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All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil JAM : Jurnal Aplikasi Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Enrichment : Journal of Management Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Pada Masyarakat METHABDI
Tya Wildana Hapsari Lubis
Universitas Mikroskil
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Enrichment : Journal of Management

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Swot Analysis as a Business Strategy to Increase Competitiveness at Rupat Island Depot PT. Pantja Surya Tya Wildana Hapsari Lubis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.047 KB) | DOI: 10.35335/enrichment.v12i1.319

Abstract

The purpose of this research is to formulate and determine the most appropriate business strategy to increase competitiveness at the Rupat Island Depot, PT. Pantja Surya to remain able to compete and excel among competitors. This type of research is descriptive qualitative and the nature of this research is exploratory. The informants in this study were stakeholders. Methods of data collection is done by observation, study documentation, and in-depth interviews. The method of data analysis was carried out by analyzing IFE and EFE matrices, SPACE matrices, and SWOT matrices. This study resulted in 1) 15 points of internal factors consisting of 8 strength factors and 7 weakness factors. 2) 12 points for external factors consisting of 6 opportunity factors and 6 threat factors. This research resulted in a growth and build strategy, this is shown from the results of the internal-external matrix is in the cell division I, while the SPACE matrix results in a business competition position that is in the II quadrant, namely an aggressive strategy, then in the SWOT matrix the results of this study are to utilize the SO (strength- opportunities) strategy.
Co-Authors Apren Halomoan Hutasoit Chrisjunian Chrisjunian Dolly Wijaya Ella Silvana Ginting Ella Silvana Ginting Ella Silvana Ginting Erika S Hanny Siagian Herny Pebriyanti Sianturi Jesslyn Tendatio Naca Perangin-angin Nasrul Efendi Robinhot Gultom Steven Sim Suci Pertiwi Suci Pertiwi Suci Pertiwi Sugianta Ovinus Ginting William William