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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Transekonomika : Akuntansi, Bisnis dan Keuangan
Martinus, Titan
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Economics, Econometrics & Finance

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ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Sentoso, Antony; Lady; Marninda, Caroline; Angela; Wijaya, Charlie; Martinus, Titan
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
Analisis Pengaruh Ekspor, Impor, Kurs, Investasi, dan Belanja Negara Terhadap Pertumbuhan Ekonomi di Indonesia Martinus, Titan; Budiman, Johny
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 3 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i3.4728

Abstract

Economic growth is an important indicator in calculating and analyzing a country's development progress. This research aims to test and analyze how important export, import, currency, investment and government spending factors are to economic growth in Indonesia. This research uses secondary data with data in the form of time series originating from several official websites of Indonesian government inst. The data management method uses panel data regression with a fixed effect approach in the 2018-2022 time period with calculating total 60 data within quarter every year in 2018-2022. The results of this research show that the variables exports, investment and state spending have a significant effect on economic growth, while the import and currency variables do not have a significant effect on economic growth.
Co-Authors Angela Charlie Wijaya Johny Budiman Lady Marninda, Caroline Sentoso, Antony