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All Journal Jurnal Ilmu-Ilmu Perairan dan Perikanan Indonesia HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM Instructional Development Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Islamic Economics and Business
Kasful Anwar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Indonesian Journal of Islamic Economics and Business

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Analisis Manajemen Pemasaran Pada UMKM (Studi Usaha Jahit HANIMIST) Alhaini Mistlaiha Annur; Kasful Anwar
Indonesian Journal of Islamic Economics and Business Vol. 6 No. 1 (2021): Indonesia Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v6i1.761

Abstract

Marketing strategy is one of the activities or ways that can increase the advantage of a business in order to increase the profit of a business. Marketing is important to do because from here we can determine how to publish our product or business to consumers so that consumers are interested in buying or using our services. There are several media that can be used to market a product or service, such as social media, which is now a marketing alternative for millennials. Now there are many interesting and unique new businesses that can steal the attention, with that the increasingly difficult or increasingly fierce business competition. Moreover, there are many sewing service businesses that are older and more trustworthy than new businesses that will develop. There are many marketing strategies that must be considered in starting and running a business. This study aims to get an overview or find out what kind of marketing strategy is carried out by MSME businesses that are just starting to develop their businesses, and how effective these strategies are.
Co-Authors Ahmad Fadhil Rizki Alhaini Mistlaiha Annur Etty Riani Hantoro, Ramandha Rudwi Husaini Husaini JOGIE SUADUON Lias Hasibuan MOZES TOELIHERE Muhammad Ediyani Norman Razieb Azwar Parida Parida Ridha Zuhaimi RIDWAN AFFANDI Sulistiyowati Gandariyah Afkari