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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Proceedings of The International Conference on Business and Economics Innovative: Journal Of Social Science Research
Lestari, Indawati
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Pengaruh Product Knowledge dan Online Customer Review terhadap Keputusan Pembelian Produk Hanasui pada Marketplace Shopee (Studi pada Pelanggan Hanasui di Kelurahan Tanjung Rejo Medan) Caroline Zane K; Indawati Lestari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21978

Abstract

Abstract This research aims to determine "The Influence of Product Knowledge and Online Customer Reviews on Purchase Decisions for Hanasui Products at the Shopee Marketplace (Study of Hanasui Customers in Tanjung Rejo Village, Medan)". Product knowledge is consumer knowledge related to knowledge about the characteristics or even character of the product, the consequences of using the product and the value of the level of satisfaction achieved by the product. Online Customer Reviews are a form of word of mouth communication in online sales, and potential consumers can receive information about products from other consumers. Purchasing decisions are the final decisions made by individuals and households who purchase goods and services to meet personal needs. This type of research is quantitative research with an associative approach. The population used in this research was the community in Tanjung Rejo Village, Medan, with a sample size of 99 respondents. The sampling technique in this research used purposive sampling, namely a sampling technique by taking certain considerations and the data collection technique was carried out by distributing questionnaires via Google Form. Based on the results of the t test, it was found that each independent variable, Product Knowledge (X1) and Online Customer Review (X2), had a positive and significant effect on Purchasing Decisions (Y). Based on the results of the F test, it was found that Product Knowledge and Online Customer Review simultaneously had a positive and significant effect on Purchasing Decisions. In the results of the coefficient of determination test (R^2), it was found that the Adjust R Square value was 0.647 or the equivalent of a percentage of 64.7%, while the remaining 35.3% was influenced by other factors not examined in this research. Keywords: Product Knowledge, Online Customer Reviews, Purchasing Decisions
Pengaruh ROE, ROA dan EPS Terhadap Harga Saham pada Perusahaan Semen yang Sudah Terdaftar Di Bursa Efek Indonesia Periode 2020-2022 Rolika Sihaloho; H. Syahriandy; Indawati Lestari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i2.22515

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return On Equity, Return On Asset dan Earning Per Share terhadap Harga Saham Perusahaan Semen yang terdaftar di bursa efek indonesia. Jenis Penelitian yang di gunakan adalah penelitian kuantitatif yang bersifat asosiatif kasual merupakan penelitian yang bertujuan untuk mengetahui hubungan antara variabel bebas dan variabel terikat. Berdasarkan hasil uji parsial Return On Equity berpengaruh negatif dan tidak signifikan terhadap harga saham dengan nilai t-hitung < t-tabel (-0,119 < 2,13145) dan nilai tingkat signifikan 0,907 > 0,05, Return On Assets memiliki pengaruh negatif dan tidak signifikan terhadap harga saham Perusahaan semen dengan nilai thitung < t table (-0,185 < 2,13145) dan memiliki nilai tingkat signifikan 0,856> 0,05), dan Earning Per Share memiliki pengaruh positif dan signifikan terhadap harga saham Perusahaan semen dengan nilai thitung > ttabel Dimana 11,344 > 2,13145 dan memiliki nilai tingkat signifikan 0,000 < 0,05 sehingga dapat disimpulkan variabel Earning Per Share memiliki pengaruh yang signifikan terhadap harga saham Perusahaan semen. Berdasarkan hasil uji secara simultan Return On Equity, Return On Asset dan Earning Per Share memiliki pengaruh signifikan terhadap harga saham Perusahaan semen dengan nilai fhitung > ftabel 49,613 > 3.34 dengan nilai sig 0,000 < 0,05.
Influence Factors in Increasing Brand Loyalty Through Customer Engagement on MPV Cars Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Inpress 2024
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and skunder data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement
Co-Authors Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Desy Astrid Anindya Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Finta Aramita Fitria Ramadhani Siregar H. Syahriandy Hasbiana Dalimunthe Henry Aspan Hermina Christyka Manullang Isfenti Sadalia Marihot Manullang Martin Mhd Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika Ngaliman Ngaliman Rolika Sihaloho Siti Alhamra Salqaura Teddi Pribadi Tohap Parulian Sihombing Zulia Rifda Daulay