina Marina; Shinta Shinta; Doni Lasut; Roy Nusa; anwar musadad
JURNAL EKOLOGI KESEHATAN Vol 17 No 3 (2018): JURNAL EKOLOGI KESEHATAN VOL 17 NO.3 TAHUN 2018
Publisher : Puslitbang Upaya Kesehatan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.584 KB) | DOI: 10.22435/jek.17.3.847.135-145

Abstract

ABSTRACT The long-term use of insecticides causes resistance to targeted insects, so that a study of its resistance in Indonesia is needed. A cross-sectional study was conducted to determine the resistance status of Aedes aegypti to organophosphates and pyrethroids in 102 districts in 2015 with reference to WHO standard bioassay test. Sampling and testing of Ae. Aegypti larvae from 100 houses were carried out from three area of each health center. Test results on 0.8% malathion revealed that 84% districts were resistant, 13% districts were tolerant, and 3% districts were vulnerable. The test results for temephos of 0.02% also found that 49% districts were resistant, 29% districts were tolerant and 22% districts were vulnerable. While for 0.05% cypermethrin insecticide test; 98% were resistant, and 1% was tolerant. The test on 0.025% alpha cypermethrin found that 40% were resistant, 51% were tolerant and 9% were vulnerable. Test on 0.025% deltamethrin found that 65% were resistant, 22% districts were tolerant and 14% districts were vulnerable. With the high resistance to organophosphate and pyrethroid groups, it is recommended to rearrange the application of insecticide types in each region cyclically. Keywords: Insecticides, resistance, organophosphates, pyrethroid, Aedes aegypti ABSTRAK Penggunaan insektisida dalam jangka waktu lama menyebabkan resistensi terhadap serangga sasaran, sehingga diperlukan uji status kerentanan Ae.aegypti di Indonesia. Jenis penelitian adalah deskriptif dengan desain potong lintang. Pengambilan sampel uji (jentik Ae. aegypti) dilakukan di 102 Kabupaten/kota di Indonesia pada 100 rumah di setiap tiga wilayah kerja puskesmas. Metode uji kerentanan menggunakan bioassay test standar WHO. Hasil uji terhadap malathion 0,8% mendapatkan 86 (84%) kabupaten telah resisten, 13 kabupaten (13%) toleran dan 3 (3%) kabupaten rentan. Hasil uji terhadap temephos 0,02% menunjukkan 50 (49%) kabupaten resisten, 30 (29%) kabupaten toleran dan 22 (22%) kabupaten rentan. Hasil uji insektisida sipermetrin 0,05%, sebanyak 100 (98%) kabupaten resisten, dan 1 (1%) kabupaten toleran. Hasil uji terhadap alfa sipermetrin 0,025%, sebanyak 18 kabupaten (40%) resisten, 23 (51%) kabupaten toleran dan 4 (9%) kabupaten berstatus rentan. Hasil uji terhadap deltametrin 0,025% sebanyak 66 (65%) kabupaten resisten, 22 (22%) kabupaten toleran dan 14 (14%) kabupaten rentan. Dapat disimpulkan bahwa telah terjadi resistensi terhadap insektisida golongan organofosfat dan piretroid. Disarankan untuk mengganti kedua jenis insektisida tersebut di setiap wilayah yang teridentifikasi resitensi tinggi. Kata kunci: Insektisida, resitensi, organofosfat, piretroid, aedes aegypti
ANALISIS PENGARUH LIKUIDITAS, PROFITABILITAS DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP STOCK RETURNS Gusganda Suria Manda; Anwar Musadad; Meti Nopita
Eqien - Jurnal Ekonomi dan Bisnis Vol 6 No 2 (2019): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.045 KB) | DOI: 10.34308/eqien.v6i2.96

Abstract

This research is a quantitative research. The population in this study is companies owned by state-owned companies listed on the Indonesia Stock Exchange for the period 2013-2018, amounting to 20. Sample selection using purposive sampling techniques and obtained 16 companies as research samples. The type of data used is secondary data. The method of library research or library research and documentation is used as a data collection technique. Data analysis methods used in this research are descriptive statistical analysis, classic assumption test, and hypothesis testing. Data is processed with IBM SPSS Version 22.0 for windows. Based on the results of the study indicate that the variable Net Profit Margin, Return on Equity, and Corporate Social Responsibility have a significant and significant effect on stock returns. Meanwhile, the variable Return on Assets and Price Earning Ratio has no effect on stock returns. The value of the determinant coefficient (R2) produced was 0.444 or 44.4%. This shows that the Net Profit Margin, Return on Equity, and Corporate Social Responsibility variables affect the stock returns of state-owned enterprises listed on the Indonesia stock exchange in the 2013-2018 period that is equal to 44.4%, while the remaining 55.6% is influenced by variables other than research.
Pengaruh Pelatihan dan Kompetensi Terhadap Kinerja Karyawan pada PT. Mandiri Pratama Intilogam Cikarang Dewi Ratnasari; Anwar Musadad
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 15 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.073 KB) | DOI: 10.5281/zenodo.7049081

Abstract

The purpose of this study was to determine the correlation of training and competence variables, to determine the partial effect of training variables on employee performance at PT. Mandiri Pratama Intilogam Cikarang. To determine the effect of partial competence on the performance of employees of PT. Mandiri Pratama Intilogam Cikarang. The research method used is descriptive and verification with a quantitative approach. The sample used in this study was 155 people. The sampling technique used is non-probability sampling with propotionate stratified sampling technique. The data analysis technique used is path analysis with partial and simultaneous hypothesis testing. The results of this study are that there is a significant correlation between training and competence and has a strong value of 0.769. There is a positive and significant influence of the training variable on the performance of 0.500 or 50%. There is a positive and significant influence between the competence variables on performance of 0.260 or 26%. Together, the competence and training variables affect employee performance by 75.8% while the remaining 24.2% is explained by other factors not examined in this study.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Guru di Sekolah Yayasan Harapan Umat Karawang Lida Arlini; Anwar Musadad
YUME : Journal of Management Vol 3, No 2 (2020)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i3.2343

Abstract

AbstrakPenelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap kinerja guru di sekolah Yayasan Harapan Umat Karawang. Metode yang digunakan pada penelitian ini yaitu deskritip dan verifikatif, populasi dan sampel yang digunakan adalah jumlah seluruh guru di sekolah Yayasan Harapan Umat Karawang yang berjumlah 154 orang. Uji statistik yang pada penelitian ini yaitu uji koefisien korelasi, analisis jalur, uji determinasi dan uji hipotesis.Hasil penelitian ini menunjukkan bahwa motivasi dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja guru dengan persamaan Y = 0,162X1 + 0,238X2+ 0,866. Nilai koefisien variabel bebas sebesar 0,680 yang artinya bahwa variabel bebas memiliki pengaruh kuat dengan koefisien determinasi (pengaruh simultan) sebesar 13.4% dan sisanya 86,6% dipengaruhi faktor lain. Uji hipotesis diperoleh hasil F hitung 17,796 > F tabel 3,06, serta probability signifikansi 0,000 < 0,05. Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh positif dan signifikan secara simultan antara motivasi dan disiplin kerja terhadap kinerja guru di sekolah Yayasan Harapan Umat Karawang.Kata Kunci: Motivasi, Disiplin Kerja, Kinerja.