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p-Index From 2019 - 2024
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All Journal International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) West Science Interdisciplinary Studies
Antesty, Sella
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Sustainability Practices in MSMEs: A Quantitative Analysis of the Impact of Green Supply Chain Management, Consumer Awareness, and Regulatory Compliance on Market Performance Purwoko, Purwoko; Judijanto, Loso; Abidin, Zainal; Antesty, Sella
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.298

Abstract

This research looks into the intricate connections that exist between market performance, customer awareness, regulatory compliance, and sustainable practices among Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia. A varied sample of 350 business owners was used in the study, with consideration given to factors such as age, geography, expertise in the industry, and size of the business. The study investigated the relationship between Green Supply Chain Management (GSCM) practices, customer awareness, regulatory compliance, and market performance through rigorous statistical analysis. The findings demonstrate a strong and positive correlation, underscoring the significance of sustainable business practices for MSMEs doing business in Indonesia. For practitioners and policymakers seeking to promote environmentally conscious corporate practices and enhance MSME sector competitiveness in the marketplace, this study offers insightful information.
Socialization Regarding Marketplaces In Villages As A Strategy To Improve Msmes In Villages Nasution, Muhammad Amsal; Putra, Suprio Jaya; Abidin, Jenal; Antesty, Sella; Prilosadoso, Basnendar Herry
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1264

Abstract

Abstrak Artikel ini bertujuan untuk mengetahui strategi peningkatan UMKM di desa melalui kegiatan sosialisasi marketplace. Kegiatan pengabdian kepada masyarakat melalui sosialisasi marketplace di desa karya maju jambangan bertujuan untuk mengedukasi masyarakat khususnya pengusaha UMKM tentang penggunaan marketplace ‘pasarbujangan’ yang belum secara maksimal digunakan dalam hal peningkatan UMKM di desa. Hasil kegiatan ini menunjukkan bahwa peserta kegiatan memiliki pengetahuan baru atau teredukasi tentang profil marketplace ‘pasarbujangan’ Desa Karya Maju Jambangan, mulai dari keuntungan yang dapat diperoleh mitra hingga peningkatan pendapatan desa. Peserta juga dibekali pelatihan tentang penggunaan Marketplace Jambangan ‘pasarbujangan’ mulai dari cara mengakses marketplace, membuat akun dan mendaftar sebagai mitra penjual, serta tata pengelolaan toko online. Peserta kegiatan dapat memanfaatkan marketplace yang dimiliki desa untuk memperluas area pemasaran serta mempermudah proses jual beli tanpa perlu adanya interaksi langsung antara penjual dan pembeli. Kata Kunci: Sosialisasi, marketplace, peningkatan umkm Abstract This article aims to find out strategies for increasing MSMEs in villages through marketplace socialization activities. Community service activities through socialization of the marketplace in Karya Maju Jambangan Village aim to educate the community, especially MSME entrepreneurs, about the use of the 'Pasar Bujangan' marketplace, which has not been optimally used in terms of increasing MSMEs in the village. The results of this activity show that the activity participants have new knowledge or are educated about the profile of the 'pasarbujangan' marketplace in Karya Maju Jambangan Village, starting from the benefits that partners can obtain to increasing village income. Participants are also provided with training on using the Jambangan Marketplace 'pasarbujangan' starting from how to access the marketplace, create an account and register as a seller partner, as well as online shop management. Activity participants can take advantage of the village's marketplace to expand the marketing area and simplify the buying and selling process without the need for direct interaction between sellers and buyers. Keywords: Socialization, marketplace, improving MSMEs
Government Support and Social Media Impact on the Performance and Sustainability of F&B's MSME in Indonesia Antesty, Sella; Susilawati, Made; Selan, Dwi Dersmi; Thalib, Najdah
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.293

Abstract

This study explores how government support and social media impact the performance and sustainability of small food and beverage businesses in Indonesia. The food and beverage (F&B) industry is vital for the country's economy, with MSMEs playing a key role. Despite challenges, the government is promoting Industry 4.0 to enhance the industry's competitiveness. MSMEs make a significant contribution to the F&B sector but face barriers like limited resources and the impact of events like the COVID-19 pandemic. This research looks at how government support and social media, when combined, influence these businesses. Using surveys and statistical analysis, the study finds a positive connection between government support and MSME sustainability and performance. Social media also shows a positive impact on sustainability and performance. The findings suggest the government should increase funding and support eco-friendly practices. MSMEs are encouraged to use social media for effective marketing, branding, and cost-saving, contributing to their overall success and sustainability. The study highlights opportunities for further research and a comprehensive evaluation of Indonesia's MSME ecosystem.
Co-Authors Jenal Abidin, Jenal Judijanto, Loso Made Susilawati Nasution, Muhammad Amsal Prilosadoso, Basnendar Herry Purwoko Purwoko Putra, Suprio Jaya Selan, Dwi Dersmi Thalib, Najdah Zainal Abidin