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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Proceedings of The International Conference on Business and Economics Innovative: Journal Of Social Science Research
Lestari, Indawati
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Journal : Jurnal Ekonomi

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ANALYSIS OF SERVICE QUALITY, STORE ATMOSPHERE, AND PRICE DISCOUNTS ON IMPULSE BUYING AT MATAHARI CONSUMERS DEPARTMENT BINJAI SUPERMALL STORE Indawati Lestari
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The aim study this is to know and analyze the influence of quality service, store atmosphere, and discounts price against impulse buying. Study this made to consumers Sun Department Store Binjai Supermall. Population in a study this is visiting consumers Sun Department Store Binjai Supermall. Withdrawal sample use sample accidental as many as 200 respondents. Data analysis performed is multiple linear regression using the SPSS program. The results of data analysis show that in a manner Partial variable quality service, store atmosphere, and discounts price significantly influence impulse buying on consumers Sun Department Store Binjai Supermall.
AN INFLUENCE OF SERVICE QUALITY AND CAFE ATMOSPHERE ON CUSTOMER INTEREST TO RETURN VISIT STARBUCK IN MEDAN CITY Indawati Lestari
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of service quality and cafe atmosphere on the intention to revisit Starbucks customers in Medan City. The population in this study were customers who visited Starbucks in (June 2021-May 2022), namely 5,778. The selection of the sample in this study was based on the calculations put forward by Slovin so that the sample obtained was 99 respondents. The data analysis technique used is multiple linear regression test. The results showed that service and cafe atmosphere had a positive and significant effect on the intention to revisit Starbucks customers in Medan City.
Co-Authors Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Desy Astrid Anindya Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Finta Aramita Fitria Ramadhani Siregar H. Syahriandy Hasbiana Dalimunthe Henry Aspan Hermina Christyka Manullang Isfenti Sadalia Marihot Manullang Martin Mhd Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika Ngaliman Ngaliman Rolika Sihaloho Siti Alhamra Salqaura Teddi Pribadi Tohap Parulian Sihombing Zulia Rifda Daulay