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Journal : Jurnal Sosial Ekonomi Pertanian

STRATEGI PENGEMBANGAN USAHA RUMAH TANGGA Andi Fadhilah; Rahim Darma; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 14 No 3 (2018): Oktober 2018
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1666.673 KB) | DOI: 10.20956/jsep.v14i3.3718

Abstract

This research has been done in Household Business “X”, which is located  in  Sidrap Regency, South Sulawesi. This research aims to: 1). Analyze the problems that happened in agrosystems case; 2). Analyze various solutions for problems in business development; 3). Formulate actions in achieving the objectives; 4). Implement selected actions. The whole data and information obtained in this research using the APPAS (Analysis of Agrosystem Design and Development) method and AHP (Analysis of Hierarchy Process). APPAS method is one of the learning methods that lead to overcome the problem in relation of the agrosystem case that used as the object of research and also directs to analyze the problem solving and AHP (Analysis Hierarchy Process) that is used to evaluate the alternative actions that must be done for the sake of development of agrosystem case. The result of the analysis shows that Household Business of “X” has the main problem that is Limited Marketing Area. The main problem happened due to the lack of promotion media, the manpower in the marketing department is unavailable, inadequate transportation, and limited equipment units. This main problem is the cause of low incomes, low demand, and low sales. To solve this problem, we have to set the main target that is increasing the revenue. The main target will be achieved if the media promotion increases, availability of manpower, transportation, and equipment units. Achieving the main targets will have an impact on increased of corporate revenue, the demand and the sales. Keywords: Strategy, Household Business,  AHP (Analysis of Hierarchy Process)
MEKANISME RANTAI PASOK CABE RAWIT DI PROPINSI GORONTALO Ria Indriani; A. Nixia Tenriawaru; Rahim Darma; Yunus Musa; Nimade Viantika
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.934 KB) | DOI: 10.20956/jsep.v15i1.6366

Abstract

AbstractPenelitian bertujuan mendeskripsikan mekanisme rantai pasok cabe rawit berdasarkan aliran produk, aliran informasi dan aliran uang, Penelitian dilaksanakan di Provinsi Gorontalo  dengan metode penelitian menggunakan metode survei dan analisis deskriptif. Hasil penelitian menunjukkan : Mekanisme  rantai pasok cabe rawit di Provinsi Gorontalo bersifat modern dimana aliran produk berdasarkan ketersediaan berupa cabe rawit segar dan produk olahnya. Aliran Informasi cukup lancar dan aliran uang menggunakan sistem transaksi pembayaran tunai dan kredit. Rantai pasok cabe rawit terdiri tujuh saluran distribusi dan saluran tiga merupakan saluran yang paling dominan.Keywords : Mekanisme, supply chainThe aim of this research is to describe the supply chain mechnanism of chilis based on product, information and cash flows. This research conducted at Gorontalo Province by using surveyed and descriptive analysis methods. The result of the research shows that :  the supply chain of chilis at Gorontalo Province were modern which the products flow were based on its raw chilis availabilities and its derived products. The information flow was smooth and the cash flows is using a cash payment transaction system and credts. There are seven channel distribution happened and the third channel were the dominants among all.